Articles from Website Content Made Simple

1. 5 Content Development Tips For Small Business Explore Website Content Made Simple (Nov 18 2011) Content marketing is an approach to business outreach that involves providing customers with useful information in order to generate interest in your offerings and loyalty for your brand. This differs from traditional marketing strategies, which rely on direct attempts to create a market for your products and services. (Read Full Article)

   Comment Mentions:   Content Marketing   Blog

2. How To Create A Content Marketing Plan That Gets Results Explore Website Content Made Simple (Nov 14 2011) I only remember two things from my freshman Business Management class: the girl from South Beach who sat two desks over and the "K.I.S.S." mantra. (Read Full Article)

   Comment Mentions:   Content Marketing   Blog

3. 3 Compelling Reasons To Share Valuable Content Explore Website Content Made Simple (Nov 11 2011) OK -- so your business has a social media presence. You have a Facebook page which you (or someone you designated) posts to on a regular basis. You use Twitter to announce and share interesting tidbit about your company or that you've found on the web, and you (or again, your designated social media person) engages in discussions on LinkedIn and your company's blog. (Read Full Article)

   Comment Mentions:   Blog

4. SEO Is Not Spam Explore Website Content Made Simple (Oct 31 2011) The best website in the world is of very little use if it can’t be found. This is where Search Engine Optimization (SEO) comes into play. The goal of SEO is to have your website be well represented in a search engine when a topic is searched for. (Read Full Article)

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5. How To Create Mobile-Friendly Content For Your Visitors Explore Website Content Made Simple (Oct 28 2011) As Internet speeds continue to pick up for cell phones, mobile-friendly websites are becoming more important. Terms like: 3G, 4G and mobile hot spot weren't commonly-used a couple of years ago but they are quickly becoming part of the our every day conversation. Therefore, mobile content marketing should be a big part of your business plan. (Read Full Article)

   Comment Mentions:   Content Marketing   Marketing Strategy

6. 6 Tips For A Killer Content Marketing Plan Explore Website Content Made Simple (Oct 10 2011) A content marketing plan is essential for online marketing success. Effective and educational content will provide more substance to your social media and search engine marketing efforts. It’s important for your content to be educational and informative because online consumers do not like being interrupted; they want to use the tools they have to learn more about products they are researching. Content marketing is becoming more common and its proliferation is leading to changing customer expectations. Customers expect that brands and companies will put helpful information “out there” for them to discover. The growth of content marketing is also ... (Read Full Article)

   Comment Mentions:   Content Marketing   Blog   Marketing Strategy

7. How To Create Website Content For Your 3 Types Of Visitors Explore Website Content Made Simple (Oct 7 2011) When creating website content, you must make sure it is informative content. Your content should engage your visitors and pique their interest in what you have to offer. It should be focused and interesting to all three types of online visitors to your site: Strangers: Visitors who don't know anything about you. Friends: Visitors who already like your company. Fans: Visitors who LOVE your company. Strangers To create website content that will catch the attention of strangers, you have to decide on the first thing you want them to see. These visitors are searching for answers to a particular ... (Read Full Article)

   Comment Mentions:   Blog

8. Why It's Time For Real Time Content Marketing Explore Website Content Made Simple (Sep 26 2011) Like the earth spinning around the sun, the Web never stops. Twenty-four hours a day, seven days a week, stuff keeps happening. And chances are, some amount of that stuff is happening in ways that, right now, are affecting your company and your customers and your brand. (Read Full Article)

   Comment Mentions:   America   David Meerman Scott   Content Marketing

9. 10 Powerful Tools for the Busy Content Curator Explore Website Content Made Simple (Sep 19 2011) Content curation doesn’t have to be a time-suck. Sometimes it’s difficult to build your own content, and with the proliferation of Tweets, blog posts, Facebook status updates, content curation can be an effective solution – sharing information posted by others. (Read Full Article)

   Comment Mentions:   Content Curation   Curation   Blog

10. How To Reach Your Target Market Explore Website Content Made Simple (Sep 16 2011) Your content marketing plan is finally ready. You articles have been written, proof-read, fine-tuned and the finished products are exquisite. You are ready to launch your business-to-business content marketing campaign. Excellent! (Read Full Article)

