2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

    Download now >>

     

  3. About American Express

    American Express (AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses.

    The company's common stock trades on the New York Stock Exchange under the ticker symbol "AXP." It is one of the 30 stocks that comprise the Dow Jones Industrial Average and is ranked as the 74th largest company by Fortune. In 2007, BusinessWeek and Interbrand ranked American Express as the 15th most valuable brand in the world, estimating the brand to be worth US$20.87 billion.

    The current CEO is Kenneth Chenault, who took over in 2001.

  1. American Express

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    1-14 of 14

    1. Mentioned In 14 Articles

    2. How Content Curation Can Improve Your Search Rankings

      Explore quicksprout.com (Oct 1 2012) Industry & Business News

      How Content Curation Can Improve Your Search Rankings ... a bunch of writers and start publishing. That was the content marketing strategy that Mint.com and American Express used to drive traffic to their site. We all want it…that top spot on the search rankings. And the ... (Read Full Article)

      Mentions:   American Express   Content Curation   Content Marketing

    3. 4 Reasons Why Content Curation Has Gone Mainstream

      Explore Forbes.com (Jun 4 2012) Industry Trends

      4 Reasons Why Content Curation Has Gone Mainstream ...nts we surveyed cited boosting SEO as one of their main content curation objectives. Companies like American Express and Whole Foods are pioneering the role brands now have in providing honest, unbiased content to th... (Read Full Article)

      Mentions:   American Express   Content Curation   Content Marketing

    4. Content Curation is Among 2012's Top 10 Emerging Marketing Trends

      Explore prweb.com (Apr 10 2012)

      Content Curation is Among 2012's Top 10 Emerging Marketing Trends ...aused a shift in how people relate to previously well-run and trusted organizations like McDonalds, American Express, and Domino’s. The new strategy in place is communicating who exactly they are, who they work wit... (Read Full Article)

      Mentions:   American Express   Content Curation   Content Marketing

    5. Complex Sales Processes Drive Need for Content Marketing, Content Curation

      Explore Curation Insights (Apr 2 2012)

      ...on and forming opinions on solution, Mediative said. Open Forum, part of a content site operated by American Express, and aimed at small business organizations and firms, provides that sort of information, in part. O... (Read Full Article)

      Mentions:   SAP   American Express   Content Curation

    6. Brands Want Content Curator Jobs

      Explore Digiday (Jan 27 2012)

      Brands Want Content Curator Jobs Digital media has emboldened many brands to consider themselves publishers. After all, American Express has credibility on financial matters and Coke has a network 36 million Facebook fans. Who needs pub... (Read Full Article)

      Mentions:   IBM   American Express   Curation

    7. Marketing Guru Marc Schiller Reveals The Secrets Of Social Media Marketing

      Explore Business Insider (Dec 5 2011)

      Marketing Guru Marc Schiller Reveals The Secrets Of Social Media Marketing ...chHub, The Heart Of London's Tech Scene, Expands In Eastern Europe This post originally appeared at American Express OpenForum The marketing world has changed a lot in the past decade-and-a-half. The Internet ramped ... (Read Full Article)

      Mentions:   London   American Express

    8. Upcoming Webinar Featuring Pawan Deshpande and Burt Herman

      Explore Curation Insights (Sep 21 2011)

      Upcoming Webinar Featuring Pawan Deshpande and Burt Herman ...media and their own content. The New York Times and Weather Channel use Storify, as have Levi's and American Express, and people telling the story of their weddings. Connect with Burt on Twitter: @burtherman (Read Full Article)

      Mentions:   Time Magazine   Massachusetts Institute of Technology   American Marketing Association

    9. iPad magazines - the six big issues

      Explore Shiny Shiny (Jun 30 2011)

      ...ored each time by Credit Suisse. Virgin's Project magazine has also inked deals with companies like American Express. 5 Is the iPad the future for branded content? I think iPad magazines and digital editions really a... (Read Full Article)

      Mentions:   American Express   Curation

    10. Refocusing on Quality: A Review of Curation Nation by Steven ...

      Explore Social Media Observatory (Apr 28 2011)

      Refocusing on Quality: A Review of Curation Nation by Steven ... ...ntent curation is in American media; .... Senior Manager, Social Media Marketing Online & Mobile at American Express (New York, NY) ...socialmediaobservatory.com/.../refocusing-on-quality-a-revie... Refocusing on Qua... (Read Full Article)

      Mentions:   New York   American Express   Content Curation

    11. Signal, Curation, Discovery

      Explore twitter.bo.lt (Dec 22 2010)

      The "social graph" became an important curator of our overall web experience, .... approach to content curation and discovery with its right hand pane. .... the concept that web marketing plays, eg FB will, actually MUST, "downsize". ...twitter.bo.lt/battelle-on-discovery (Read Full Article)

      Mentions:   RSS   New York   CMS

    12. Discovery Is A Problem That Will Always Need To Be Solved

      Explore Business Insider (Dec 13 2010)

      ... Tumblr, Federated Media (my team), and scores of others. I also met with some very smart execs at American Express, a company that has a history of innovation, in particular as it relates to working with startups ... (Read Full Article)

      Mentions:   RSS   New York   CMS

    13. Signal, Curation, Discovery

      Explore John Battelle's Searchblog (Dec 13 2010)

      Signal, Curation, Discovery The "social graph" became an important curator of our overall web .... missing link for effective content curation/ discovery issues – the issue of trust. .... the concept that web marketing plays, eg FB will, actually MUST, "downsize". ...battellemedia.com/archives/2010/.../signal_curation_discovery (Read Full Article)

      Mentions:   RSS   New York   CMS

    14. Junta42 Content Marketing blog: Are Brands Ready to Be Media ...

      Explore Junta42 Content Marketing blog (Nov 18 2010)

      Junta42 Content Marketing blog: Are Brands Ready to Be Media ... ...e content factories to create and curate innovative industry content. Large organizations like P&G;, American Express and others have been working to replicate the content creation models of companies ... Junta42 Con... (Read Full Article)

      Mentions:   American Express   Penton Media   Content Marketing

    15. @Junta42 Content Marketing blog: 4 Content Curation Ideas to Implement Now

      Explore Junta42 Content Marketing blog (Sep 22 2010)

      @Junta42 Content Marketing blog: 4 Content Curation Ideas to Implement Now ...site is a stand-alone website that brings in content from multiple sources around one niche topic. American Express has done this tremendously well with Open Forum (a mixture of new and curated content). (Read Full Article)

      Mentions:   American Express   Paul Gillin   Content Curation

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