Whether you are curating or creating content as a part of your strategy, how you organize content plays a powerful role. Here, we take a look at a few outstanding examples of how content marketers manage the organization process.
Chief Content Officer magazine interviews Bryan Rhoads the editor in chief in Intel's newly launched curation site IQ. Bryan says that unlike other brands, they are curating to simply feed the content beast, and not create a destination:
Our strategy is not to create a destination, but to feed the social graph. You’re not going to pour your morning cup of coffee and go dial up IQ.Intel.com. Instead you’re going to see our stories on Facebook, Twitter, Google+. It’s a platform built for sharing.
