1. Articles mentioning both B2B marketing and Content Marketing

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    1. 10 Tweetable Facts from 2nd Annual B2B Marketing Trends 2012 Report

      Explore Content Curation Marketing Blog (Nov 14 2012) Industry & Business News

      10 Tweetable Facts from 2nd Annual B2B Marketing Trends 2012 Report ...pped to share the knowledge! The results are in from Curata's 2nd Annual B2B Marketing Trends 2012 Report and content marketing is on the rise! We surveyed more than 450 marketing professionals to better understand the ... (Read Full Article)

      Mentions:   Content Marketing   B2B marketing   Curata

    2. B2B Search Engine Optimization: Overpower Your Flourishing Competitors

      Explore dazeinfo.com (Oct 29 2012)

      ...ou in dealing with Web traffic reports and to evaluate the digital marketing channels. In Average there are 8 Content Marketing Tactics to achieve your Goals in B2B like Social Media, Blogs, Articles, Micro Sites, White ... (Read Full Article)

      Mentions:   Social Media   Content Curation   Content Marketing

    3. B2B Marketing Trends 2012 Survey - Fill it out and be entered to win an IPad!

      Explore Curation Insights (Sep 28 2012)

      B2B Marketing Trends 2012 Survey - Fill it out and be entered to win an IPad! ...2nd Annual 2012 B2B Marketing Trends Survey. The survey should take you approximatly 5-7 minutes to complete. Content Marketing strategy is a growing focus for most successful businesses. Help us find out the habits of m... (Read Full Article)

      Mentions:   Content Marketing   B2B marketing

    4. Content Curation and Its Positive Impacts on Business-to-Business Social Media Marketing

      Explore B2B Inbound Online (Jul 1 2012) Curation 101

      Content Curation and Its Positive Impacts on Business-to-Business Social Media Marketing ...rmine what B2B content to share and why. A common concern among all social media marketers, not just those in B2B marketing, is that sharing others’ information will drive its readers and that traffic to the competitors’... (Read Full Article)

      Mentions:   ROI   Social Media Marketing   Content Curation

    5. Content Curation Does Not Drive Traffic to Competitors!

      Explore B2B Inbound Online (May 7 2012)

      ...ts Positive Impacts on Business-to-Business Social Media Marketing 38 minutes ago 0 Posted in: B2B Marketing, Content Marketing, Social Media At the beginning of 2012 I began to notice the phrase, “content curation.” I l... (Read Full Article)

      Mentions:   ROI   Social Media Marketing   Content Curation

    6. Should Content Curation Use Personae and Customize for Verticals? If so, How Much?

      Explore Curation Insights (May 2 2012)

      ...ntent vehicles for some key business verticals. That is the approach Oracle takes, for example. But not every B2B marketing department will have the resources to do that. With the exception of content that is “highly tec... (Read Full Article)

      Mentions:   SAP   Oracle   Content Curation

    7. "Why" to Use Content Curation Not Such a Big Question These Days; "How" is the Bigger Issue

      Explore Futurelab (Apr 23 2012)

      ...Content marketing has become a critical component of B2B marketing, but can you identify the most popular types of content, why they are used, and which content is working best? ... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    8. 10 Rules of Lead Generation

      Explore LEADership by Louis Foong (Apr 19 2012)

      10 Rules of Lead Generation ... best suited for B2C, some have worked in the B2B space; know that there is a difference and engage in proven B2B marketing activities. These are just my top 10 “rules”. Would love to hear what has worked for your B2B or... (Read Full Article)

      Mentions:   CRM   Content Curation   Content Marketing

    9. B2B Content Curation Habits and Activity

      Explore CommPRO.Biz (Apr 11 2012)

      ... content curation – the process of finding, organizing, and sharing online content – as part of their overall content marketing strategy. (Click through to this recent post titled “Content May Be King” for more content c... (Read Full Article)

      Mentions:   Pawan Deshpande   HiveFire   Content Curation

    10. Technology Will Be Applied to Content Curation in 2012

      Explore Curation Insights (Mar 6 2012)

      ...nd analytics and content marketing will be big trends in 2012. You might argue that analytics, automation and content marketing are related. Every major investment in marketing has to be justified in terms of sales, at t... (Read Full Article)

      Mentions:   Forrester Research   Content Curation   Content Marketing

    11. Content Curation the Top B2B Marketing Tool?

      Explore Toronto Internet Sales and Marketing (Feb 17 2012)

      ... Companies fro Many companies are starting to realize that content marketing is the future of B2B marketing. Content marketing is changing the way B2B marketers work. In fact, content marketing is now the most used mar... (Read Full Article)

      Mentions:   URL   Content Curation   Content Marketing

    12. Content Marketing is King: Are You in the 82?

      Explore Exec Digital (Feb 10 2012)

      ...Release/ -- Traditional B2B marketing is now being replaced by a more preferred tool for today's marketers: Content Marketing. 82% of B2B marketers are now using content marketing as a strategy in their marketing progr... (Read Full Article)

      Mentions:   HiveFire   Content Marketing   B2B marketing

    13. Are You a Content Curator? 5 Great Tools for Content Curation and Sharing

      Explore Business 2 Community (Feb 2 2012)

