Articles from Business 2 Community

1. Content Curation: Building Your Brand and Team Explore Business 2 Community (Sep 28 2012) Tips & Best Practices Gregg Freishtat walks through the first two steps of his content curation methodology.  He stressed that while curation is easy to understand at a conceptual level, the key is in the implementation follow through: Even if you’re sold on the benefits of content curation for your business, it’s easy to lose your direction when it comes time to implement it.   (Read Full Article)

   Comment Mentions:   Content Curation   Curation

2. 5 New Ways To Real-Time Content Curation In 10 Minutes A Day Explore Business 2 Community (Sep 12 2012) Industry & Business News , Industry Trends 5 tools providing real-time discovery of curated content. Real-time discovery of quality content is becoming more important because pre-scheduling sharing of older content doesn’t have the same impact it once did. (Read Full Article)

   Comment Mentions:   Content Curation   Curation

3. 3 Steps for Creating Social Content with Usain Bolt-Like Speed Explore Business 2 Community (Sep 5 2012) Tips & Best Practices Article describing 3 quick and easy techinques for creating content. Digital flyers have made great strides and can now be cross-pollinated nicely with social media. Instead of creating a bland landing page on your blog to announce an event or a product launch, try creating a digital flyer and pushing that out through your media efforts. (Read Full Article)

   Comment Mentions:   Firefox   Blog

4. The 3 Rs: A Balanced Formula for Effective Content Creation Explore Business 2 Community (Jul 17 2012) Curation 101 When you talk about content curation, you often hear that recent content is the fast lane to visibility. This seems logical as you certainly want to be in the conversation on the latest trending topics in your market. (Read Full Article)

   Comment Mentions:   Content Curation   Content Marketing   Curation

5. Keep Your Content Beast Healthy With A Balanced Diet Explore Business 2 Community (Jun 22 2012) Balancing curation and creation of content is important for keeping a well fed content marketing beast. Mixing in curated content to the menu saves the marketer from burn out and provides the beast with a much more balanced diet. (Read Full Article)

   Comment Mentions:   Pawan Deshpande   Content Marketing   Curation

6. 6 Tips for Optimizing Your Content for the Latest Trends in Consumption Explore Business 2 Community (Jun 20 2012) Industry & Business News Jim Lodico defines a new term "Content Shifting" based on content curation: This content shifting can be as simple as using the “reader” button on an iPad or iPhone, or by using tools like Evernote’s Clearly on a web browser (which strips sidebars and distractions away from the text on a web page), or even viewing the content on a different medium, such as a tablet device or mobile phone. (Read Full Article)

   Comment Mentions:   Content Curation   Curation

7. We All Curate by Our Consumption, Not Just our Creation Explore Business 2 Community (Apr 20 2012) Content curation is a surprisingly common and nuanced activity. People, acting as consumers of content, determine what is kept and elaborated on, and what is discarded and allowed to decay, in large part by their sharing activities. Content consumers are in that sense content curators. In that sense, one objective for any business-to-business content curation effort is to encourage readers, viewers and listeners to share curated content. (Read Full Article)

   Comment Mentions:   Content Curation   Curation   SXSW 2012

8. Will Re-tweeting Encourage More Re-blogging? Explore Business 2 Community (Apr 18 2012) If you think about a "tweet" as original content, then a re-tweet would be curation. If a blog post is original, then a re-blog would be curation or aggregation, depending on how the re-blog was handled. (Read Full Article)

   Comment Mentions:   Creative Commons   Content Curation   Curation

9. How Openview Partners Approaches Curation Explore Business 2 Community (Apr 12 2012) Any curation process should always begin with your audience. Once you identify what kind of information your customers are looking for and what issues and topics concern them most, the next step is to organize that information into clearly defined categories. OpenView arranges its content into three general categories organized around companies, customers and products for expansion-stage technology companies. (Read Full Article)

   Comment Mentions:   Robin Good   RSS   Content Curation

10. Pinterest – Will it Work for my Business? Explore Business 2 Community (Apr 8 2012) It isn't yet clear whether Pinterest will "work" for business-to-business marketers. What is clear is that it is among the top three or four social networks, and arguably the bigges that is built nearly exclusively on content creation. Moreover, Pinterest has gotten to the pinnacle very quickly. If you assume that, in the advertising and promotion business, messages flow to where the audience is, that suggests at least a possibility that Pinterest will become a more-important venue for B2B marketers and content curators. (Read Full Article)

    Comment Mentions:   Digg   Content Curation   Curation

11. Some B2C Content Marketing Lessons Might Apply for B2B Marketers Explore Business 2 Community (Mar 13 2012) Business to business content marketers face hurdles business to consumer marketers often do not face, namely that the odds a consumer has a potential personal and emotional engagement with a product are much higher. B2B marketers often do not have an opportunity to build on such emotional connections. But even B2B marketers probably can benefit from user behavior suggesting that posts, tweets and status updates filed on weekends get significant readership, which might be contrary to conventional wisdom. (Read Full Article)

