Articles from Writing For Digital

Content curators are like wiki editors who build relevant pages using recognized subject matter experts from all over the blogosphere as their sources. Done well, these pages can be highly relevant experiences, as we see from Wikipedia. Wikipedia owns top position on Google for millions of keywords for a reason. That reason is relevance. I’m not saying all pages should look and feel like Wikipedia. But the basic content strategy for aggregation should follow the Wikipedia model. What does this mean for content curators? It means you still have to build pages around your curated feeds–pages that do the following ... (Read Full Article)

Steve Rosenbaum of the Huffington Post has already done the most comprehensive yet concise recap. All I want to do is focus on the most important single insight from Austin: Social media marketing is moving beyond dumb feeds to intelligent content curation. In so doing, content strategy becomes the heart of social media marketing strategy. (Read Full Article)

With some 4 million marketing pages on ibm.com, URL strings can get L-O-N-G. Even if you put the the keywords in your URL, if it is eight levels down the directory tree from the root, Google will not give you credit for having the keywords in ... Hopefully I can help influence them to contribute to these conversations and can curate the conversations to help the audience understand their relevance. That is the vision. We are building these spaces now in the form of the ... (Read Full Article)