Articles from MarketWatch

1. HiveFire and Hubspot Experts to Reveal How Marketers Can Feed Their Content Beasts Explore MarketWatch (Jan 10 2012) Upcoming AMA Webinar: HiveFire, Inc., an online content marketing technology company, today announced it will host an upcoming American Marketing Association (AMA) webinar on how marketers can use content marketing and content curation, the process of finding, organizing and sharing online content, (Read Full Article)

   Comment Mentions:   Cambridge   American Marketing Association   AMA

2. New HiveFire E-Book Provides Evidence That Content Curation Drives ... Explore MarketWatch (Oct 18 2011) Even as the value of content marketing and curation programs continue to ... content curators discussing the value their content curation programs have ... (Read Full Article)

   Comment Mentions:   India   Cambridge   Pawan Deshpande

3. HiveFire Study Finds Content Marketing Is Driving Majority of B2B Marketing ... Explore MarketWatch (Oct 12 2011) HiveFire Study Finds Content Marketing Is Driving Majority of B2B Marketing ...MarketWatch (press release)In order to implement content marketing programs in an efficient and effective manner, the study found content curation -- the process of finding, organizing and sharing online content -- as a preferred tactic. More than half of B2B marketers (56 ...and more » (Read Full Article)

   Comment Mentions:   Cambridge   Pawan Deshpande   HiveFire

4. HiveFire to Host the Third Annual Curata User Conference Explore MarketWatch (Oct 11 2011) HiveFire, an online content marketing technology company and maker of Curata, will hold its Third Annual Curata User Conference at Hotel Marlowe in Cambridge this Thursday, October 13. The day-long event will focus on educating users on best practices for the emerging marketing tactic of content curation, the process of finding, organizing and sharing online content, and how to use Curata to deliver on them. (Read Full Article)

   Comment Mentions:   New York   Cambridge   Pawan Deshpande

5. HiveFire CEO to Expand Global Footprint of Content Curation Explore MarketWatch (Sep 27 2011) Content curation has gained significant traction as a preferred marketing tactic of American marketers, resulting in marketers worldwide seeking out ways to implement it in their own markets. Today, HiveFire, Inc., an online content marketing technology company, announced it will help extend the power of content curation abroad by providing visiting French executives best practices on content curation as part of their training at DMA 2011, the global event for integrated marketing hosted by the Direct Marketing Association. (Read Full Article)

   Comment Mentions:   Cambridge   Direct Marketing Association   Pawan Deshpande

6. Eloqua Releases the "Real World Marketing Syllabus" Explore MarketWatch (Sep 27 2011) Eloqua, the leading provider of on-demand Revenue Performance Management solutions, today released the "Real World Marketing Syllabus," an educational guide that delivers lessons and lectures from the best marketing university -- the real world. Structured like a college course, the syllabus covers a diverse range of topics -- from startup marketing to the role of SEO -- with resources developed by leading marketers working in today's constantly evolving marketplace. (Read Full Article)

   Comment Mentions:   London   Cambridge   Austin

7. HiveFire to Host "Minute To Win It - Curation Edition" Event During FutureM Explore MarketWatch (Sep 8 2011) HiveFire to Host "Minute To Win It - Curation Edition" Event During FutureMMarketWatch (press release)Cocktails and networking begin at 6:30 pm, followed by the formal program at 7:00 pm Playing off the same format as the popular television game show, contestants will each have 60 seconds to answer audience-generated questions about content curation ...and more » (Read Full Article)

   Comment Mentions:   Content Curation   Curation

8. HiveFire CEO to Help Marketers Understand and Implement Content Curation at Content Marketing World Explore MarketWatch (Aug 30 2011) HiveFire, Inc., an online content marketing technology company, today announced that CEO Pawan Deshpande will lead an informative session at Content Marketing World, taking place Sept. 6-8 in Cleveland, Ohio. During his presentation, "Constructing a Powerful Content Curation Formula for Your Brand," Deshpande will provide an overview on the growing practice of content curation -- the process of finding, organizing and sharing online content -- to support marketing goals and explain its key benefits, which include establishing thought leadership, improving SEO and increasing brand visibility. (Read Full Article)

   Comment Mentions:   Cambridge   David Meerman Scott   Pawan Deshpande

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