Articles from Digiday

1. Curation and "Creation" in Business Context Explore Digiday (Mar 19 2012) At South by Southwest, The New York Times’ David Carr argued that much curation is essentially theft of creator efforts. Those of you familiar with some other ecosystems will see the pattern here. Movie theaters cannot be owned by studios, for example, in part to prevent an old vertical monopoly deemed unhealthy. But think of curators partly as distributors of original content. Though theatrical distribution does not create as much revenue as other downstream licensing (DVD sales, for example), theatrical exhibition is how "buzz" gets created to create bigger downstream channels. You might argue content curation, aside from its other ... (Read Full Article)

   Comment Mentions:   New York Times   Curation

2. Debate about Curation and Creation Misses the Point Explore Digiday (Mar 13 2012) Recent debates about "curation ethics," though possibly useful in some respects, essentially misses the point. One blogger's "curation" is another writer's "theft," some might note, but reblogging, sharing, pinning, repining, highlighting, aggregating, retweeting and other forms of curation are simply part of the media landscape. One might as well argue about whether tires or brakes are more important to the operation of a car. (Read Full Article)

   Comment Mentions:   Huffington Post   New York   Content Curation

3. How Relevant is Mobile Content for B2B Content Marketers? Explore Digiday (Mar 9 2012) There is little question that mobile content and location-based offers are effective for business-to-consumer brands. What isn't yet so clear is whether mobile content has equal relevance for business-to-business content marketing. One indicator is the percentage of visitors a B2B site gets from mobile devices. Check yours. You might find the percentage of such traffic is quite low. For a B2B content marketer, that likely reinforces the notion that people are using B2B content in a different way than B2C content. They are working, so look for work content at work, which means a PC is the device being ... (Read Full Article)

   Comment

4. Brands Want Content Curator Jobs Explore Digiday (Jan 27 2012) Digital media has emboldened many brands to consider themselves publishers. After all, American Express has credibility on financial matters and Coke has a network 36 million Facebook fans. Who needs publishers to serve as intermediaries? (Read Full Article)

   Comment Mentions:   IBM   American Express   Curation

1-4 of 4