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    Articles from Marketing Trenches

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    1. What is a Core Messaging Document and Why Do You Need It?

      Explore Marketing Trenches (May 16 2012)

      A core messaging document should guide everything you do from a marketing perspective, and serve as the platform for all of your messaging.

      (Read Full Article)

      Mentions:   CMO   Marketing Strategy

    2. Why Your Messaging Guide is More Important Than Ever

      Explore Marketing Trenches (May 16 2012)

      Your "messaging guide" should drive your content marketing, whether it’s website copy, blog posts, eBooks, white papers, webinars, videos and a host of other formats.

      (Read Full Article)

      Mentions:   PowerPoint   Content Marketing   Blog

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