    Comment Mentions:   Content Marketing   Blog

11. Content Marketing World 2011 Takeaways Explore Website Content Made Simple (Sep 12 2011) Well, marketers—Content Marketing World 2011 is officially in the books. What did we learn? That over 600 marketing professionals from 18 countries are interested in content marketing. Check. That content marketing can turn businesses into storytelling factories. Check. That Joe Pulizzi is not afraid to wear orange sneakers. Check, most definitely. But mostly, what I learned at Content Marketing World 2011 is this: that businesses both large and small are catching on to the fact that marketing is rapidly evolving. (Read Full Article)

    Comment Mentions:   David Meerman Scott   Joe Pulizzi   Content Marketing

12. How To Optimize Your Mobile Marketing Content Explore Website Content Made Simple (Aug 29 2011) When I read a book (I read the kind with paper pages), I curl up in a comfortable chair and spend hours lost between the covers. When I am reading blogs or articles on the Internet, I want the information quickly and concisely – or with one click of my mouse I am on to something else. (Read Full Article)

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13. Connecting Writers And Content Buyers Explore Website Content Made Simple (Aug 25 2011) It’s no secret that our Zerys Content Marketplace is an awesome way for businesses, agencies and their clients to get the right content at the right price. But why? What’s so great about the marketplace concept? (Read Full Article)

    Comment Mentions:   Content Marketing   Blog

14. Why Does HubSpot Love Zerys? Explore Website Content Made Simple (Aug 24 2011) It’s no secret that our Zerys Content Marketplace is an awesome way for businesses, agencies and their clients to get the right content at the right price. But why? What’s so great about it? (Read Full Article)

    Comment Mentions:   Content Marketing   Blog

15. 5 Essential Tips For Local Search Marketing Explore Website Content Made Simple (Aug 22 2011) You know how Yellow Pages drops off its phone book on the front steps of homeowners? One of my neighbors has literally had a Yellow Pages phone book sitting on his front step for months. Like him, many people simply do not search for businesses in the phone book anymore. (Read Full Article)

    Comment Mentions:   Blog   Marketing Strategy

16. Creative Writing Brings Your Content To Life Explore Website Content Made Simple (Aug 19 2011) Does creative writing play a role in content development? Recently, a colleague asked me to define my writing style. I instantly responded "my writing style depends on the need of the client". That doesn't mean that I don't have my own distinct style. I definitely have a distinct style that I use when writing for "fun". Carrying that style over into my content development brings my content to life. (Read Full Article)

    Comment Mentions:   Starbucks   Brian Solis

17. 5 Ways To Make Your Content More Sharable Explore Website Content Made Simple (Aug 8 2011) If you have great website, blog, Facebook fan page, and Twitter account, you’re off to a fantastic start. But what is the secret formula for maximizing content sharing among your readers or followers? (Read Full Article)

    Comment Mentions:   Creative Commons   Blog

18. Does Your Marketing Content Tell a Story? Explore Website Content Made Simple (Aug 5 2011) When we were little, we would eagerly curl up with our parents as they read to us: Goodnight Moon, Dr. Seuss books. We would be drawn in to the antics of the Cat in the Hat or say goodnight to all our friends. It was the beginning of our appreciation of stories, an appreciation that most people hold today. It’s why case studies work so well as a marketing tool – people like stories. Stories are for more than case studies – they should span across your entire marketing content strategy. They don’t have to be complex, but they do ... (Read Full Article)

    Comment Mentions:   Content Marketing   Blog   B2B marketing

19. Content Marketing: Better Than Advertising? Explore Website Content Made Simple (Aug 1 2011) It’s a question that has been kicking around marketing circles for the past couple of years, with increasing intensity: Is content marketing the new advertising? Does content marketing work better, more effectively, than advertising? (Read Full Article)

    Comment Mentions:   Content Marketing   Blog   B2B marketing

20. The 5-Step Content Plan For Blog Writing Explore Website Content Made Simple (Jul 29 2011) Blogging is easy, right? All you have to do is write a few posts, and you’ll increase your visibility and sales, or so it seems. But jumping into blog writing without a content plan is like going on a cross-country road trip without a map. Inevitably, you’ll get off the interstate and find yourself lost in a sketchy part of Little Rock, Ark. (not like that ever happened to me in 1999…). (Read Full Article)

    Comment Mentions:   Business Blog   Blog

21. 10 Tips For Effective Content Curation Explore Website Content Made Simple (Jul 27 2011) Content curation - finding the most relevant, useful, and informative pieces of content curationcontent on the Web and sharing them with your readers - is one of the major themes in content marketing these days. (Read Full Article)

    Comment Mentions:   Huffington Post   Alltop   Content Curation

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