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    The Open and Shut Case for Content CurationThe Open and Shut Case for Content Curation
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  2. About Brand Awareness

    Brand Awareness refers to the strength of a brand’s presence in the consumer’s mind. Awareness is measured according to the different ways in which consumers remember a brand, ranging from recognition to recall to top of the mind.
    Recognitions reflect familiarity gained from past exposure. Recognition does not necessarily involve remembering where the brand was encountered before why it differs from other brands or even what the brands product class is. It is simply remembering that there was a past exposure to the brand. When consumers see a brand and remember that they have seen it before they realize that the company is spending money to support the brand. Since it is generally believed that companies will not spend money on products consumers take their recognition as a signal that the brand is good.
    Many companies, especially while introducing a new product in the market find that sales cannot be sustained without constant advertising. Sales charts always show a meteoric rise post-advertising burst. Companies often rerun advertisement on different channels over the year to sustain the brand awareness and ensure that the consumers are exposed to the brand.

  1. Brand Awareness

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    1. Mentioned In 8 Articles

    2. Social Media Top Channel for Sharing Curated Content

      Explore MarketingProfs (May 7 2012)

      Social Media Top Channel for Sharing Curated Content Some 95 percent of surveyed marketers say they have curated content in the past six months. Among marketers surveyed, roughly one in three (32 percent) curate content daily, three in ten (31 percent) do so weekly, and one in five (21 percent) curate content on a monthly basis. Social mechanisms are a top, though not only, channel for sharing that content. (Read Full Article)

      Mentions:   Social Media   RSS   Content Curation

    3. 'Optimize': A Practical Guide to Content Marketing

      Explore ClickZ (Apr 27 2012)

      'Optimize': A Practical Guide to Content Marketing ... be easy to find (SEO) and easy to share (social optimization) as well as meet business objectives (brand awareness, sales, customer loyalty.) "Is your marketing mechanical or meaningful," Odden asks, a recurring th... (Read Full Article)

      Mentions:   Social Media   Lee Odden   Content Marketing

    4. Content Marketing that Takes Advantage of Breaking News

      Explore The Next Web (Apr 23 2012)

      ...tories and insert their own message into the news cycle, with the end goal of driving more traffic, brand awareness, etc. to their organization. He argues that by reacting quickly and presenting a blog post, social ... (Read Full Article)

      Mentions:   David Meerman Scott   Content Marketing   Blog

    5. How a Small VC's Commitment to Content Made a BIG Difference

      Explore Internet Marketing Blog (Apr 12 2012)

      ...Our collective inbound marketing goal was simple: deliver on our brand promise, increase the firm’s brand awareness, and establish OpenView and its people as thought leaders in the very specific — and competitive — ... (Read Full Article)

      Mentions:   Newt Barrett   Joe Pulizzi   inbound marketing

    6. How to Kick Off 2012 as a Content Marketing Pro

      Explore Business 2 Community (Jan 25 2012)

      ...programs will not only include content marketing but rely heavily on it to increase leads, generate brand awareness and achieve thought leadership initiatives. In fact, as you may have seen in a previous article of... (Read Full Article)

      Mentions:   HiveFire   Content Marketing   Brand Awareness

    7. Does Your Content Curation Strategy Have the X Factor?

      Explore Business 2 Community (Nov 28 2011)

      ...s. The same is true for content curators. In order to have their content translate into leads and brand awareness, marketers must have that special “something” that leaves people coming back for more. What can yo... (Read Full Article)

      Mentions:   Content Curation   Curation   Brand Awareness

    8. Brand Journalism Services: Need a brand journalist? Check scribenet.net

      Explore Brand Journalism Services (Apr 27 2010)

      ...* Enhanced favourable awareness * Desired results. It also substantially enhances an organisation’s brand awareness online within 3 to 4 months, making it the most EFFICIENT brand enhancement tool around. Erik Vlie... (Read Full Article)

      Mentions:   Content Curation   Brand Awareness

    9. Publishing alone will not help your thought leadership, but it will get you to the table!

      Explore Thought Leadership (Apr 6 2010)

      ... actually reframed the purpose of our thought leadership content. “Great content can serve to build brand awareness and relevance. But it can do more than that if properly integrated into a client relationship strat... (Read Full Article)

      Mentions:   Brand Awareness   Thought Leadership

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