2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

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    Articles from brafton.com

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    1. Major League Baseball rolls out The 140 Club to curate social media content

      Explore brafton.com (Jun 20 2012) Case Studies

      Major League Baseball has rolled out The 140 Club to curate social content from players, fans and other members of the baseball community and increase MLB fan engagement.

      “Tweets connect us in groundbreaking ways to previously inaccessible points of view,†Dinn Mann, executive vice president of content for MLB.com, said in a release.

      (Read Full Article)

    2. 82 percent of B2B businesses use content marketing

      Explore brafton.com (Oct 17 2011)

      A report from HiveFire found that 78 percent of companies are using content marketing, with most doing so to boost lead generation. (Read Full Article)

      Mentions:   HiveFire   Content Marketing

    3. Content marketing is a top SEO strategy

      Explore brafton.com (Aug 10 2011)

      A growing number of businesses are realizing the impact content marketing has on their search engine optimization strategies, with a recent MarketingSherpa survey indicating 50 percent of the polled marketers name content the most effective SEO tactic. (Read Full Article)

      Mentions:   MarketingSherpa   Content Marketing

    4. Marketing execs agree: Content marketing requires strategy and manpower

      Explore brafton.com (Jul 19 2011)

      A recent forum on the Content Marketing Institute highlights the fact that businesses expanding their content marketing efforts should consider working with partners that offer both strategies and manpower. (Read Full Article)

      Mentions:   Content Marketing   Content Marketing Institute

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