Articles from Marketwire

1. Thought Leadership Remains Top Reason for Content Curation, Study Finds Explore Marketwire (May 2 2012) The 2012 Content Curation Adoption Survey has found that 95 percent of marketers had curated content in the past six months. Of those respondents that indicated they had not knowingly curated in the past six months, 100 percent of them had, by sharing an article, blog post or other content with a prospect or customer. The survey found that more marketers cited finding high quality content as their greatest content marketing challenge compared to 2011 (30 percent increase), and three-quarters (75 percent) of marketers indicated that having the time to do it was the biggest challenge. Other key findings include ... (Read Full Article)

   Comment Mentions:   Marketwire   Cambridge   Pawan Deshpande

2. HiveFire, Inc. Changes Name to Curata Explore Marketwire (May 1 2012) HiveFire, Inc., a leading online content marketing technology company, has changed the company's name to Curata. The name change, effective immediately, reflects the company's focus on advancing content curation -- the practice of finding, organizing and sharing online content -- and more closely aligns with the company's flagship content curation technology solution, which goes by the same name. Curata, which was launched in 2007, has roughly doubled revenue and its number of customers in the past year alone and counts U.S. Concrete, Thermo Fisher Scientific and Kelly Services among its customer base. (Read Full Article)

   Comment Mentions:   Marketwire   Cambridge   Pawan Deshpande

3. HiveFire CEO to Help Marketers Feed Their Content Beasts at Open Dialogue's Content Marketing Conference Explore Marketwire (Apr 24 2012) Pawan Deshpande Will Share Content Curation Expertise at Upcoming Industry Event Guiding Marketers on How to Keep Content Fresh and Relevant (Read Full Article)

   Comment Mentions:   Cambridge   Pawan Deshpande   HiveFire

4. HiveFire Introduces New Social Features for Content Curation Platform Curata Explore Marketwire (Dec 13 2011) Online content marketing technology company HiveFire, Inc., today unveiled two new features available on Curata, the leading content curation technology solution for marketers. The upgrades enhance Curata's existing ability to find, organize and share content with current and potential customers by incorporating robust social elements. Curata now allows B2B marketers to find content from Twitter for sharing via online news sites, social media channels, RSS feeds and email newsletters. The second new feature enables audiences to comment on content through the popular commenting platform Disqus. (Read Full Article)

   Comment Mentions:   RSS   Cambridge   Pawan Deshpande

5. New HiveFire E-Book Provides Evidence That Content Curation Drives Results Explore Marketwire (Oct 18 2011) Downloadable Resource Details Benefits and Real-World Use Cases of the Emerging Content Marketing Practice (Read Full Article)

   Comment Mentions:   Cambridge   Pawan Deshpande   HiveFire

6. Curata Powers Online News Portal for MITX's Second Annual FutureM Event Explore Marketwire (Aug 31 2011) HiveFire, Inc., the content marketing solution provider and maker of Curata, has announced that it is powering FutureM News Site that will provide up-to-the-minute information on FutureM, a week-long set of events organized by MITX (the Massachusetts Information Technology Exchange). FutureM is designed to help marketers learn about, tackle and manage the trends and technologies that will impact the future of marketing. The microsite is part of HiveFire's founding sponsorship of FutureM. (Read Full Article)

   Comment Mentions:   Boston   Pawan Deshpande   HiveFire

7. HiveFire Launches LinkedIn(R) Group: Content Curators Explore Marketwire (Jul 20 2011) HiveFire, Inc., the content marketing solution provider and maker of Curata today announced the official launch of its LinkedIn group, Content Curators. Designed as a professional group for LinkedIn members who find, organize and share content to support their organization's objectives, Content Curators serves as a forum to discuss content curation best practices, helpful tips, industry solutions and overall insight into content curation and content marketing. (Read Full Article)

   Comment Mentions:   Cambridge   Pawan Deshpande   HiveFire

8. HiveFire Ceo & Content Curation Guru Pawan Deshpande to Address MarketingProfs B2B Forum Explore Marketwire (Jun 7 2011) Deshpande Selected to Address Content "Circle of Life" and Discuss With B2B Marketers the Importance of Effectively Sharing Content Through Multiple Venues (Read Full Article)

   Comment Mentions:   Cambridge   Pawan Deshpande   HiveFire

9. HiveFire Unveils Best Practices for Brands-as-Publishers in Marketing's Brave New World Explore Marketwire (May 24 2011) Video Now Available From Dynamic Panel Discussion at SXSW That Sparked These Content Marketing Insights (Read Full Article)

   Comment Mentions:   Marketwire   Cambridge   Content Marketing

10. HiveFire to Host Webinar to Help Marketers Get Started With Content Curation and Content Marketing in 5 Simple Steps Explore Marketwire (Apr 20 2011) Marketwire: Breaking news, press releases, social media news releases, business news (Read Full Article)