      Are You a Content Curator? 5 Great Tools for Content Curation and Sharing ...ng machine. If you read our blog frequently, then you probably know that we are big proponents of inbound and content marketing. As such, we focus on attracting prospects naturally, and drawing them in by providing them ... (Read Full Article)

      Mentions:   Beth Kanter   Content Curation   Content Marketing

    14. HiveFire and Hubspot Experts to Reveal How Marketers Can Feed Their Content Beasts

      Explore MarketWatch (Jan 10 2012)

      ...ionary of HiveFire. HiveFire's product, Curata, is an easy-to-use marketing solution for content curation and content marketing. Deshpande has spoken at leading events including SXSW, Content Marketing World, the Online ... (Read Full Article)

      Mentions:   Cambridge   American Marketing Association   AMA

    15. Free Webinar on 1/19, Sign Up! "Top 10 Ways to Feed Your Content Beast" featuring Pawan Deshpande from HiveFire and Rick Burnes from Hubspot

      Explore Curation Insights (Dec 29 2011)

      ...wan Deshpande (HiveFire) and Rick Burnes (Hubspot), this webinar will give you tips and tricks to help you feed your content beast and accelerate your content marketing efforts. Click to register today!... (Read Full Article)

      Mentions:   Pawan Deshpande   HiveFire   Content Marketing

    16. Content - 2012 Content Marketing Benchmarks, Budgets, and Trends

      Explore MarketingProfs (Dec 7 2011)

      ...pend over a quarter of their marketing budget on content marketing, the study reports. MarketingProfs and the Content Marketing Institute surveyed 1,092 marketers in August in what is the second annual content marketing ... (Read Full Article)

      Mentions:   Content Marketing   B2B marketing   Content Marketing Institute

    17. Curation: How to Act on This Not-So-Overlooked Content Marketing Opportunity

      Explore langleynewmedia.com (Dec 5 2011)

      ...ng Opportunity Tweet Guest post by Pawan Deshpande, CEO HiveFire, Inc. Pawan is a presenter at the 2nd Annual Content Marketing Retreat. Content Marketing Retreat Ad Last month, HiveFire unveiled the findings of its 20... (Read Full Article)

      Mentions:   Pawan Deshpande   HiveFire   Content Curation

    18. Is Content Curation Stealing or a Shrewd B2B Marketing Practice?

      Explore Seo Strategy Blog (Dec 3 2011)

      ...n this topic. Many companies are starting to realize that content marketing is the future of B2B marketing. Content marketing is changing the way B2B marketers work. In fact, content marketing is now the most used mar... (Read Full Article)

      Mentions:   URL   Content Curation   Content Marketing

    19. Is Content Curation Stealing or a Shrewd B2B Marketing Practice?

      Explore Business 2 Community (Nov 24 2011)

      Is Content Curation Stealing or a Shrewd B2B Marketing Practice? ...g strategy for B2B companies. Many companies are starting to realize that content marketing is the future of B2B marketing. Content marketing is changing the way B2B marketers work. In fact, content marketing is now t... (Read Full Article)

      Mentions:   URL   Content Curation   Content Marketing

    20. 10 Tweetable Facts from the 2011 B2B Marketing Trends Survey

      Explore Curation Insights (Nov 2 2011)

      ...ends Survey has received a lot of buzz lately. Luckily, we’ve made that easy to do in this list of tweetable content marketing facts. Enjoy and happy tweeting! Our 2011 B2B Marketing Trends Survey has received a lot of ... (Read Full Article)

      Mentions:   Content Marketing   B2B marketing

    21. 5 Actionable Tactics for More Efficient Content Marketing

      Explore contentmarketinginstitute.com (Nov 2 2011)

      5 Actionable Tactics for More Efficient Content Marketing ...iciently manage the time it takes to produce great content for your B2B marketing campaigns: 1. Organize your content marketing function Assign an editor to be in charge of all of the content marketing functions across y... (Read Full Article)

      Mentions:   Content Marketing   B2B marketing

    22. Survey: ‘Content marketing’ beats PR and SEO in B2B world

      Explore PR Daily News (Oct 27 2011)

      ...ontent marketing to drum up new business, more than public relations and search engine optimization. Survey: ‘Content marketing’ beats PR and SEO in B2B world By Kevin Allen | Posted: October 24, 2011 Printer Friendly Ve... (Read Full Article)

      Mentions:   Pawan Deshpande   Content Marketing   B2B marketing

    23. 2011 B2B Marketing Trends Survey Points to the Popularity of Content Marketing

      Explore Business 2 Community (Oct 24 2011)

      ... half of content marketers dedicate less than 30 percent of their budgets to content marketing. Popularity of content marketing provides opportunity for content curation With so many companies turning to content marketin... (Read Full Article)

      Mentions:   HiveFire   Content Curation   Content Marketing

    24. Study shows popularity of content marketing in b-to-b

      Explore BtoB Magazine (Oct 13 2011)

      ... use content marketing, according to a report released by HiveFire Inc., a marketing technology company. The “B2B Marketing Trends 2011 Survey” found content marketing was more commonly used by b2b marketers than search ... (Read Full Article)

      Mentions:   Cambridge   Content Marketing   B2B marketing

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