1. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

    Download now >>

     

  1. Articles mentioning both Content Marketing and Marketing Strategy

    1-24 of 54 // 1 2 3 »
    1. 3 Reasons Companies Aren’t Engaging In Online Content Marketing

      Explore CMO.com (Oct 9 2012)

      ...Twitter and statistics tend to go hand in hand (in hand). Read related stories, "Just 38% Of Companies Have A Content Marketing Strategy: Report" and "Speak Up! 4 Steps To B2B Content Marketing Success." ... (Read Full Article)

      Mentions:   Content Marketing   Marketing Strategy

    2. How Content Curation Can Improve Your Search Rankings

      Explore quicksprout.com (Oct 1 2012)

      How Content Curation Can Improve Your Search Rankings ...That may sound like a fairly easy thing to do…just hire a bunch of writers and start publishing. That was the content marketing strategy that Mint.com and American Express used to drive traffic to their site. As you can ... (Read Full Article)

      Mentions:   American Express   Content Curation   Content Marketing

    3. 57+ Curation Content Tools Resource

      Explore webbythoughts.com (Sep 17 2012)

      57+ Curation Content Tools Resource ...e by working with keywords related to the business. This can be monitored on Twitter. * Curate for your Email Marketing Strategy. Curation of content happens also in the email. Emailing newsletters give a perfect opportu... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    4. 3 Ideas For Using Content Curation To Master "Information Overload"

      Explore Content Marketing Software (Aug 30 2012)

      ...e proficiently. 3. Monitor Data Sources. It may seem like a given, but in order to really engage an effective content marketing strategy, curators need to be aware of what each data stream produces. For example, social m... (Read Full Article)

      Mentions:   RSS   Content Curation   Content Marketing

    5. 10 B2B Companies That Create Exceptional Content

      Explore Internet Marketing Blog (Aug 21 2012)

      10 B2B Companies That Create Exceptional Content

      Overview of a few select brands that are creating exceptional content as a part of their marketing efforts:

      ...we've compiled a starter list of B2B companies that create killer content on a regular basis to keep prospects coming back to their website and engaging with their business. Still think your company is too boring to create compelling content? You might want to think again. 

      (Read Full Article)

      Mentions:   inbound marketing   Content Marketing   Blog

    6. Breaking Down the Steps to Content Curation | Red Raccoon Interactive

      Explore redraccooninteractive.com (Aug 20 2012)

      ...ent marketing strategy. Content Curation Compendium: 50 Comprehensive Checklists In this comprehensive guide, content marketing enthusiast Dr. Alicejane Lippner uses her expertise to break down the process of content cur... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    7. Content Curation Tips: A Simple Post Format

      Explore Websites in WordPress (Aug 8 2012)

      Content Curation Tips: A Simple Post Format ...our WordPress blogs and learned why we might want to consider incorporating content curation into our overall content marketing strategy. As promised, I’m back with some content curation tips for you to make getting star... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    8. Community Generating Benefits of Content Curation

      Explore Curation Insights (Aug 1 2012)

      Community Generating Benefits of Content Curation ...e owners and social media users. There are several other benefits of content curation which make it a leading content marketing strategy. You may be familair with the main benefits of content curation, but here are a few... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    9. Pulizzi Says: Set Audacious Content Goals

      Explore Website Content Made Simple (Jun 22 2012)

      Pulizzi Says: Set Audacious Content Goals ... word? Joe Pulizzi does, and he’s not afraid to, neither. The godfather of content marketing, founder of the Content Marketing Institute and occasional wearer of orange socks is telling us that setting audacious content... (Read Full Article)

      Mentions:   Joe Pulizzi   Content Marketing   Marketing Strategy

    10. How Content Curation Gets Done is Really Important

      Explore The Content Marketing Software Platform (May 20 2012)

      ...use the majority of curation programs I see do nothing to differentiate the organization using the tactic. Content Marketing done well educates your prospects and customers, while differentiating your organization at ... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    11. Why Your Messaging Guide is More Important Than Ever

      Explore Marketing Trenches (May 16 2012)

      ...with content marketing but don’t know where to begin? Download our free eBook How to Grow Your Business with Content Marketing where we explain how content marketing can not only enhance your marketing efforts, but grow... (Read Full Article)

      Mentions:   PowerPoint   Content Marketing   Blog

    12. Content Marketers: Strategy First, Content Second

      Explore Website Content Made Simple (May 11 2012)

      ... kind of response most websites dream of. So you've got the content marketing part down, but what about your content marketing strategy? Only 49% of content marketers have developed a strategy around their content, whic... (Read Full Article)

