Articles from | The Tipping Point - Tippingpoint Labs

1. Tipping Point Labs: Our Content Methodology if you have the resources to build a newsroom.

   Explore Article | The Tipping Point - Tippingpoint Labs (May 7 2010) Marketing

   In order to create meaningful content in an ongoing fashion, Tippingpoint Labs bases its model on the newspaper publishing industry. Because newspapers are designed to pump out massive amounts of great content every day, we’ve examined how they do it and encourage clients to replicate the process. The resulting methodology includes building an Internal Newsroom of staff who produce content and curate external contributors, and to creating an Editorial Calendar every month. Get to work B2B journalists! (Read Full Article)
   

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2. The Pitfalls of Traditional Content Syndication Online: #curate

   Explore Article | The Tipping Point - Tippingpoint Labs (Mar 2 2010) Marketing , Social Media

   Marta Kagan, created a wonderful presentation that helps educate potential clients and partners about the virtues of social media. She distributed her presentation via SlideShare and to date it's been re-contextualized and viewed more than ... All of these content curation sites allow you to curate content you find valuable and invite your distribution partners to syndicate your feed on their site. This is valuable content curation that allows you to appropriately give. (Read Full Article)
   

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