Interviews with leading content curators.

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It stil isn't so clear how business-to-business marketers might be able to use the new "board" style rather than "stream" style social networks such as Pinterest. Pinterest is ideally suited to products. Business to consumer marketing is more about products; business to business marketing is more weighted to context, relationships, ecosystems and other parts of the buying decision other than the actual product.

What Pinterest does indicate is that content curation will be more important in 2012.

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We sometimes spend too much time on interesting but "not-useful debates about the difference between journalism and marketing as those concepts apply to content marketing. It's a bit like arguing about whether Twitter is "writing" or "speech."

The latest rage is whether "curation" actually is "content curation." Business to business marketers generally have no time for such discussions, which are important for business reasons for consultants and academics.

Likewise, some might argue that judgment or annotation is what separates "aggregation" from "curation." Some of us would argue even that misses the point.

"Adding value" is the key to curation ...

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