      Mentions:   Content Marketing   Marketing Strategy

    13. Content Marketing is About Audience Needs

      Explore CMO.com (Apr 30 2012)

      ...haul—it’s about education. And education is a dialogue, not a presentation, ad, or resume. This is why a good content marketing strategy is going to cost you a lot of time and money. You can't stand out by behaving like ... (Read Full Article)

      Mentions:   CMO   Content Marketing   Marketing Strategy

    14. B2B Content Curation Habits and Activity

      Explore CommPRO.Biz (Apr 11 2012)

      ... content curation – the process of finding, organizing, and sharing online content – as part of their overall content marketing strategy. (Click through to this recent post titled “Content May Be King” for more content c... (Read Full Article)

      Mentions:   Pawan Deshpande   HiveFire   Content Curation

    15. Content Curation Beyond Thought Leadership

      Explore OpenView Venture Partners (Mar 28 2012)

      ..., Part 1: The Case for Content Curation Mar 28, 2012 by Jonathan Crowe – content curation, content marketing, marketing strategy, SEO Curation-ism, Part 1: The Case for Content Curation By this point, content curation is... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    16. Benefits of Business to Business Content Curation

      Explore bkarma.com (Feb 27 2012)

      ...tion Liz Wilson: A good introduction for any marketer thinking about beginning with curation as part of their content marketing strategy.? ? I chose this article because I sometimes think that we can easily assume that m... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    17. Expert Predictions for Content Marketing 2015

      Explore contentmarketinginstitute.com (Feb 24 2012)

      Expert Predictions for Content Marketing 2015 ...ublished: February 24, 2012 Content experts weigh in on what’s ahead. Consider this fair warning. We asked: • Content Marketing 2015: Where are we headed? • Tech 2015: What technologies will change the field? • Company 2... (Read Full Article)

      Mentions:   ABC   Asia   New York Times

    18. How Big Will Content Curation Be in 2012?

      Explore contentmarketinginstitute.com (Feb 24 2012)

      How Big Will Content Curation Be in 2012? ...ndle to creation of original content. Take a few minutes to understand what it is and the ways it fits into content marketing strategy. Then make your own decision about its role in your company. A content curator asse... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    19. Content Curation the Top B2B Marketing Tool?

      Explore Toronto Internet Sales and Marketing (Feb 17 2012)

      ...arketing is the future of B2B marketing. Content marketing is changing the way B2B marketers work. In fact, content marketing is now the most used marketing strategy for B2B companies. However, what about the practice... (Read Full Article)

      Mentions:   URL   Content Curation   Content Marketing

    20. 5 Content Marketing Mistakes

      Explore Website Content Made Simple (Jan 30 2012)

      5 Content Marketing Mistakes ... placing your keywords within your content, you put out more bait for the search engines. In addition, a good content marketing strategy includes creating and publishing new content all the time. Search engines are like ... (Read Full Article)

      Mentions:   Content Marketing   Marketing Strategy   Thought Leadership

    21. 8 Reasons You'll Get Buried Alive Without Quality Content

      Explore Internet Marketing Blog (Jan 2 2012)

      8 Reasons You'll Get Buried Alive Without Quality Content ...e Exclusively Produced Internally The Content Marketing Institute gathered a plethora of predictions for 2012 content marketing. One respondent, Pam Didner, a marketing manager at Intel, said that, "Brand marketers will ... (Read Full Article)

      Mentions:   URL   inbound marketing   Content Marketing

    22. Top Eight Reasons B2B Marketers Use Content Curation

      Explore Marketing to Business Executives Blog (Dec 5 2011)

      ... why marketers should consider content curation as an important marketing tactic and a key component of their content marketing strategy. Top Eight Reasons B2B Marketers Use Content Curation 12/05/2011 Marketing to Busi... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    23. Thanksgiving Leftovers – A Content Curation Guide for the Foodie in All of Us

      Explore Curation Insights (Nov 28 2011)

      ...with family friends – as long as you have enough remaining after you eat it, of course. The same is true for content marketing. Once you have established the perfect mix of relevant contributed content and created cont... (Read Full Article)

      Mentions:   HiveFire   Turkey   Content Curation

    24. Is Content Curation Stealing or a Shrewd B2B Marketing Practice?

      Explore Business 2 Community (Nov 24 2011)

      Is Content Curation Stealing or a Shrewd B2B Marketing Practice? .... Content marketing is changing the way B2B marketers work. In fact, content marketing is now the most used marketing strategy for B2B companies. Many companies are starting to realize that content marketing is the fu... (Read Full Article)

      Mentions:   URL   Content Curation   Content Marketing

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