Michael Brenner of SAP predicts that branded content hub will be the future of online branded marketing versus static content.  Such hubs are often filled with curated subject matter content:

In 2013, many more brands will seek to become publishers. The smart ones will create branded hubs of content centered around customer content. The rest will see the trend and create content factories of promotional branded content that simply prolongs the slow agonizing death of the static, traditional, corporate website.

Just hearing the words “content strategy” can scare business owners. The thought of stepping away from the core business and becoming your own media company is often daunting, which is why it’s helpful to have a simple framework for addressing your content strategy.

YouTube has a big problem. It simply has too much video. Until 2011, YouTube was a massive stew of how-to videos, squirrels on skateboards, and some wildly popular but relatively underground self-made video entrepreneurs.

Forbes article on how startups are evolving to in the age of curation to find business models:

Yes, curated, contextualized content is replicating a colossal brain of digital data, and it’s getting smarter all the time.  Learning from itself, these systems will only continue to improve in their inferences and computing power.

Forbes covrs content curation and provides an overview of 5 tools to use for help you with your curation efforts:

...when you develop a content curation plan for your business, prioritize the human element of your efforts and make sure you’re always adding value. Here are five ways to curate content as part of your content marketing strategy

Curata's Pawan Deshpande covers 4 reasons why Content Curation has gone mainstream:

With the help of Pinterest and other consumer-oriented companies, content curation – the process of finding, organizing and sharing online content – has gone mainstream. More and more people are looking to content curation to help them navigate today’s chaotic online world. But it’s not only consumers that are benefitting.

Mobile companies born since 2010 see the smartphone as the primary (and oftentimes exclusive) platform for their application, and don’t even think of launching via a web site. So how might content curation change as the media formats change?

In the past, internal messaging and communications within large enterprises tended to be pushed from from the C suite to the cubes and the employees. Missions are proclaimed. Messages are delivered. Employees and partners are fed the party line. Today, there is more emphasis on collaboration, and that requires bottoms-up and side-to-side communications. IBM sees content curation as a way to promote that internal collaboration, not simply as a tool to build thought leadership, boost traffic, generate leads or answer questions from potential customers.

The battle for top billing on the search results page is fierce, and sites with fresh, relevant content are the ones that come out on top, argues Hivefire CEO Pawan Deshpande. The reason is that content creation and content curation offer advantages for SEO.

Forbes seems to be proud of its AdVoice program. Content marketers immediately will see the relevance of a program that allows brands to publish content easily and prominently.

Scott Goodson is the founder of StrawberryFrog. His first book, Uprising exploring Movement Marketing has been published by McGraw Hill. There's a new movement underway. If you haven’t come across Pinterest yet, you soon will do. It’s a new virtual pinboard site that everyone’s talking about.

Forbes covers how context, not content, is the future of content management

Web content management is at the most significant inflection point in its 15-year history. It’s now all about the context.By 2013, Gartner contends, 40% of large companies will have context-aware computing projects on the way. Context is driving content and intelligent customer interactions, delivering Web experiences that will engage site visitors and deliver better business results.