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    1. Content Marketing through Email Newsletters

      Content Marketing through Email Newsletters

      Email newsletters are a powerful means for content marketing.  They allow you to regularly broadcast and deliver content to a wide user base.  However at the same time, they are an archaic electronic delivery format that lacks permanency or interactivity. This blog post includes things to consider when you're thinking about doing content marketing through newsletters.

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    2. Letter to NYT: Where's the trouble with curation?

      Curata CEO Pawan Deshpande responds to New York Times article “Pinterest, Tumblr, and the Trouble with ‘Curation’” (July 20, 2012) by Carina Chocano. Deshpande emphasizes the power of ethical curation, “curation done right,” over the common problem of regurgitated, unattributed information allowed from Pinterest and Tumblr users.  Read on for the full response.

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    3. 5 Rules for Content Curation on Twitter

      5 Rules for Content Curation on Twitter

      Twitter is a great best platforms for content curation, since its sole purpose is to allow users to share everything from brief thoughts to all forms of quality content.  Therefore, if you are thinking of trying out content curation, Twitter is a good place to start. However, you should follow some basic rules if you want to have the best chance of success with this popular social media platform.

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    4. Community Generating Benefits of Content Curation

      Community Generating Benefits of Content Curation

      Content curation is rapidly being employed by different types of web users, bloggers, site owners and social media users. There are several other benefits of content curation which make it a leading content marketing strategy. You may be familair with the main benefits of content curation, but here are a few more you may not be familar with.

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    5. Intel Launches Curated Site - Interview with Luke Kintigh, Managing Editor

      Intel Launches Curated Site - Interview with Luke Kintigh, Managing Editor

      Recently Intel launched a curated site, iQ, that focuses on providing readers with an ongoing stream of curated content. I interviewed Luke Kintigh, iQ Managing Editor and Social Media Strategist at Intel to get some insider information on the site, why they chose curation and how they envision the site in the future.

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    6. Content Curation, SEO Both Part of a Virtuous Cycle

      There is a positive cycle when marketers use content curation. Content creates the potential for traffic; search engine optimization drives that traffic; traffic leads to influence, leads or thought leadership. That influence affects business results, which enables continued content curation, which starts the cycle over again. Marta Kagan of Hubspot reports that inbound marketing costs 60 percent to 62 percent less per lead than traditional outbound marketing. Most observers therefore would say search engine optimization is an integral part of content curation efforts, since good and relevant content is useless if it cannot be found. But there is clear evidence that content can drive SEO ranking. Wharton Marketing suggests that companies that have blogging platforms get 434 percent more indexed pages on search engines compared to the ones that do not blog, for example. For example, using a sample population of HubSpot’s 1,531 customers, a study first determined ...
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    7. Welcoming The Huffington Post to the Content Marketing Club

      The latest word on the street (and in AdAge) is that The Huffington Post is now working with ad agencies and marketers to help them build branded websites and assist in the creation, curation and distribution of content to brands’ key consumers. The site is already working with a “major consumer-goodsadvertiser” to create a branded website that offers lifestyle-oriented content, with a team of social marketers from the advertiser tasked with generating new site content and curating existing content from The Huffington Post. Execs at AOL Advertising (HuffPo is a subsidiary) said the publisher created the new service to keep up with the evolving marketplace where brands are becoming more and more aware of the benefits of producing and sharing strong content. Sound familiar? Those of us in the content curation world have been talking about the benefits of timely, relevant content for a while now and it’s great ...
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    8. 99% of Surveyed Marketers Use Content Marketing

      The survey of 389 marketers and marketing decision makers found that 99 percent of respondents had used at least one form of content marketing. Separately, consultants at McKinsey and Company found that 72 percent of respondents to a recent survey report that their companies are deploying at least one content marketing-related channel, and more than 40 percent say that social networking and blogs are now in use.

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    9. Vote for Content Curation Marketing Today!

      Vote for Content Curation Marketing Today!
      Exciting news! Content Curation Marketing Today has been nominated for the MarketingSherpa Blog Awards for Best B2B Marketing Blog. In a few weeks, the MarketingSherpa folks will put the most nominated blogs in each category in a survey and have the MarketingSherpa audience vote on the overall favorite in each category for a readers choice award. We need your help! Please vote for us by posting the following comment: "I nominate http://www.contentcurationmarketing.com/ for Best B2BMarketing Blog" on http://sherpablog.marketingsherpa.com/marketing/readers-choice-blog-awards/ in the comments section. Thank you and keep curating! The Content Curation Marketing Today Team
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  1. Feed Your Content Need

    It takes time a lot and energy to find the RIGHT content.

     

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    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.