Articles that mention CMO -Content Curation Marketing

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1. Mentioned In 19 Articles
2. Content Curation for B2B Marketing: What content curation is or isn’t
  
  Explore Social Media Today Jan 16 2013 Curation 101
  
  ...here in Canada. She picked up on my blog post from last week about “Top 5 CMO Resolutions for 2013”. Now this CMO also happens to be an art collector and during the course of our conversation, she asked if I had heard of...
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  Mentions: Time Magazine New York Canada
3. How Your Content Marketing Benefits From a Listen, Ask, Share Approach
  
  Explore contentmarketinginstitute.com Jan 16 2013 Industry & Business News
  
  ...event in New York City at the end, extending the life of the content and building more anticipation. Target’s CMO Jeff Jones gets it — he’s proclaimed that Target’s future is in content and understands that engagement is...
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  Mentions: CMO Content Marketing CMI
4. Solving the Content Creation Conundrum
  
  Explore creativity-online.com Jan 14 2013 Industry & Business News
  
  ...need a content campaign -- that's a solution. When we ask, "What's the problem?,' often it's that every other CMO has one." ...
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  Mentions: CMO Content Marketing
5. Recent trends in 2013 Content Marketing & the Next Phase
  
  Explore CMO.com Jan 7 2013 Industry Trends
  
  ...nt of those curators have been successfully curating for more than two years. Content Marketing’s Next Phase CMO Exclusives | Today | 10 minutes ago Tweet 164x106_pawandeshande by Pawan Deshpande Founder & CEO Curata Se...
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  Mentions: CMO Pawan Deshpande Content Curation
6. Curating as a Lifestyle: Maria Popova's Daily Routine
  
  Explore The Great Discontent (TGD) Nov 27 2012 Case Studies , Tips & Best Practices
  
  ... have a body full of marks to show for it. I also felt lonely, isolated, and unhappy there. Laurie Coots, the CMO of TBWA—the agency—took me under her wing and helped me move to the New York office. She was so gracious a...
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  Mentions: New York London CMO
7. Seo – Content | Confusion | Clarity
  
  Explore searchenginewatch.com Nov 27 2012 Case Studies , Industry & Business News
  
  ...than a singular technical approach. Hope is no longer an effective SEO strategy. If you want to be top of the CMO’s agenda, who understand content more than SEO, be prepared to think like a marketer and understand cross ...
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  Mentions: New York Times CMO Content Marketing
8. 12 Business Blogging Shortcuts for Time-Crunched Marketers
  
  Explore Internet Marketing Blog Oct 17 2012 Case Studies , Industry & Business News
  
  ...s to contribute blog posts every month. Let's say you have a marketing department of 10. Approve it with your CMO, and now you have a requirement that each employee contributes at least two blog posts per month! Or perha...
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  Mentions: CMO inbound marketing
9. The Content Conundrum: To Create Or Automate?
  
  Explore FastCompany.com Jul 5 2012 Case Studies , Industry Trends
  
  ...ecs and more about the style. I had the opportunity to share a stage recently with Diego Scott, the company's CMO. Our panel discussion was all about "moving beyond the 'like'" to more engagement with stakeholders. He sh...
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  Mentions: Huffington Post CMO
10. What is a Core Messaging Document and Why Do You Need It?
  
  Explore Marketing Trenches May 16 2012
  
  ... start by listing out each of the buyer roles (i.e. marketing), and representative titles (i.e. VP Marketing, CMO, Marketing Director). Then create 3 columns, one for Buyer Goals/Objectives, one for Buyer Potential P...
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  Mentions: CMO Marketing Strategy
11. Content Marketing is About Audience Needs
  
  Explore CMO.com Apr 30 2012
  
  ...The Headhunter" media properties feature his radical approach to winning jobs and to hiring great workers. On CMO.com, Nick shows you how to tackle the daunting obstacles that job hunters and managers face when trying to...
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  Mentions: CMO Content Marketing Marketing Strategy
12. What is a Marketing Technologist; Why Do You Need One?
  
  Explore CMO.com Apr 30 2012
  
  ...hnologist,” and why might a brand need a person with that title? Why A CMO Needs A Technologist Publication: CMO.com Exclusive Date: April 30, 2012 Blaise Heltai General Partner NewVantage Partners You’ve probably seen...
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13. Why CMOs Are Facing Extinction
  
  Explore CMO.com Apr 18 2012
  
  ...centric culture and community. The role of the CMO as we know it is facing unprecedented threats, and possibly extinction. If you are a senior B2B marketing executive or CMO, pay attention to these trends now. ...
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  Mentions: CMO B2B marketing
14. Lineup announced for Content Marketing Retreat in Langley
  
  Explore South Whidbey Record Dec 21 2011
  
  ...rketing, communications and social media efforts more effective and efficient. Presenters include Rod Brooks, CMO, Pemco Insurance; President of Word of Mouth Marketing; Jeff Erramouspe, President, Manticore Technology; ...
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  Mentions: CMO Pawan Deshpande HiveFire
15. No Time to Write Thought-Provoking Blogs? Try Content Curation
  
  Explore level343.com May 2 2011
  
  ...and then displayed the content in a wonderful, unique way (the virtual globe is well worth a look). CMO.com – CMO’s content offerings target Chief Marketing Officers. Yes, they provide some of their own content, but they...
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  Mentions: CMO Content Curation Curation
16. Content Marketing – Insights in an emerging digital topic for CMO’s
  
  Explore The Strategy Web™ Apr 8 2011
  
  ...ect their SEO strategies of their social web activities acording to a study by Curata. Although probably most CMO’s agree with these motivations, more than 73% also admit that creating original content is the main challe...
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  Mentions: America CMO Content Marketing
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