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The Open and Shut Case for Content Curation
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Content Curation Beyond Thought Leadership
Explore OpenView Venture Partners (Mar 28 2012) Marketing
Demonstrating thought leadership is among the most common reasons for content curation by business to business brands. It might seem counter-intuitive that thought leadership can be gained while sending visitors to your website elsewhere.
Over time, theory suggests, users will come to rely on a particular curated site as a reliable and authoritative curator of the "good stuff," saving users time.
Also, every curated post provides an opportunity to improve seqrch rankings, over time, driving more visitors to a company’s website.
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Comment Mentions: Content Curation Content Marketing Curation
Are You Curating Yet?!?
Explore OpenView Venture Partners (Mar 7 2011) Marketing , Search
Boost your Content Marketing Strategy with Content Curation NOW ... Answering these questions will ensure that any content you curate will be consumed by ...blog.openviewpartners.com/blog/the.../are-you-curating-yet (Read Full Article)
Comment Mentions: RSS Pawan Deshpande Content Curation
How to Boost your Content Marketing with Content Curation ...
Explore OpenView Venture Partners (Jan 5 2011) Marketing , Social Media
Late last year I wrote about our process for content curation on the Content Marketing Institute. Be sure to read the article in full. ...blog.openviewpartners.com/.../how-to-boost-your-content-ma... (Read Full Article)
Comment Mentions: Joe Pulizzi Content Curation Content Marketing
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