Articles from Social Media Strategy

1. One Way of Quantifying Content Curation Return on Investment Explore Social Media Strategy (Mar 25 2012) Many would argue it is difficult to quantify the return on investment from content curation, in its many forms. Here, among other themes, is one way to attempt to quantify return from one form of content curation, namely "tweeting." Note the conundrum: all content marketing activities have to relate to business objectives. But it is tough to measure the impact of this one form of content curation marketing to an identified business objective. (Read Full Article)

   Comment Mentions:   Marketing Strategy

2. New Research Finds the Curation vs Creation Sweet Spot Explore Social Media Strategy (Sep 9 2011) Based on our research of 15000 tweets - 30% of the companies in our sample are curation-focused: 75% or more of their posts link to third-party websites. 13% of companies are creation-focused: most of their posts link to their own websites. (Read Full Article)

   Comment Mentions:   Social Media   Content Curation   Curation

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