Articles from Social Media Today

1. David Meerman Scott is mistaken about content curation Explore Social Media Today (Sep 17 2012) David Meerman Scott gives an honest opinion content curation saying: Yes, there is value in pointing to others work. But that is the point – it is other people's work, not your own. But he simplifies curation to the simple act of linking to other's content which is incorrect.  Content curation also involves organizing, and most important annotating and adding your perspective to that content along the way.  Lastly, David is wrong about curation being a poor substitute for curated content. A good curator knows that curation is not a substitute for original content but a supplement. (Read Full Article)

   Comment Mentions:   Content Curation   Curation

2. Webinar Replay: How Can Content Curation Support Crisis Communications? Explore Social Media Today (Sep 5 2012) Webinar featuring 3 panelists, Shel Holtz is principal of Holtz Communication + Technology, Roy Morejon is President of Command Partners, and Suzie McCarthy, a PHD student, dicussing how content curation can be helpful to manage a crisis. But a crisis can emerge from many sources - a poor choice of publicized actions, lapses in customer service, or bad choices in wording in online public forums. By managing the information that is associated with your company and its actions, the amount of fuel available to the fire of any crisis situation can be minimized. (Read Full Article)

   Comment Mentions:   At&T   Dell   Content Curation

3. Content Curation Sneaks Up on Marketers Explore Social Media Today (Jun 30 2012) Tips & Best Practices Ardath Albee gives a few tips on how to curate within Twitter in a framework of Curation with commentary, Inspired Curation and Directed Curation: Curation can be integrated sharing. For example, when I quote statistics or opinions from analyst reports in a blog post, I'm curating that information. But I'm wrapping it with my own thoughts and ideas to perhaps apply a different take or perspective. I'm adding something I hope is valuable to the original source information. (Read Full Article)

   Comment Mentions:   Content Curation   Curation   Blog

4. "Curation is Everyone's Game Now," in B2B Marketing Explore Social Media Today (Apr 25 2012) Curation is everyone’s game now. Whether it’s the company that wants to emulate IBM’s Smarter Planet or the mid-size company that is using something like Curata, companies who sell business-to-business and depend on something more than a tweet to make their case and build thought leadership, are gravitating either to having their PR firm or their marketing departments curate online content that is relevant to their cause. (Read Full Article)

   Comment Mentions:   IBM   Curation   B2B marketing

5. 3 Rules for Driving Thought Leadership with Content Curation Explore Social Media Today (Mar 27 2012) At the most-basic level, content curation works because all sites rely on either "transactions" or "fresh content" or "encyclopedic results" to drive high traffic and engagement. Content curation will help with the latter two drivers. Content curation is a good way to refresh a site with fresh content on a regular basis. Conducted over a long enough time frame, the content repository also becomes more encyclopedic. (Read Full Article)

   Comment Mentions:   Content Curation   Curation   Thought Leadership

6. 3 Rules for Driving Thought Leadership with Content Curation Explore Social Media Today (Mar 27 2012) Thought leadership is a traditional reason for engaging in content marketing. Content curation is an increasingly-important way of creating and sustaining a content marketing program. the process of finding, collecting, and presenting engaging digital content on a particular subject. Most of the advice you will hear about "how" to create a successful thought leadership program, especially when using content curation, stresses the quality of the content. That is good advice. (Read Full Article)

   Comment Mentions:   Content Curation   Curation   Thought Leadership

7. Content Marketing is Exploding at SXSW Explore Social Media Today (Mar 12 2012) My overwhelming impression of the most important trend at SXSW is the unassailable arrival of content marketing. It’s been building for the past year, but the the stuff that used to belong to PR and to the communications department has been hijacked by marketing. Put more diplomatically, there is both a new urgency on marketing’s side to develop a story, as opposed to an ad, and an even greater tendency for PR to follow marketing’s lead. (Read Full Article)

   Comment Mentions:   Verne Global   Pawan Deshpande   Content Marketing

8. Content Curation Vs Content Aggregation: The Basics Explore Social Media Today (Feb 21 2012) Curation 101 Social Media Today with a short post on the definition of aggregation vs. Curation: You might be wondering what content curation and content aggregation actually are. In today’s post, we’re going to explain how you can use these two powerful marketing tactics to improve your social media campaign. Best of all, once you know how to do them, they’ll add lots of great content to your pages. (Read Full Article)

