Articles from contentmarketinginstitute.com

1. 7 Ways to Organize Your Content for Curation Explore contentmarketinginstitute.com (Sep 19 2012) Industry & Business News Whether you are curating or creating content as a part of your strategy, how you organize content plays a powerful role. Here, we take a look at a few outstanding examples of how content marketers manage the organization process. (Read Full Article)

   Comment Mentions:   Huffington Post   Amazon   Verne Global

2. IQ by Intel: What Content Marketers Can Learn from This New Digital Magazine Explore contentmarketinginstitute.com (Sep 11 2012) Case Studies , Industry & Business News Chief Content Officer magazine interviews Bryan Rhoads the editor in chief in Intel's newly launched curation site IQ.   Bryan says that unlike other brands, they are curating to simply feed the content beast, and not create a destination: Our strategy is not to create a destination, but to feed the social graph. You’re not going to pour your morning cup of coffee and go dial up IQ.Intel.com. Instead you’re going to see our stories on Facebook, Twitter, Google+. It’s a platform built for sharing. (Read Full Article)

   Comment Mentions:   Content Marketing   CMI

3. How to Create an Idea Dashboard to Track Your Favorite Content Ideas Explore contentmarketinginstitute.com (Aug 22 2012) Tips & Best Practices Content marketing productivity involves more than just creating great content. Here are the essentials on how an idea dashboard can help you track and apply the good ideas you find in the blog posts you read each week. (Read Full Article)

   Comment Mentions:   Content Marketing   Blog   CMI

4. 8 Ideas for Feeding Your Content Beast Explore contentmarketinginstitute.com (Jul 18 2012) Industry & Business News , Industry Trends If you're involved in content marketing, you're familiar with the voracious content beast. It will eat practically anything, but as soon as you feed it, it's hungry again. Here are 8 ideas for feeding your content beast. (Read Full Article)

   Comment Mentions:   London   Pawan Deshpande   Lee Odden

5. The Importance of Asking “Why” When Curating Explore contentmarketinginstitute.com (Apr 16 2012) Asking "why?" is an important strategy for content marketing or curation, and it is for any bit of journalistic writing. Brand content should focus on delivering value to prospects or customers beyond the product or service provided, for some obvious reasons in the case of complex business-to-business products, where it is not intuitive "why" a product is even needed. (Read Full Article)

   Comment Mentions:   Content Marketing   Curation   CMI

6. Facebook Content Marketing Lessons from Large Auto Brands Explore contentmarketinginstitute.com (Mar 6 2012) Here's a look at how some players in the automotive industry use Facebook for content marketing. (Read Full Article)

   Comment Mentions:   Content Marketing

7. Expert Predictions for Content Marketing 2015 Explore contentmarketinginstitute.com (Feb 24 2012) Content experts weigh in on what’s ahead. Consider this fair warning. We asked: • Content Marketing 2015: Where are we headed? • Tech 2015: What technologies will change the field? • Company 2015: Which companies ‘get it’? • Personal 2015: How will we change as marketers? Stan WoodsManaging DirectorVelocity Partners CM 2015 In the last 12 months—particularly in the United Kingdom—there’s been a greater focus on analytics. The content marketing ninja of 2012 and beyond is someone who knows what great is, but also understands through analytics how to measure it and optimize it. Currently about 80 percent of our ... (Read Full Article)

   Comment Mentions:   ABC   Asia   New York Times

8. "Influence" is a "New" Value Provided by Curation Explore contentmarketinginstitute.com (Feb 24 2012) In a way, "social influence" has begun to emerge as an important measure of brand leadership, and is a growing factor in determining seach rankings. For that reason, content curation has a new role to play in the search rankings process. Content, in general, and content curation, specifically, have begun to take on new importance, in that regard. (Read Full Article)

   Comment Mentions:   Curation

9. How Big Will Content Curation Be in 2012? Explore contentmarketinginstitute.com (Feb 24 2012) We hear a lot about content curation these days. Some call it a top trend for 2012 and a must-see new technology for marketers. Others say it’s a fad that can’t hold a candle to creation of original content.A content curator assembles a quality collection of third-party and original content that is of keen interest to a particular audience, selects the best content for presentation, adds commentary valuable to the audience and publishes to the audience's preferred channels. Content curation tools use technology to facilitate these steps. Marketers use content curation to establish a reputation as ... (Read Full Article)

