Articles from Contently

1. Rethinking the Curator's Code: The Hidden Dangers of Elevating Content Sharing Explore Contently (Jun 20 2012) Industry & Business News Let’s start with two truths: 1) Brands are becoming publishers. 2) The way brands balance merely “curating” existing content with producing quality original work will have a huge impact on the publishing world, and journalism as a whole. (Read Full Article)

   Comment Mentions:   New York Times   New York   Pandora

2. Northside Festival Focuses on Content Curation to Gain Customers Explore Contently (Jun 20 2012) Case Studies The fourth annual Northside Festival featured a series of entrepreneurship panels about digital technology, startups, entrepreneurship, content, and the changing media landscape. Thursday’s panel “How to Build a Business Your Customers Rely On” discussed how content curation can serve as a business model with speakers from Fab, SheFinds, and Songza. (Read Full Article)

   Comment Mentions:   Content Curation   Curation

3. Robots vs Humans: The Future of Content Curation Explore Contently (Jun 19 2012) Industry & Business News The importance of being a concious curator - the human element in the curation process is the only way to be successful. Consumers and brands are both becoming content curators. The big question is who will win the content curation war: robots or humans? Consumers are humans (one assumes) who curate based on their taste and follow peers and influencers with similar tastes to curate from. Brands are not humans, though consumers hear from them every day through social and have a crafted personality. And for many brands, the robots are the curators. (Read Full Article)

   Comment Mentions:   Mashable   Content Curation   Curation

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