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Feed the Content Beast eBook
How to Feed the Content Beast (without getting eaten alive)Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.
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Is Your Content Helping Your Brand, Or Hurting It?
Explore Website Content Made Simple (Oct 4 2012)
Content can build your business. Content marketing is multi-faceted. Because it spans so many different platforms, it requires thought than using traditional advertising media, which are essentially all alike – words and pictures depicting some sales message.
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Mentions: Content Marketing Blog
4 Fabulous Off-Site Content Marketing Solutions
Explore Website Content Made Simple (Aug 21 2012)
Do you have an eBook, white paper, tutorial, or video that’s proven itself successful for gaining customers or generating leads? Creating off-site content that links to it can drive even more traffic to your site. A successful content marketing strategy uses a website with frequently updated content combined with social media sites, blogs, directories, and review sites.
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Mentions: Content Marketing Blog Marketing Strategy
4 Essential Content Marketing Tips For Start Ups
Explore Website Content Made Simple (Jul 27 2012)
Here's some great insight into the value content curation can add to your marketing repertoire for a smaller business.
As a start-up, you want your company to make a splash in the marketplace. You want the equivalent of a ticker tape parade, complete with an all-star marching band and giant balloon floats. (Who doesn't love giant balloon floats? And costumed characters tossing candy to spectators?) Content marketing can help you get that kind of attention from prospective customers and the media.
Here are four tips to help you do it right.
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Mentions: Content Marketing Business Blog Blog
5 Compelling Reasons To Curate And Repurpose Your Content
Explore Website Content Made Simple (Jul 6 2012)
Five reasons why you should curate, plus a new spin on repurposing content as an act of curation:
(Read Full Article)Locating and organizing all this great content is part of the curation process. Taking a piece of content such as a video and creating a slideshow or white paper out of the information within is repurposing.
Mentions: Lee Odden Content Marketing Curation
Pulizzi Says: Set Audacious Content Goals
Explore Website Content Made Simple (Jun 22 2012)
Joe Pulizzi on setting Audacious Content Goals for your content marketing programs.
(Read Full Article)As he says, buying customers’ attention is getting harder and harder these days. In this competitive online marketing environment people are demanding that you earn it—or at least politely but firmly asking.
Mentions: Joe Pulizzi Content Marketing Marketing Strategy
Top 5 Most Shareable Content Types
Explore Website Content Made Simple (Jun 18 2012)
With so much content that you can share, how do you pick what will be the most well-received by your audience? This article provides a brief overview of five types of content that work well.
(Read Full Article)Truly shareable content establishes authority and builds the social capital of a website in the form of comments, likes, shares and links. It's the substance of brand engagement
Mentions: inbound marketing Blog Marketing Strategy
Build Your Content Factory From The Ground Up
Explore Website Content Made Simple (Jun 4 2012)
A short blueprint on how to build a great "content factory":
(Read Full Article)A content factory is a series of systems and processes that help you produce content quickly and efficiently. If it sounds like an assembly line model where everyone plays a different role, you're on the right track. But if your factory is going to churn out great content, you need to build it from the ground up with a blueprint...
Content Curation Makes You a Resource
Explore Website Content Made Simple (May 25 2012)
One great thing about content curation marketing is the fact that makes your site the place to get information about your topic.
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Mentions: Content Curation Content Marketing Curation
Content Marketing Works, Yelling Doesn't
Explore Website Content Made Simple (May 18 2012)
Mentions: Content Marketing Blog
3 Content Marketing Myths
Explore Website Content Made Simple (May 14 2012)
Content marketing is not about "selling" in a direct sense, even though it is about "sales."
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Mentions: Content Marketing Blog
Content Marketers: Strategy First, Content Second
Explore Website Content Made Simple (May 11 2012)
Only 49 percent of content marketers have developed a strategy around their content, which means they're posting content with no clear reason for doing so. But a strategy is necessary if your content is going to grow your business. Not only does it create parameters around the kind of content you produce, but your content ultimately has a more direct impact on the future of your business. So stop posting content for content's sake and start developing your content strategy in three steps.
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Mentions: Content Marketing Marketing Strategy
The Content Marketing Marathon: Curation and Outsourcing Can Help
Explore Website Content Made Simple (May 9 2012)
Marketing agencies and brands face one key problem as content marketing demands grow. The amount of content to produced is growing apace. Outsourcing is one potential solution. Content curation is the other.
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Mentions: ROI inbound marketing Content Marketing
10 Content Marketing Tips
Explore Website Content Made Simple (May 7 2012)
Today's online reader (and search engines) are looking for "magnetic" content: something that's thought-provoking and that they don't see on every other Web site. So, how to you create this dynamic content? Here are few tips:1. Use first hand knowledge. Readers most often come to you to solve a problem. Tell them your personal experiences. Even negative experience counts. In fact, according to Barry Feldman on Social Media Today.com, content about mistakes are some of the best-drawing articles on the Web.2. Interviews. Interviews are by definition unique. Plus, they all, but write themselves. Talk ...
