Articles from Quirk Blog

1. Branded Content Creation Resources You Should Read Explore Quirk Blog (May 2 2012) Content marketing doesn’t only include the creation of excellent content; it also includes curating resources that are valuable to your audience. We’ve started putting together regular posts that collate all the links sent around inside our office – you can learn from what we are learning from, and our experts are here to be your filter. Great value lies in providing relief from the incredible amount of information out there. You can read the first one we published here. On that note, I’ve collected a few posts that discuss content marketing from different perspectives. This is not only ... (Read Full Article)

   Comment Mentions:   NBC   Content Marketing

2. Curate, Commission or Create? Explore Quirk Blog (May 2 2012) From the outset, it's important that businesses decide what role they want the brand to play in the creation and delivery of content. Based on various factors – the structure and capability of the organisation, budget, time, objectives, audience, the nature of the content – brands need to decide whether they want to be content creators, commissioners or curators of entertaining and engaging content for their audience. (Read Full Article)

   Comment Mentions:   ROI

3. Relevance us Key fir Content Discovery Explore Quirk Blog (May 2 2012) Every brand that shares or curates content – and these days, that should be every brand – struggles with the problem of discoverability. What criteria are used to filter content to the top? How do the algorithms measure relevance? These days, we're relying on recommendations, search results, curated newsfeeds and "popular/trending" outputs that are determined by algorithms. The better we understand these, the better we can tailor our content strategy to work with, rather than against, these algorithms. Soon, these filters and algorithms will become so powerful and so relied on that mediocre content will just not find the audience ... (Read Full Article)

   Comment Mentions:   Amazon

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