    Comment Mentions:   Cambridge   American Marketing Association   AMA

11. HiveFire to Host Webinar to Help Marketers Get Started With Content Curation and Content Marketing in 5 Simple Steps Explore Marketwire (Apr 13 2011) AMA Event to Provide Marketers With Guidance From CEO Pawan Deshpande and Junta42's Joe Pulizzi (Read Full Article)

    Comment Mentions:   Cambridge   American Marketing Association   AMA

12. Curata Makes Content Marketing Easy With Free Trial of Content Curation Explore Marketwire (Apr 11 2011) Technology Helps Marketers Establish Thought Leadership, Drive Leads and Engage Customers in Less Than 20 Minutes a Day (Read Full Article)

    Comment Mentions:   Cambridge   Verne Global   Pawan Deshpande

13. Content Curation Has Taken Center Stage as Marketing Strategy, per Study Results From HiveFire Explore Marketwire (Mar 29 2011) At this year's South By Southwest (SXSW) Interactive festival, content curation -- the process of finding, organizing and sharing online content -- was the new hot topic in panel sessions, on blogs and on the show floor, as marketers clamored for ideas about how to harness the overflow of information available on the Internet. Results (Read Full Article)

    Comment Mentions:   Marketwire   Cambridge   Pawan Deshpande

14. HiveFire Launches Channel Partner Program for Curata Content Curation Technology Explore Marketwire (Jan 19 2011) Marketing Technology Provider Partners With Agencies to Support Effective Content Curation Initiatives Through Flagship Technology Solution (Read Full Article)

    Comment Mentions:   Marketwire   Cambridge   Pawan Deshpande

15. HiveFire CEO to Educate Marketers on Implementing Content Curation to Improve B2B Marketing and SEO Explore Marketwire (Nov 2 2010) Online Marketing Institute Course and AMA Webinar to Provide Best Practices and Common Pitfalls for This Emerging Content Marketing Strategy (Read Full Article)

    Comment Mentions:   Marketwire   Cambridge   Pawan Deshpande

16. Study Reveals That Delivering Timely, Relevant Content Remains B2B Marketers' Biggest Challenge Explore Marketwire (Oct 28 2010) HiveFire Survey Finds That Strategic Content Marketing Implementation Improves Thought Leadership and Placement in Search Results (Read Full Article)

    Comment Mentions:   Marketwire   Cambridge   CMO

17. Study Reveals That Delivering Timely, Relevant Content Remains B2B Marketers ... Explore Marketwire (Oct 28 2010) Study Reveals That Delivering Timely, Relevant Content Remains B2B Marketers ...Marketwire (press release)"Curata, HiveFire's content curation product, enables marketers to more easily develop a manageable content strategy and to provide fresh information in ...and more » (Read Full Article)

    Comment Mentions:   Marketwire   Cambridge   CMO

18. Content Marketing Software Company @HiveFire Appoints Richard Turcott as Chief Marketing Officer Explore Marketwire (Sep 8 2010) HiveFire, a content marketing software company dedicated to delivering content curation solutions that generate leads and foster leadership for brands online, today announces Richard Turcott as chief marketing officer (CMO). (Read Full Article)

    Comment Mentions:   Content Curation   Content Marketing   Curation

19. Content Curation Defined as Next Level of B2B Content Marketing by HiveFire Explore Marketwire (Aug 24 2010) Those familiar with Google Reader or a similar feed reader may already be partially aware of what is meant by content curation. Feed readers aggregate syndicated content such as blog posts, news headlines and podcasts into a single view for the ease of readers. Curation, instead of simple aggregation, adds an editorial component to the content being shared. (Read Full Article)

    Comment Mentions:   Cambridge   HiveFire   Taariq Lewis

20. Business Blogging ABCs Revealed by HiveFire Explore Marketwire (Aug 12 2010) HiveFire provides easy-to-use marketing software for content curation and content marketing. HiveFire's solution allows marketers to quickly curate content ... (Read Full Article)

    Comment Mentions:   HiveFire   Taariq Lewis   Content Curation

21. @HiveFire CEO Pawan Deshpande to Present "Missing Link" of Content Marketing Explore Marketwire (Jul 6 2010) Pawan Deshpande, CEO of marketing software company HiveFire, will provide insights into the role of content curation in online marketing strategy at two events this week: The Online Marketing Summit hosted by ClickZ on July 8 in Boston and the Social Media Breakfast hosted by Bob Collins on July 9 in Watertown, Mass. (Read Full Article)

    Comment Mentions:   Cambridge   Pawan Deshpande   Content Curation

22. HiveFire Launches Content Curation eBook for B2B Marketers Explore Marketwire (Apr 7 2010) "The beauty of content curation is that it enables B2B organizations to tame the flood of online information for their prospects and customers," adds Pawan Deshpande, CEO, HiveFire. "At the same time, it relieves the pressure to generate a steady stream of content in-house, instead providing an automated way to augment existing content on a daily basis." (Read Full Article)

    Comment Mentions:   Cambridge   Taariq Lewis   Content Curation

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