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5 Tips to Boost Your Content Strategy
Explore Website Content Made Simple (May 4 2012)
Here are 5 tips for better content marketing. Make a calendar. This is not an editorial calendar that just gives your CMO a high level view. This is a dynamic document to be used and updated on a daily basis. Create a stream of ideas. Optimize for search. Your keywords should be in line with your content strategy. Sprinkle them throughout your content but don’t go overboard. You are still writing primarily for a human audience. It must sound natural. Make certain to use at least one keyword within the first 50 words of your content, in the title ...
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Mentions: Curation Blog Lead Nurturing
Humans Versus Search Engines: SEO Efforts and Quality Content Both Matter
Explore Website Content Made Simple (Apr 27 2012)
SEO content marketing has been, and remains, one of the most effective strategies for companies wishing to get their brand out there and seen by the masses. However, well-meaning companies can easily lose their way when creating SEO content, becoming absorbed more in the clever SEO techniques that exist than in the creation of valuable content. It’s a balancing act to be sure, and one that you will have to perfect if your SEO content strategies are going to be successful. When the concept of search engine optimization was first introduced, many websites went overboard, stuffing as many keywords ...
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Mentions: Content Marketing Search Engine Optimization CMI
7 Tips for Creating a "More Popular" Blog
Explore Website Content Made Simple (Apr 23 2012)
Establishing a blog on your website is one of the fastest ways to make your product or service known. If you already have a blog and you aren’t getting the results you need, it is time to review your content and ensure it is going to attract readers, and most of all, hold their interest. Here are 7 tips to get your blog seen, read and shared.
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Mentions: Digg Business Blog Blog
Content Marketing, Curation Strategies: What Works for Media Also Works for Brands
Explore Website Content Made Simple (Apr 2 2012)
Since the entire purpose of a content marketing plan is to drive targeted traffic to your site, and then motivate that traffic to take action, it only makes sense to learn what works. Often, what works is quite similar to "what works" for any media outlet covering a subject area.
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Mentions: Content Marketing Curation
Does Your Brand Tell A Story?
Explore Website Content Made Simple (Feb 27 2012)
Businesses accustomed to the old media world of print, TV, and radio advertising might find it difficult to successfully transition to the new media marketing paradigm of “engage your audience” and not, “sell your audience.” One of the main reasons for old media marketing standbys to fail on the web is that your previously captive audience can now block or escape you. An effective approach is to tell them stories—genuine, beautiful, relatable stories. In other words, give them something that makes them want to stick around and read or watch your content as if it were a great magazine ...
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Mentions: Blog
5 Keys To A Business Blog Strategy That Gets Results
Explore Website Content Made Simple (Feb 17 2012)
Savvy business owners have known for some time that creating engaging website and blog content is crucial for attracting and converting website visitors.
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Mentions: Business Blog Blog
6 Fabulous Ways To Increase Blog Traffic
Explore Website Content Made Simple (Feb 6 2012)
So you have a blog. Whether it’s personal, business or special interest, the whole point of having a blog is to get people to read it. If the purpose of the blog content is to promote your business, you need traffic.
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Mentions: Huffington Post Blog Traffic Blog
5 Content Marketing Mistakes
Explore Website Content Made Simple (Jan 30 2012)
If the keystone of marketing today is content marketing, then having a "content strategy" makes a difference. There also are tactical issues relating not to the business objectives of a content strategy, but the "editorial focus" and "editorial execution" issues when a strategy is implemented, as well. Among the top problems are audience "mismatches," where content and audience interests are not aligned.
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Mentions: Content Marketing Marketing Strategy Thought Leadership
Coca-Cola: Content Marketing Is The Future
Explore Website Content Made Simple (Jan 18 2012)
A recent blog post by Joe Pulizzi over at the Content Marketing Institute reminds us all that content is the future of marketing, even for the big guys. Yes, Coca-Cola has come on board, with a new marketing mission statement that reflects its belief in the power of content marketing. It’s called Content 2020, and it’s an approach that takes into account the new ways that people consume and share information.
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Mentions: Joe Pulizzi Content Marketing Blog
Content Sharing: How To Get Social Without Social Media
Explore Website Content Made Simple (Jan 13 2012)
Today’s consumers demand reliable, comprehensive and sharable content. More and more businesses understand how critical it is to educate potential customers on their products and services by leveraging online content. Content sharing can be leveraged in many areas.
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Mentions: Blog
5 Ways To Make Your Blog All About Them
Explore Website Content Made Simple (Dec 16 2011)
Blogs, unlike newspapers and magazines, have a unique capability to interact with their readers. However, with such capability goes responsibility. The best blogs find ways to engage their readers while still maintaining a platform for editorial content and product sales.
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Mentions: Content Marketing Blog Content Marketing Institute
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