Articles from eMedia Vitals

1. Content Aggregation & Curation: Tools for Journalists Explore eMedia Vitals (Jun 11 2012) Industry & Business News Summary of how media organizations, not marketers, are using content curation tools instead of just RSS feeds: While publishers choose to utilize aggregation and curation platforms in a variety of ways, the main point is clear: Many media companies see benefits in collecting content from around the Web. Publishers find curation can attract and retain readers by offering the best of all content, rather than the best of just their own content. Here are a few ways publishers are deploying these platforms to add to their site's content: (Read Full Article)

   Comment Mentions:   Huffington Post   Associated Press   Scott Karp

2. Outbrain study on content referrals shows less social engagement Explore eMedia Vitals (Aug 10 2011) Twitter, on the other hand, is its own curator, where users can choose who they follow and what content they consume all at once. This is driving brand loyalty away from the publisher and instead creating loyalty to the Twitter stream, Sasson said. "It's almost like Twitter has become your editor," he said. "Each of the articles that you're reading, you're coming from Twitter into them, rather than relying on your publisher." (Read Full Article)

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3. HuffPo's Twitter editions: The next great curation frontier? Explore eMedia Vitals (Apr 9 2010) Editors curate the authors, but they don't curate the tweets themselves, which leads to an uneven stream of informative tweets mixed with the inane. OK, so Twitter is not a hotbed of Pulitzer material – we already knew that. But it does offer a new (endless) source of content, giving your readers a sense of what’s hot – while keeping them on your website, driving more traffic, and offering more options for advertisers. (Read Full Article)

   Comment Mentions:   Huffington Post   Curation   Blog

4. Curation: The End of Content Aggregation As We Know It Explore eMedia Vitals (Feb 19 2010) When it comes to the problems plaguing digital publishers, a museum is the last place one would think to look for solutions. However, there is a growing movement asserting that journalists and museum curators have more in common than meets the eye. After all, museum curators, like journalists, are often tasked with condensing complicated subjects into easily digestible and enjoyable exhibits. (Read Full Article)

   Comment Mentions:   Content Curation   Curation

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