   Comment Mentions:   Content Curation   Content Marketing   Curation

10. How 3 Content Levels Can Make for Better Content Planning Explore contentmarketinginstitute.com (Feb 22 2012) Once you determine what kind of content your audience wants, you need to focus on presentation and delivery. Here's how organizing your content into three levels can make better content planning an understandable and achievable goal. (Read Full Article)

    Comment Mentions:   PowerPoint

11. 7 Ways to Bring Your Community into the Content Creation Process Explore contentmarketinginstitute.com (Jan 26 2012) Simply put, if our brand is a story, our community members are the co-authors. Finding ways to leverage their investment is powerful — the authenticity of their external perspective can bring tremendous value to our content marketing efforts. To that end, here are a few ways to integrate our community members into the content creation process. (Read Full Article)

    Comment Mentions:   Content Marketing   Storify

12. 5 Actionable Tactics for More Efficient Content Marketing Explore contentmarketinginstitute.com (Nov 2 2011) Here are 5 actionable suggestions to help you efficiently manage the time it takes to produce great content for your B2B marketing campaigns. (Read Full Article)

    Comment Mentions:   Content Marketing   B2B marketing

13. Tips and Tools for Better Listening for Content Marketing Explore contentmarketinginstitute.com (Nov 1 2011) A recent post from Joe Pulizzi got me thinking about an important role within marketing teams that too many companies are overlooking these days. Joe calls this role a Chief Listening Officer or the “air traffic controller for your social media and other content channels.” (Read Full Article)

    Comment Mentions:   Joe Pulizzi   Content Marketing

14. Content Curation Tips from Pawan Deshpande [Video] Explore contentmarketinginstitute.com (Sep 21 2011) Just like museum curators who find the masterpieces out there, content marketers can find tremendous opportunities in curating content that will be valuable to their audience. At Content Marketing World, we caught up with Pawan Deshpande, CEO of HiveFire, Inc., to learn more. (Read Full Article)

    Comment Mentions:   Pawan Deshpande   HiveFire   Content Curation

15. A Food Pyramid for Content Marketing Explore contentmarketinginstitute.com (Sep 15 2011) At Right Source Marketing, we get a lot of questions about where to allocate content marketing resources. On blog posts? Webinars? eBooks? The possibilities can be overwhelming. Yet knowing how to allocate resources is essential to successful content marketing. (Read Full Article)

    Comment Mentions:   Content Marketing   Curation   Blog

16. 7 Tips for Diving into Content Marketing Explore contentmarketinginstitute.com (Aug 3 2011) Small and medium-sized businesses tend to be challenged when it comes to content marketing. They often have a more limited headcount and fewer resources available to augment marketing that’s not directly linked to sales and promotions. While practical, this can be shortsighted because it overlooks how content can support the purchase process. (Read Full Article)

    Comment Mentions:   Content Marketing

17. The Three-Legged Stool Strategy of Content Marketing Explore contentmarketinginstitute.com (Mar 23 2011) Content curation is the concept that we become the “expert filter” for our ... Curated eBooks – one example is this 2011 Content Marketing predictions eBook ...www.contentmarketinginstitute.com/.../three-legged-stool-strat... (Read Full Article)

    Comment Mentions:   Joe Pulizzi   Content Curation   Content Marketing

18. The Mathematics of Content Marketing Explore contentmarketinginstitute.com (Nov 17 2010) As Amanda Maksymiw shared in a recent post, content curation – the act of gathering, organizing and sharing information – is a fairly simple way to stay top of mind with your audience. Instead of creating content from scratch, ... (Read Full Article)

    Comment Mentions:   Content Curation   Content Marketing   Curation

19. Content Mobility: The Key to Content Migration | Content Marketing Explore contentmarketinginstitute.com (Sep 27 2010) As your content marketing effort gears up, chances are you’re going to be producing a lot more content. (Read Full Article)

    Comment Mentions:   CMS   Content Marketing

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