1. CMI

    Comments Leave a Comment

    1-14 of 14

    1. Mentioned In 14 Articles

    2. Transform Your Agency into a Content-Focused Newsroom in 60 Days

      Explore contentmarketinginstitute.com (Oct 11 2012) Case Studies , Tips & Best Practices

      ...el of direct revenue for reinvestment back into content creation. content-focused newsroom - zero to content, CMI Establishing a mission Effective execution stems first from a solid cultural foundation. If you strive to... (Read Full Article)

      Mentions:   Amazon   Content Marketing   CMI

    3. Words That Begin With Other Folks #4

      Explore justinplambert.net (Sep 29 2012)

      ... a bright star in content marketing, Monetate’s Content Marketing Director, Rob Yoegel. Rob was a finalist in CMI’s Orange Awards this year for Best Content Marketing Tactician, and this interview lets him really strut h... (Read Full Article)

      Mentions:   David Meerman Scott   Brian Solis   Chris Brogan

    4. 7 Ways to Organize Your Content for Curation

      Explore contentmarketinginstitute.com (Sep 19 2012) Industry & Business News

      7 Ways to Organize Your Content for Curation

      Whether you are curating or creating content as a part of your strategy, how you organize content plays a powerful role. Here, we take a look at a few outstanding examples of how content marketers manage the organization process.

      (Read Full Article)

      Mentions:   Huffington Post   Amazon   Verne Global

    5. Content curation: make it part of your content strategy

      Explore Freelance Marketing Management (Sep 17 2012) Industry & Business News

      Content curation: make it part of your content strategy ...omparison chart. Finally, a couple of intesting articles on content curation from Michiel Gaasterland and the Content Marketing Institute. I think the key to successful curation (like many things in marketing) is start s... (Read Full Article)

      Mentions:   Huffington Post   Ann Handley   Content Curation

    6. IQ by Intel: What Content Marketers Can Learn from This New Digital Magazine

      Explore contentmarketinginstitute.com (Sep 11 2012) Case Studies , Industry & Business News

      IQ by Intel: What Content Marketers Can Learn from This New Digital Magazine

      Chief Content Officer magazine interviews Bryan Rhoads the editor in chief in Intel's newly launched curation site IQ.   Bryan says that unlike other brands, they are curating to simply feed the content beast, and not create a destination:

      Our strategy is not to create a destination, but to feed the social graph. You’re not going to pour your morning cup of coffee and go dial up IQ.Intel.com. Instead you’re going to see our stories on Facebook, Twitter, Google+. It’s a platform built for sharing.

      (Read Full Article)

      Mentions:   Content Marketing   CMI

    7. Upcoming Webinar - Content Marketing: From Creation to Curation

      Explore Curation Insights (Aug 29 2012) Industry & Business News

      Upcoming Webinar - Content Marketing: From Creation to Curation ...ing, distributing and measuring content that increases awareness and drives demand. Joe is a finalist for the Content Marketing Institute's "Visionary" award. Follow Joe on Twitter at @jchernov.... (Read Full Article)

      Mentions:   Boston   AMA   Pawan Deshpande

    8. Is Your Resume Content Marketing?

      Explore CMO.com (Aug 27 2012) Industry & Business News , Tips & Best Practices

      ...t whether—and how—your resume fits the bill. In “What Is Content Marketing?” the Content Marketing Institute (CMI) gives us a useful definition of content marketing: “Content marketing is a marketing technique of creatin... (Read Full Article)

      Mentions:   Content Marketing   CMI

    9. How to Create an Idea Dashboard to Track Your Favorite Content Ideas

      Explore contentmarketinginstitute.com (Aug 22 2012) Tips & Best Practices

      ...mapping software programs will automatically insert the favicon, or graphic associated with the URL. (See the CMI logo shown below). * Create subheads and note the key points: Next, copy, paste, and edit the key ideas yo... (Read Full Article)

      Mentions:   Content Marketing   Blog   CMI

    10. Five Common Content Marketing Mistakes

      Explore CMO.com (Aug 14 2012) Industry & Business News

      ...skillful at producing content and sharing it in interesting ways to engage their audiences. Research from the Content Marketing Institute shows that content marketing spending is increasing, more tactics are being employ... (Read Full Article)

      Mentions:   Content Marketing   CMI

    11. The 7 Cs of building a social media strategy | Articles | Home

      Explore PR Daily News (Aug 14 2012) Industry & Business News

      ...re trying to make their lives easier? To learn more about the importance of content, you may want to read the Content Marketing Institute blog. 3. Curation You can’t think about content without mentioning curation. Curat... (Read Full Article)

      Mentions:   Rohit Bhargava   Forrester Research   Content Curation

    12. Should You Curate Content? The Essentials Every Content Marketer ...

      Explore e1evation, llc (Aug 6 2012) Industry & Business News

      ... The Essentials Every Content Marketer Needs to Consider August 6, 2012 create vs. curate, managing the wave, CMI Mark Sherbin has an excellent post on curation that I wanted to share with you… There’s no doubt that midw... (Read Full Article)

      Mentions:   Curation   CMI

    13. Humans Versus Search Engines: SEO Efforts and Quality Content Both Matter

      Explore Website Content Made Simple (Apr 27 2012)

      Humans Versus Search Engines: SEO Efforts and Quality Content Both Matter ...e that should be ignored. Acknowledging the Consumer Fortunately, according to a survey recently conducted by CMI, more and more company and website owners seem to be aware of the need for quality SEO content. Indeed, 18... (Read Full Article)

      Mentions:   Content Marketing   Search Engine Optimization   CMI

    14. The Importance of Asking “Why” When Curating

      Explore contentmarketinginstitute.com (Apr 16 2012)

      The Importance of Asking “Why” When Curating ...selves what I call the “Story Whys.” Now, this is a part of a larger education workshop that we do here at CMI — and is available through our Consulting Division — but it’s something you can certainly do on your own. ... (Read Full Article)

      Mentions:   Content Marketing   Curation   CMI

    15. How to Boost your Content Marketing with Content Curation ...

      Explore OpenView Venture Partners (Jan 5 2011)

      ...agers of growing technology companies. Late last year I wrote about our process for content curation on the Content Marketing Institute. Be sure to read the article in full. Three quick steps to curation include: 1. I... (Read Full Article)

      Mentions:   Joe Pulizzi   Content Curation   Content Marketing

    16. 1-14 of 14