1. Articles mentioning both B2B marketing and Pawan Deshpande

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    1. B2B Content Curation Habits and Activity

      Explore CommPRO.Biz (Apr 11 2012)

      ...er lists. By Pawan Deshpande, CEO, HiveFire Last year my company, HiveFire Inc., shared the results from our B2B Marketing Trends survey and found that 82 percent of marketers are incorporating content curation – the pr... (Read Full Article)

      Mentions:   Pawan Deshpande   HiveFire   Content Curation

    2. HiveFire and Hubspot Experts to Reveal How Marketers Can Feed Their Content Beasts

      Explore MarketWatch (Jan 10 2012)

      ...d at NYTimes.com, where he managed the launch of new sections, including search and theater. Why: Traditional B2B marketing focused strictly on selling. However, there has been a major backlash against sales messaging re... (Read Full Article)

      Mentions:   Cambridge   American Marketing Association   AMA

    3. Free Webinar on 1/19, Sign Up! "Top 10 Ways to Feed Your Content Beast" featuring Pawan Deshpande from HiveFire and Rick Burnes from Hubspot

      Explore Curation Insights (Dec 29 2011)

      ...bSpot. Time: 1pm EST on 1/19/12 Register: https://cc.readytalk.com/r/tpcazp3m5c6p Topic: Old school B2B marketing can be summed up in three words - sell, sell, sell. Something remarkable then happened – your pr... (Read Full Article)

      Mentions:   Pawan Deshpande   HiveFire   Content Marketing

    4. Curation: How to Act on This Not-So-Overlooked Content Marketing Opportunity

      Explore langleynewmedia.com (Dec 5 2011)

      ...and its not-so-overlooked benefits, download our latest e-book, The Open and Shut Case for Content Curation. Pawan Deshpande is the founder and CEO of HiveFire, provider of content curation and content marketing product... (Read Full Article)

      Mentions:   Pawan Deshpande   HiveFire   Content Curation

    5. Survey: ‘Content marketing’ beats PR and SEO in B2B world

      Explore PR Daily News (Oct 27 2011)

      ...to such marketing expenditures.” HiveFire CEO Pawan Deshpande explains what it all means in a press release: “B2B marketing as we've known it will never be the same. The future of marketing is not about selling so much a... (Read Full Article)

      Mentions:   Pawan Deshpande   Content Marketing   B2B marketing

    6. HiveFire Study Finds Content Marketing is Driving Majority of B2B Marketing Strategies

      Explore Curata (Oct 12 2011)

      ...blished best practices streamlining processes. "B2B marketing as we've known it will never be the same," said Pawan Deshpande, CEO, HiveFire. "The future of marketing is not about selling so much as it is about engaging.... (Read Full Article)

      Mentions:   Cambridge   Pawan Deshpande   HiveFire

    7. B2B marketers moving toward online content strategies ...

      Explore techjournalsouth.com (Oct 12 2011)

      B2B marketers moving toward online content strategies ... ...blished best practices streamlining processes. “B2B marketing as we’ve known it will never be the same,” said Pawan Deshpande, CEO, HiveFire. “The future of marketing is not about selling so much as it is about engaging.... (Read Full Article)

      Mentions:   Washington   Pawan Deshpande   HiveFire

    8. HiveFire Study Finds Content Marketing Is Driving Majority of B2B Marketing ...

      Explore MarketWatch (Oct 12 2011)

      ...y driving results. Other key findings include: "B2B marketing as we've known it will never be the same," said Pawan Deshpande, CEO, HiveFire. "The future of marketing is not about selling so much as it is about engaging.... (Read Full Article)

      Mentions:   Cambridge   Pawan Deshpande   HiveFire

    9. HiveFire CEO to Help Marketers Understand and Implement Content Curation at Content Marketing World

      Explore MarketWatch (Aug 30 2011)

      ...ults of its B2B Marketing Trends 2011 survey from the event. The findings will not only shed light on current B2B marketing tactics and best practices, but also uncover the roles that content marketing and curation play ... (Read Full Article)

      Mentions:   Cambridge   David Meerman Scott   Pawan Deshpande

    10. Beyond Blogs and White Papers: A Recap of Pawan Deshpande’s Panel at MarketingProf’s B2B Forum

      Explore Curation Insights (Jun 17 2011)

      Beyond Blogs and White Papers: A Recap of Pawan Deshpande’s Panel at MarketingProf’s B2B Forum ...below. On Wednesday our CEO, Pawan Deshpande, spoke on a panel at MarketingProf’s B2B Forum, the high-profile B2B marketing conference that took place this week at The Boston Park Plaza Hotel. Accompanying Pawan on the ... (Read Full Article)

      Mentions:   RSS   Boston   Pawan Deshpande

    11. Patricia Seybold Group - HiveFire’s Curata Platform for B2B Content Curation

      Explore Patricia Seybold Group (May 6 2011)

      ...d to be involved in configuration or changes. Curata focuses on making the marketer more productive. Curata’s B2B marketing customers spend, on average, only about 19 minutes a day on content curation using the Curata pl... (Read Full Article)

      Mentions:   RSS   Novell   Pawan Deshpande

    12. HiveFire CEO to Educate Marketers on Implementing Content Curation to Improve B2B Marketing and SEO

      Explore Marketwire (Nov 2 2010)

      ...ld brand awareness online, HiveFire, an online content marketing technology company, today announced that CEO Pawan Deshpande will lead major upcoming educational events on the topic of content curation. Taking place onl... (Read Full Article)

      Mentions:   Marketwire   Cambridge   Pawan Deshpande

    13. Why Social Curation fails for B2B Marketing - Curation Models Part I

      Explore HiveFire on Content Curation (Jul 29 2010)

      Why Social Curation fails for B2B Marketing - Curation Models Part I ... platform of IdeaStorm as a part of their offering. Over the past few years, I have heard the desire of many B2B marketing executives express their desire for such a brand community. The bad news is that for most B2B s... (Read Full Article)

      Mentions:   Digg   Pawan Deshpande   Content Curation

    14. 6 Reasons why Content Curation Tools may NOT be for you

      Explore HiveFire on Content Curation (Jun 25 2010)

      ...de this site broader to focus on Content Curation for Marketing as a whole independent of if it’s a part of a B2B marketing strategy or not.3. You are unwilling to include competitor content. If you are unwilling to ... (Read Full Article)

      Mentions:   Pawan Deshpande   Content Curation   Content Marketing

    15. HiveFire Smelts Aggregation and Publication for B2B Marketers = Content Curation Marketing

      Explore adotas.com (Jun 21 2010)

      ...ntial customers. ADOTAS – “The challenge our customers struggle with is content marketing,” says HiveFire CEO Pawan Deshpande. “How do you produce and distribute content on a regular basis that’s relevant to prospects, a... (Read Full Article)

      Mentions:   Pawan Deshpande   Content Marketing   B2B marketing

    16. Online Content Curation: The Key To Building Visibility, Authority by @robingood

      Explore Professional Online Publishing (Apr 1 2010)

      ...h it, marketers can identify, gather, and share information relevant to their prospects. About HiveFire About Pawan Deshpande About Taariq Lewis Taariq Lewis is the director of sales and marketing of HiveFire and launche... (Read Full Article)

      Mentions:   Huffington Post   Rohit Bhargava   Robert Scoble

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