Articles from Ragan Communications

1. Stumped for new content ideas? 5 tips Explore Ragan Communications (Sep 18 2012) Industry & Business News Content curation isn't just a way to share information with your community. It can also be a good source of ideas for original content. (Read Full Article)

   Comment Mentions:   Content Curation   Curation

2. 10 Characteristics of Content Curators Explore Ragan Communications (May 24 2012) What traits are common among successful content curators? (Read Full Article)

   Comment Mentions:   Content Curation   Curation   Blog

3. Huggies' Tumblr blog is the TMZ for moms Explore Ragan Communications (May 2 2012) HighchairCritics.com is a Tumblr blog run by Huggies, but you'd never know it just by looking, except for the small Facebook button in the right-hand column. In fact, you can search the site's text for the word "diaper" and not find one mention on the home page. "People would quickly be turned off if we were just selling them all the time," says Kevin Brown, commercial program manager for Huggies. (Read Full Article)

   Comment Mentions:   New York Times   Paris   Ogilvy

4. More Brands See Curation Value Explore Ragan Communications (Apr 10 2012) When the tax and consulting firm McGladrey sought to extend its voice among company directors and senior executives, it created a curated site called Board Member Brief. The site posts links to stories from Bloomberg, Forbes, and other media outlets that interest its audience. One story suggests that companies need to disclose political contributions; another explores whether Facebook will distort the Nasdaq. "The curation of content for us has a strong halo effect for your brand," says Eric Webb, senior director of Go To Market Services at McGladrey. "And for those people who subscribe, they react well to the variety ... (Read Full Article)

   Comment Mentions:   Huffington Post   New York   IBM

5. 5 Models for Content Curation Explore Ragan Communications (Mar 6 2012) Content curation, like any other important business to business marketing endeavor, can assume a number of forms. Here are five basic ways the content curation function can be approached, each suggesting a different use of tools and editorial functions. Each might be said to require a different level of editorial judgment and value added insight. Many curators will use several of the approaches. (Read Full Article)

   Comment Mentions:   Steve Rosenbaum   Rohit Bhargava   America

6. Content marketing surging as a brand strategy, survey finds Explore Ragan Communications (Oct 31 2011) Twice as many firms implement B2B content marketing as they do print, TV, and radio advertising. (Read Full Article)

   Comment Mentions:   Verne Global   Green Data Center News   Pawan Deshpande

7. Content curation: 5 ways to succeed … eventually Explore Ragan Communications (Sep 20 2011) Content curation is the art and science of finding and sharing quality content on a specific topic. Curation helps you build an audience. You then have a larger group of people with whom to share your own content, and who can spread the word. (Read Full Article)

   Comment Mentions:   Content Curation   Curation

8. 6 Types Of Content That Will Make Your Brand Soar In Popularity ... Explore Ragan Communications (Mar 14 2011) Guess what? Value-added content is the new marketing. Here's how any company can transform itself into a publisher. ... Original vs. curated content: What's the right balance? .... Content curation: Four ideas to implement now ...www.ragan.com/.../18e94efe-55bc-435c-b4f8-864b3bdf7995... (Read Full Article)

   Comment Mentions:   Canada   Content Curation   Curation

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