2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

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    Articles from Futurelab

    futurelab.net

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    1. "Why" to Use Content Curation Not Such a Big Question These Days; "How" is the Bigger Issue

      Explore Futurelab (Apr 23 2012)

      Content marketing has become a critical component of B2B marketing, but can you identify the most popular types of content, why they are used, and which content is working best?

      (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    2. All Content is Not Created Equal

      Explore Futurelab (Apr 23 2012)

      Content curation, like content creation, requires lots of focus, says Joe Pulizzi, Content Marketing Institute founder. "First of all you have to focus on it like it’s part of your core business and core market," he says. Think about how websites are created: design comes first. Only then do practitioners really think about how to source content that’s going to drive people to the site. "It’s always the last thing," he says. Nor, often, is there enough thinking about how to measure content marketing results. The C-Levels want to know three things: is it driving sales, is ...

      (Read Full Article)

      Mentions:   Joe Pulizzi   Content Curation   Content Marketing

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