2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

    Download now >>

     

  3. About B2B marketing

    B2B Marketing is the practice of individuals, or organizations, including commercial businesses, governments and institutions, facilitating the sale of their products or services to other companies or organizations that in turn resell them, use them as components in products or services they offer, or use them to support their operations.

  6. Quotes about B2B marketing

    1. “ B2B marketing as we've known it will never be the same. ”
      Pawan Deshpande in B2B marketers moving toward online content strategies ...

  1. B2B marketing

    Comments Leave a Comment

    16-30 of 80 // « 1 2 3 4 5 6 »

    1. Mentioned In 80 Articles

    2. "Curation is Everyone's Game Now," in B2B Marketing

      Explore Social Media Today (Apr 25 2012)

      ...years their successors will be all over it, but this is the reality now. Which is why you will still see more B2B marketing spend going to the Masters over a couple of weeks than to Facebook, LinkedIn, or even to the PR ... (Read Full Article)

      Mentions:   IBM   Curation   B2B marketing

    3. "Why" to Use Content Curation Not Such a Big Question These Days; "How" is the Bigger Issue

      Explore Futurelab (Apr 23 2012)

      ...Content marketing has become a critical component of B2B marketing, but can you identify the most popular types of content, why they are used, and which content is working best? ... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    4. 10 Rules of Lead Generation

      Explore LEADership by Louis Foong (Apr 19 2012)

      10 Rules of Lead Generation ... best suited for B2C, some have worked in the B2B space; know that there is a difference and engage in proven B2B marketing activities. These are just my top 10 “rules”. Would love to hear what has worked for your B2B or... (Read Full Article)

      Mentions:   CRM   Content Curation   Content Marketing

    5. Why CMOs Are Facing Extinction

      Explore CMO.com (Apr 18 2012)

      ...e role of the CMO as we know it is facing unprecedented threats, and possibly extinction. If you are a senior B2B marketing executive or CMO, pay attention to these trends now. ... (Read Full Article)

      Mentions:   CMO   B2B marketing

    6. B2B Content Curation Habits and Activity

      Explore CommPRO.Biz (Apr 11 2012)

      ...er lists. By Pawan Deshpande, CEO, HiveFire Last year my company, HiveFire Inc., shared the results from our B2B Marketing Trends survey and found that 82 percent of marketers are incorporating content curation – the pr... (Read Full Article)

      Mentions:   Pawan Deshpande   HiveFire   Content Curation

    7. Technology Will Be Applied to Content Curation in 2012

      Explore Curation Insights (Mar 6 2012)

      ... The requirement to justify marketing spend by demonstrating return on investment is simply a requirement for B2B marketing executives. Hence the heightened emphasis on analytics. But Ernst also says sales automation too... (Read Full Article)

      Mentions:   Forrester Research   Content Curation   Content Marketing

    8. Content Curation the Top B2B Marketing Tool?

      Explore Toronto Internet Sales and Marketing (Feb 17 2012)

      ...vers big opportunities and real benefits. When done ethically content curation is not theft, but is a shrewd B2B marketing practice. I would like to thank both Brian and Tony for taking the time to answer our questions... (Read Full Article)

      Mentions:   URL   Content Curation   Content Marketing

    9. Content Marketing is King: Are You in the 82?

      Explore Exec Digital (Feb 10 2012)

      ... IT 11 Feb 2012 Automatic by PRO IT Tweet MINNETONKA, MN, February 01, 2012 /24-7PressRelease/ -- Traditional B2B marketing is now being replaced by a more preferred tool for today's marketers: Content Marketing. 82% o... (Read Full Article)

      Mentions:   HiveFire   Content Marketing   B2B marketing

    10. Are You a Content Curator? 5 Great Tools for Content Curation and Sharing

      Explore Business 2 Community (Feb 2 2012)

      Are You a Content Curator? 5 Great Tools for Content Curation and Sharing ...tent in one easy to use place. I check our Google Reader every morning for the latest news and blog posts on B2B marketing topics, then I pick the most interesting ones and share them on my social networking sites. Chec... (Read Full Article)

      Mentions:   Beth Kanter   Content Curation   Content Marketing

    11. HiveFire and Hubspot Experts to Reveal How Marketers Can Feed Their Content Beasts

      Explore MarketWatch (Jan 10 2012)

      ...d at NYTimes.com, where he managed the launch of new sections, including search and theater. Why: Traditional B2B marketing focused strictly on selling. However, there has been a major backlash against sales messaging re... (Read Full Article)

      Mentions:   Cambridge   American Marketing Association   AMA

    12. Content Curation Tools for B2B Marketing

      Explore Forbes.com (Jan 6 2012)

      Sponsor Post Years ago, I ran marketing for a professional services firm. As with all consulting firms, our demand-generation campaigns were based on thought leadership. But getting the content for those campaigns was a long and painful process. (Read Full Article)

      Mentions:   HiveFire   Content Curation   Curation

    13. Free Webinar on 1/19, Sign Up! "Top 10 Ways to Feed Your Content Beast" featuring Pawan Deshpande from HiveFire and Rick Burnes from Hubspot

      Explore Curation Insights (Dec 29 2011)

      ...bSpot. Time: 1pm EST on 1/19/12 Register: https://cc.readytalk.com/r/tpcazp3m5c6p Topic: Old school B2B marketing can be summed up in three words - sell, sell, sell. Something remarkable then happened – your pr... (Read Full Article)

      Mentions:   Pawan Deshpande   HiveFire   Content Marketing

    14. Content - 2012 Content Marketing Benchmarks, Budgets, and Trends

      Explore MarketingProfs (Dec 7 2011)

      ...hey employ on average eight separate content marketing tactics to achieve their marketing goals. Some 9 in 10 B2B marketing organizations, regardless of company size or industry, say they've used content as a form of mar... (Read Full Article)

      Mentions:   Content Marketing   B2B marketing   Content Marketing Institute

    15. Curation: How to Act on This Not-So-Overlooked Content Marketing Opportunity

      Explore langleynewmedia.com (Dec 5 2011)

      ...Last month, HiveFire unveiled the findings of its 2011 B2B Marketing Trends Survey. Marketers, media and influencers alike immediately took notice of one of the key findings: 82 percent of B2B marketers now us... (Read Full Article)

      Mentions:   Pawan Deshpande   HiveFire   Content Curation

    16. Is Content Curation Stealing or a Shrewd B2B Marketing Practice?

      Explore Seo Strategy Blog (Dec 3 2011)

      ... great insight into this controversial subject. View original post – Is Content Curation Stealing or a Shrewd B2B Marketing Practice? You might also be interested in... 1. Winning The SEO Battle Through Content Curation ... (Read Full Article)

      Mentions:   URL   Content Curation   Content Marketing

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