If you actively use social media, you likely already have participated in content curation. Any time you share a link to content you have not created, you are a content curator. You are providing a filter, directing your readers to a specific target in a sea of information clutter. You also are providing context—that is, the understanding of why the link may be meaningful to your audience at that particular point in time, especially if you add a few words of explanation. Content curation marketing essentially makes the process a structured activity.

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