    Comment Mentions:   Content Curation   Content Marketing   Curation

12. 5 Enterprise Content Curation Platforms Explore Business 2 Community (Mar 2 2012) Few B2B marketers have not heard of content curation, or its relationship to content marketing. But there might still be much uncertainty about how to use content curation. Here are five tools for doing so. (Read Full Article)

    Comment Mentions:   Content Curation   Curation

13. Experts Share Their Keys to Content Marketing Success Explore Business 2 Community (Feb 16 2012) A lot can get packed into two days, and that was certainly true at the second annual Content Marketing Retreat, at its charming location in Langley, Washington. (Read Full Article)

    Comment Mentions:   Washington   Chris Baggott   Content Marketing

14. How to Get Started with Content Marketing Explore Business 2 Community (Feb 10 2012) Let’s assume that you have a marketing plan for your business, and you’d like to add content marketing to your existing programs so you can reap the rewards of inbound marketing. (Read Full Article)

    Comment Mentions:   inbound marketing   Content Curation   Content Marketing

15. Are You a Content Curator? 5 Great Tools for Content Curation and Sharing Explore Business 2 Community (Feb 2 2012) Like me, you may be a “content curator” and not even know it. Lately, I have noticed a number of articles and blog posts with headlines referencing the concept of content curation. I have to admit, before reading these posts, I wasn’t quite sure what exactly it was. I am familiar with content marketing and have found it to be an excellent marketing tool both for Marketri and our clients, so I figured content curation was worth investigating. (Read Full Article)

    Comment Mentions:   Beth Kanter   Content Curation   Content Marketing

16. How to Get Every Employee to Curate Content Explore Business 2 Community (Jan 31 2012) Content Curation versus Content Development Content curation has been described as the new content development. It is a great way to develop thought leadership. (Read Full Article)

    Comment Mentions:   Content Curation   Content Marketing   Curation

17. How to Build a Content Calendar Explore Business 2 Community (Jan 25 2012) My post on using listening tools for brand management and content curation will help organize your content curation. Now it’s time to add a content calendar to your strategy to plan what and when to post to your followers. (Read Full Article)

    Comment Mentions:   Content Curation   Curation

18. How to Kick Off 2012 as a Content Marketing Pro Explore Business 2 Community (Jan 25 2012) As the new year kicks off, marketers are determining how they can improve their efforts as they lay out their plans for 2012. One strategy that won’t be going away anytime soon is content marketing. (Read Full Article)

    Comment Mentions:   HiveFire   Content Marketing   Brand Awareness

19. Forget Content Curation, Focus on Original Content in 2012 Explore Business 2 Community (Dec 21 2011) Content Marketing By Joe Pulizzi, Published December 21, 2011 Be the first to comment on this article! Share: Tweet Share on Tumblr Buffer Email This Article Share: Tweet Buffer Share on Tumblr Email Brands and media companies have been “curating” content for centuries, but 2011 saw the phrase content curation rise near the top of the content marketing stack. I can’t tell you how many marketers have approached me regarding their “content (Read Full Article)

    Comment Mentions:   Rohit Bhargava   Joe Pulizzi   Content Curation

20. Does Your Content Curation Strategy Have the X Factor? Explore Business 2 Community (Nov 28 2011) The X Factor has taken primetime TV by storm as the season embarks towards its final show in late December. Contestants compete against one another vying to be named the one with that indefinable “something” that makes for star quality. Often it is the attention to detail, willingness to be self-critical and drive to practice that sets the winner apart from the losers. (Read Full Article)

    Comment Mentions:   Content Curation   Curation   Brand Awareness

21. Is Content Curation Stealing or a Shrewd B2B Marketing Practice? Explore Business 2 Community (Nov 24 2011) Many companies are starting to realize that content marketing is the future of B2B marketing. Content marketing is changing the way B2B marketers work. In fact, content marketing is now the most used marketing strategy for B2B companies. (Read Full Article)

    Comment Mentions:   URL   Content Curation   Content Marketing

22. Is Marketing Coming of Age? A 2011 WOMMA Summit Recap Explore Business 2 Community (Nov 21 2011) 2011 may be remembered as the year that WOMMA grew into adulthood. For some of us, we can recall the formative first couple of years of WOMMA; the years we as an association and its collective members made up many of the rules as we went along. (Read Full Article)

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23. Curation As A Content Marketing Strategy Explore Business 2 Community (Nov 13 2011) In the last several months, curation has become the biggest buzz-word in content marketing. Though bloggers have been doing it for years in one fashion or. (Read Full Article)

    Comment Mentions:   Content Marketing   Curation   Marketing Strategy

24. Trends for 2012: Social Media Intelligence Explore Business 2 Community (Nov 13 2011) Around this time of year we tend to see predictions from the cognoscenti ( those in the know) about what will be hot in the coming year. I saw one today in the Huffington Post that caught my eye because I agree with the 4 trends Beverly Macy highlighted: The rise of Social Intelligence. (Read Full Article)

    Comment Mentions:   Huffington Post   Social Media

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