Articles from Beyond PR

1. Curation: The Human Touch vs. Algorithms Explore Beyond PR (Feb 23 2012) ”The State of Curation” session at Social Media Week NY was one of the best sessions I attended. The speakers examined the human element of curating versus the promise (and drawbacks) of algorithms. In other words, it’s people vs. robots in the ultimate battle for content delivery supremacy! OK, it’s probably not all that dramatic. But each side has its own imperfections. Just as each has its strengths. (Read Full Article)

   Comment Mentions:   Curation   Search Engine Optimization

2. Tips for Developing a Content Distribution Strategy Explore Beyond PR (Nov 1 2011) There are a wide variety of ways a brand can disseminate content. Of course, a newswire is one such tool – and one I’ve used successfully to promote this blog on an ongoing basis. (Read Full Article)

   Comment Mentions:   Rand Fishkin   Blog

3. Brand Journalism: Ethics, Opportunities & Outcomes Explore Beyond PR (Mar 14 2011) Brand journalism was the topic of two packed sessions at SXSWi yesterday, and common themes – including umbrage at the use of the word “journalism,” the imperative for brands to engage in reportage and storytelling as part of their content marketing strategies and concern around how brands and content would be policed – were repeated by both panels. (Read Full Article)

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4. Gluttony and Other Things I Learned About During Social Media Week ... Explore Beyond PR (Feb 16 2011) ... much more weight to content that is 'shared' or 'liked,' furthering democratization of content curation. ... The curators will rule the world. – Vicky ...blog.prnewswire.com/.../gluttony-and-other-things-i-learned-a... (Read Full Article)

   Comment Mentions:   Huffington Post   RSS   Content Curation

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