Articles from B2B Inbound Online

1. Content Curation and Its Positive Impacts on Business-to-Business Social Media Marketing Explore B2B Inbound Online (Jul 1 2012) Curation 101 Jennifer Hanford writes an introductory article about what is content curation and it's impact on the B2B marketing process: Providing compelling content with information about solutions or even products can become a challenge for many B2B marketers.  This is where content curation can be a very useful tool for B2B social media marketing.  A key factor to successfully curating content is to remember that people prefer to have alternatives, and they do not like to feel pressured by sales pitches.  (Read Full Article)

   Comment Mentions:   ROI   Social Media Marketing   Content Curation

2. Content Curation Does Not Drive Traffic to Competitors! Explore B2B Inbound Online (May 7 2012) The first step of content curation is to determine what B2B content to share and why. A common concern among all social media marketers, not just those in B2B marketing, is that sharing others’ information will drive its readers and that traffic to the competitors’ websites, rather than to their own. This does not seem to be an issue though. In fact, the businesses that are successfully curating content and sharing it are being seen as the thought leaders within the industry. This ultimately seems like an even more positive impact for the business and could provide even more website ... (Read Full Article)

   Comment Mentions:   ROI   Social Media Marketing   Content Curation

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