   Comment Mentions:   Content Curation   Curation

9. Start Thinking Strategically For Content Curation Explore Social Media Today (Feb 20 2012) According to the content curation firm HiveFire, some of the greatest challenges facing content marketers in the United States are creating original content (73.6%) and finding high-quality content (43.0%). In an online world of tweets, retweets, blogs and links to other blogs, it is becoming difficult to provide content that your organization can call its own to reach marketing and business objectives. With all of the applications that can be used to automatically gather and share content on (Read Full Article)

   Comment Mentions:   HiveFire   Content Curation   Curation

10. Pinterest: A Tool to Curate Relevant Visual Content Explore Social Media Today (Jan 11 2012) I am visual learner and I've been a content curator for years. I was drawn to Pinterest because the functionality is exactly how I've been using my flickr account for years, but makes it easier to share images you've found. (Read Full Article)

    Comment

11. The Next Big Thing? Social Lead Curation Explore Social Media Today (Nov 21 2011) Industry & Business News Tammy Kahn Fennell reports on a new tool MarketMeSuite that let's you curate social media channels: MarketMeSuite Version 4 takes a different approach to Social Media Management, Monitoring, and Marketing. It feeds everything through what we are dubbing the "Social Inbox" so that you can filter, manage, engage, store -- in a word "Curate" your social world. (Read Full Article)

    Comment Mentions:   Curation   Social Curation   Storify

12. Why No Social Love? Your Social Curation Is Too Obvious! Explore Social Media Today (Nov 21 2011) The quickest way to get thrown on a big pile of irrelevancy is to be a "me too" social drone. This is when a lot of what you share contains too much of the trendy stuff that a lot of others have already shared. (Read Full Article)

    Comment Mentions:   Robert Scoble   Guy Kawasaki   Curation

13. Everyone's a Curator Now... Explore Social Media Today (Oct 9 2011) We’ve talked for years about citizen journalism and self-publishing, but more important than the channels of distribution are the ways in which content and context are discoved via search engines and social recommendations, and the fact that theoretically this leads to any piece of content available online being indexable, findable and potentially popular. (Read Full Article)

    Comment

14. Content Strategy Comes of Age: Five Lessons from Confab | Social Media Today Explore Social Media Today (May 23 2011) Opening keynote by Sean Tubridy Content strategy is a relatively new name for an old line of work. But in the era of “the internet has changed everything,” a content strategist is someone tasked with making sense of the wealth of content floating about in the ether. (Read Full Article)

    Comment Mentions:   Minneapolis   Kristina Halvorson

15. 4 Powerful Ways to Use Engaging Content to Build Business ... Explore Social Media Today (May 2 2011) Building Relationships With Content Marketing. ... Content curation – Sometimes, you need to take a break from building so much original content. It's hard and many businesses understand this. This is where content curation comes in. Think of it like this: content curators are like museum curators; they gather only ...Social Media Today - http://socialmediatoday.com/ (Read Full Article)

    Comment Mentions:   Content Curation   Content Marketing   Curation

16. Employees as content curators | Social Media Today Explore Social Media Today (Mar 2 2011) It is, in fact, a content curation tool. You set up a story on any theme you like, then find just about any kind of content available on the Net and move it into a timeline over which you have complete control. .... Thanks Luis. I agree. It seems basic marketing skills seem to have been... March 2, 2011 by PamMoore ...Social Media Today - http://socialmediatoday.com/ (Read Full Article)

    Comment Mentions:   Content Curation   Curation

17. The Creative Plateau and Content Curation | Social Media Today Explore Social Media Today (Oct 11 2010) Content curation is the human act of filtering online content. Much like a museum curator, an online curator unearths things that he or she thinks would be interesting or valuable to a larger audience and shares them. (Read Full Article)

    Comment Mentions:   Content Curation   Curation

18. Social Media Today | 5 Twitter Management Tools You Can't Live Without Explore Social Media Today (Feb 26 2010) Without a doubt, one of the most popular shiny new objects of many social media marketing programs is Twitter. There are Twitter books, Twitter conferences, Twitter blogs and numerous articles devoted to Twitter marketing. Unfortunately, there’s not enough time left over after reading all the promises of marketing nirvana from using Twitter to actually implement recommendations. (Read Full Article)

    Comment

1-18 of 18