1. Articles mentioning both American Express and Content Marketing

    1-7 of 7

    1. How Content Curation Can Improve Your Search Rankings

      Explore quicksprout.com (Oct 1 2012) Industry & Business News

      How Content Curation Can Improve Your Search Rankings ...…just hire a bunch of writers and start publishing. That was the content marketing strategy that Mint.com and American Express used to drive traffic to their site. As you can imagine the competition is tough. And creatin... (Read Full Article)

      Mentions:   American Express   Content Curation   Content Marketing

    2. 4 Reasons Why Content Curation Has Gone Mainstream

      Explore Forbes.com (Jun 4 2012) Industry Trends

      4 Reasons Why Content Curation Has Gone Mainstream ...f respondents we surveyed cited boosting SEO as one of their main content curation objectives. Companies like American Express and Whole Foods are pioneering the role brands now have in providing honest, unbiased content... (Read Full Article)

      Mentions:   American Express   Content Curation   Content Marketing

    3. Content Curation is Among 2012's Top 10 Emerging Marketing Trends

      Explore prweb.com (Apr 10 2012)

      Content Curation is Among 2012's Top 10 Emerging Marketing Trends ...dia excluding blogs, 58 percent used case studies, and 63 percent used e-newsletters, according to a study by Content Marketing Institute and Marketing Profs. 2012 will see branded content move into podcasts, mobile, and... (Read Full Article)

      Mentions:   American Express   Content Curation   Content Marketing

    4. Complex Sales Processes Drive Need for Content Marketing, Content Curation

      Explore Curation Insights (Apr 2 2012)

      ...buyers determine which features are critical, which benefits are important and what risks must be considered. Content marketing also can help potential buyers “self select†themselves. Any supplier knows that some accoun... (Read Full Article)

      Mentions:   SAP   American Express   Content Curation

    5. Upcoming Webinar Featuring Pawan Deshpande and Burt Herman

      Explore Curation Insights (Sep 21 2011)

      Upcoming Webinar Featuring Pawan Deshpande and Burt Herman ...rketing. Pawan has spoken at leading events including SXSW, the Online Media Summit, Social Media Breakfast, Content Marketing World and several American Marketing Association webinars, and was recently named to Boston ... (Read Full Article)

      Mentions:   Time Magazine   Massachusetts Institute of Technology   American Marketing Association

    6. Junta42 Content Marketing blog: Are Brands Ready to Be Media ...

      Explore Junta42 Content Marketing blog (Nov 18 2010)

      Junta42 Content Marketing blog: Are Brands Ready to Be Media ... ...rican Express and others have been working to replicate the content creation models of companies ... Junta42 Content Marketing blog The Content Marketing Revolution * How Junta42 Works * Find a Vendor * Blog * Community... (Read Full Article)

      Mentions:   American Express   Penton Media   Content Marketing

    7. @Junta42 Content Marketing blog: 4 Content Curation Ideas to Implement Now

      Explore Junta42 Content Marketing blog (Sep 22 2010)

      @Junta42 Content Marketing blog: 4 Content Curation Ideas to Implement Now ...u stuck on how exactly to do this? If so, here are some ideas to chew on. Junta42 Content Marketing blog The Content Marketing Revolution * How Junta42 Works * Find a Vendor * Blog * Community * About Us * Top 42 Blogs ... (Read Full Article)

      Mentions:   American Express   Paul Gillin   Content Curation

    8. 1-7 of 7