Infographic illustrating how and what to share on social chanells. Ethical curation is also as important as knowing what the rights are for sharing on social platforms.

As more and more marketers and others curate content in their content marketing efforts, they need to be aware of the legalities of using content that isn't theirs.

Pawan Deshpande's blog post outlining 5 rules for Ethical Curation should also be considered while curating.

A recent MarketingProfs article based on an IDG report provides a framework for what types of content play a strong role at each stage in the buying cycle.  Not surprisingly, curated content that provide a general overview, along with news content plays a strong role as buyers decide to move forward or not early in the buying process:

Early in the purchase process, when determining business need and technical requirements, ITDMs rank content such as feature articles, technology news stories, how-to articles, and whitepapers as most important.

Here ITDMs stands for information technology decision-makers.  While this article pertains to IT buyers, there's no reason why the role of top of the funnel curated content does not also play a identical role for other industries and buyers.

MarketingProfs covers Curata's recent B2B Marketing trends survey with insights into content marketing and curation:

Not surprisingly, 82% of B2B marketers rank driving sales and leads as their top marketing goal, followed by establishing thought leadership (42%), boosting brand awareness (40%), and increasing Web traffic (32%).

Some 95 percent of surveyed marketers say they have curated content in the past six months. Among marketers surveyed, roughly one in three (32 percent) curate content daily, three in ten (31 percent) do so weekly, and one in five (21 percent) curate content on a monthly basis. Social mechanisms are a top, though not only, channel for sharing that content.