Articles from FastCompany.com

1. How To Connect People Who Are Fired Up For Change Explore FastCompany.com (Oct 11 2012) When you build a brand, one of the most important measures of success is the actual engagement and connection of your loyal customers, followers, supporters, partners, fans and friends--your community. With the arrival of the digital age and 24/7 connectivity, social platforms are forcing companies to find new and compelling ways to keep up with daily communication and connection with the people. (Read Full Article)

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2. Using The Power Of Curation To Bolster Your Brand Explore FastCompany.com (Jul 12 2012) Industry & Business News Long before the word was part of daily conversation, the process of selecting and programing TED was described by the conferences chief organizer as Curation. (Read Full Article)

   Comment Mentions:   Curation

3. The Content Conundrum: To Create Or Automate? Explore FastCompany.com (Jul 5 2012) Case Studies , Industry Trends Fast Company talks about automation versus a human curator and decides its best to mix up the two: The companies that are truly winning over audiences and driving consumers are the ones that are experimenting with a balance of automated aggregation and human-directed curation. It's a process of out-sourcing and in-sourcing. (Read Full Article)

   Comment Mentions:   Huffington Post   CMO

4. Content Curation Adds Value by Organizing the Flood of Web Information Explore FastCompany.com (Apr 17 2012) On any single day, perhaps 250 million photos are uploaded to Facebook, 864,000 hours of video are uploaded to YouTube, and 294 billion emails were sent. Some of that content is relevant for business-to-business marketers and potential buyers. But the point is that the flood of new content appearing daily on the web exceeds the ability of any busy executive or manager to glean value and meaning out of the flood. In a nutshell, that's the value of curation: it uses human judgment to organize information on behalf of busy people. (Read Full Article)

   Comment Mentions:   Amazon   Curation   Blog

5. Content Curators Are The New Superheros Of The Web Explore FastCompany.com (Apr 16 2012) Industry Trends Steve Rosenbaum, author of Curation Nation, has an interesting take on curators -- they are the superheroes who come to the rescue of consumers who get too much content online. It's real work, and requires a tireless commitment to being engaged and ready to rebroadcast timely material. While there may be an economic benefit for being a "thought leader" and "trusted curator," it's not going to happen overnight. Which is to say, being a superhero is often a thankless job. (Read Full Article)

   Comment Mentions:   Amazon   Curation

6. Be Interesting, So Prospects will be Interested Explore FastCompany.com (Apr 5 2012) Anyone can publish, but not everyone is interesting. As much as anything, that simple observation explains why content marketing, and content curation as a way of approaching content marketing, makes more sense than it might have in the past. Also, in the recent past, gathering an audience has relied more on traditional search engine optimization techniques such as link-building and keyword strategies. These days, it is just as sensible to rely on a content-rich approach that uses storytelling and "interesting" and "useful" content to drive prospect attention. (Read Full Article)

   Comment Mentions:   San Diego   Blog

7. Curated Social Media Comes Of Age During Oslo Attacks Explore FastCompany.com (Aug 2 2011) Professionally edited new media feeds kept concerned citizens informed, without having to sift through an unfiltered global reaction. (Read Full Article)

   Comment Mentions:   Norway

8. Capitalizing On Curation: Why The New Curators Are Beating The Old Explore FastCompany.com (May 26 2011) How Thrillist, PSFK, and start-up iFlow are capitalizing on the accelerating need for content curation. Barring the invention of a "time turner" like the ... (Read Full Article)

   Comment Mentions:   Steve Rosenbaum   Brian Solis   Content Curation

9. How B2B PR Will Succeed in 2011 Explore FastCompany.com (Jan 11 2011) How B2B PR Will Succeed in 2011Fast CompanyWhich brings me to the two buzzwords you'll hear a lot more about this year: content curation and one to one marketing. Both are not new terms, ... (Read Full Article)

   Comment Mentions:   Content Curation   Curation

10. Content Curation: It's Going to Be HUGE Explore FastCompany.com (Nov 22 2010) Content Curation: It's Going to Be HUGEFast CompanyThis blog is written by a member of our expert blogging community and expresses that expert's views alone. ... (Read Full Article)

    Comment Mentions:   Erin Scime   Penton Media   Content Curation

11. Why Content Curation Is Here to Stay Explore FastCompany.com (May 10 2010) Part of the reason that human curation is so critical is simply the vast number of people who are now making and sharing media. “Everyone is a media outlet”, says Shirky. “The point of everyone being a media outlet is really not at all complicated. It just means that we can all put things out in the public view now.” (Read Full Article)

    Comment Mentions:   Steve Rosenbaum   MTV UNfiltered   New York

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