Talking about yourself too much generally does not create high engagement. Brands and companies also, should not be too over-promotional when doing content marketing, and curating content.

The business purpose is to create an audience first, then prospects as a follow on. You want, as a content curator, to create the equivalent of a hit TV show, not an effective commercial, though there is a clear business reason to create effective commercials.

But commercials only work when there is an audience first.

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Talking about yourself too much is, even when you're an international well-known celebrity, almost always annoying. It's not a good idea to go on and on about. (Read Full Article)