2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

    Download now >>

     

  3. About Content Marketing

    Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.
    Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.

  6. Quotes about Content Marketing

    1. “ Today's data proves what we've long believed to be true: content marketing is difficult for B2B marketers to embrace due to misperceptions that it is a resource drain, but once put in place, they find it to be very effective. ”
      Richard Turcott in Study Reveals That Delivering Timely, Relevant Content Remains B2B Marketers' Biggest Challenge
    2. “ Even though B2B companies are adopting content marketing strategies at a rapid rate, there is still a lot of confusion about exactly what content curation is, how to realistically implement it and what the expected results should be. ”
      Pawan Deshpande in HiveFire CEO to Educate Marketers on Implementing Content Curation to Improve B2B Marketing and SEO
    3. “ Content curation is an exciting space for marketers today and many are looking for guidance on how to best achieve their content marketing goals. ”
      Pawan Deshpande in HiveFire CEO to Help Marketers Feed Their Content Beasts at Open Dialogue's Content Marketing Conference

  1. Content Marketing

    Comments Leave a Comment

    16-30 of 446 // « 1 2 3 4 5 ... 28 29 30 »

    1. Mentioned In 446 Articles

    2. B2B Marketing Trends 2012 Survey - Fill it out and be entered to win an IPad!

      Explore Curation Insights (Sep 28 2012)

      B2B Marketing Trends 2012 Survey - Fill it out and be entered to win an IPad! ...2nd Annual 2012 B2B Marketing Trends Survey. The survey should take you approximatly 5-7 minutes to complete. Content Marketing strategy is a growing focus for most successful businesses. Help us find out the habits of m... (Read Full Article)

      Mentions:   Content Marketing   B2B marketing

    3. Why Content Marketing Is The New Branding

      Explore CMO.com (Sep 25 2012) Industry & Business News

      A brand is built, over time, by third-party validation communicated through third-party content. What other people said about Volvo created the meaning of that brand--the advertising Volvo did just reinforced that meaning. As marketers, we try to convince customers and prospects to generate content about our brands.

      (Read Full Article)

      Mentions:   Content Marketing

    4. Content Curation Fundamentals

      Explore thesocialmediahandyman.com (Sep 20 2012) Curation 101 , Industry & Business News

      Content Curation Fundamentals ...hers have to say. How Curation Fits Into Your Content Marketing www.business2community.com9/11/12 Curation in content marketing. Visual curation can grab your audience’s attention like nothing else. In part 1 of my intro... (Read Full Article)

      Mentions:   Ann Handley   Content Curation   Content Marketing

    5. Using Content Curation as a Source for Perfect Content Marketing Mix

      Explore Social Media in Asia (Sep 20 2012) Industry Trends

      Using Content Curation as a Source for Perfect Content Marketing Mix ...eleased by Uberflip. Post also includes a visual of the graphic for reference. Content Curation as Source of Content Marketing Don’t have enough time each day to create original content? Well, you’re not alone. While I’... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    6. Content Marketing: Funnel Leads and Curation Usage Poll Results

      Explore Curation Insights (Sep 19 2012)

      Content Marketing: Funnel Leads and Curation Usage Poll Results ...n fact currently using content strategy marketing. 42% of our audience polled that they did not currently use content marketing and 21% responded with “Maybe” when posed the question. At Curata, we see this as an opportu... (Read Full Article)

      Mentions:   Pawan Deshpande   Content Curation   Content Marketing

    7. 7 Ways to Organize Your Content for Curation

      Explore contentmarketinginstitute.com (Sep 19 2012) Industry & Business News

      7 Ways to Organize Your Content for Curation

      Whether you are curating or creating content as a part of your strategy, how you organize content plays a powerful role. Here, we take a look at a few outstanding examples of how content marketers manage the organization process.

      (Read Full Article)

      Mentions:   Huffington Post   Amazon   Verne Global

    8. 'BtoB' Study: Content Marketing Adoption Surges

      Explore CMO.com (Sep 17 2012) Industry & Business News

      ... marketing as having its most significant impact on lead generation, cited by 51% of respondents. The study, “Content Marketing: Ready for Prime Time,” found 34% of marketers responding were “very” or “fully” engaged wit... (Read Full Article)

      Mentions:   Content Marketing

    9. 57+ Curation Content Tools Resource

      Explore webbythoughts.com (Sep 17 2012) Industry & Business News

      57+ Curation Content Tools Resource ...ventually show the evolution and understanding of a specific topic. Content curation can be used as a kind of content marketing that publishes and editorially collects all the best and most relevant content related to a ... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    10. Content curation: make it part of your content strategy

      Explore Freelance Marketing Management (Sep 17 2012) Industry & Business News

      Content curation: make it part of your content strategy ...omparison chart. Finally, a couple of intesting articles on content curation from Michiel Gaasterland and the Content Marketing Institute. I think the key to successful curation (like many things in marketing) is start s... (Read Full Article)

      Mentions:   Huffington Post   Ann Handley   Content Curation

    11. 3 Tips for More Buyer-Focused Content Marketing

      Explore Curation Insights (Sep 14 2012)

      3 Tips for More Buyer-Focused Content Marketing ...ut as they evaluate their options to solve a particular problem. Here are three tips for more buyer-focused content marketing: 1. Interview buyers to gain real insights. It’s just not enough to know the title, age a... (Read Full Article)

      Mentions:   Content Marketing

    12. Content Curation a Marketing Must

      Explore Content Marketing for Thought Leadership (Sep 13 2012) Industry & Business News , Tips & Best Practices

      Content Curation a Marketing Must ...keting Blog Content Curation Becoming a Marketing Must By Tatyana Meshcheryakova (Google+) on May 16, 2012 in Content Marketing Flash If content is currency, what does that make content curation? We’ve all heard the buzz... (Read Full Article)

      Mentions:   Steve Rosenbaum   Amazon   Beth Kanter

    13. Using Curation to Create the Perfect Content Marketing Mix

      Explore Infographics & Data Visualization (Sep 11 2012) Curation 101

      Using Curation to Create the Perfect Content Marketing Mix ... of information from around the web from where you can procure content. Using Curation to Create the Perfect Content Marketing Mix share “There’s much more to content curation for marketers than simply aggregating and ... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    14. IQ by Intel: What Content Marketers Can Learn from This New Digital Magazine

      Explore contentmarketinginstitute.com (Sep 11 2012) Case Studies , Industry & Business News

      IQ by Intel: What Content Marketers Can Learn from This New Digital Magazine ...well content travels through your social feeds. Want more content marketing inspiration? Download our ultimate eBook with 100 content marketing examples. This entry was posted in Chief Content Officer Magazine.... (Read Full Article)

      Mentions:   Content Marketing   CMI

    15. Content Curation: 5 Tips for Sharing Content Online

      Explore ReachCast Blog (Sep 8 2012) Tips & Best Practices

      Content Curation: 5 Tips for Sharing Content Online ...or or better yet, to the image cited on their website. Using content curation can be a great way to fuel your content marketing efforts, but it’s important to make sure you’re balancing this approach with creating fresh,... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    16. 3 Ideas For Using Content Curation To Master "Information Overload"

      Explore Content Marketing Software (Aug 30 2012) Tips & Best Practices

      ...e proficiently. 3. Monitor Data Sources. It may seem like a given, but in order to really engage an effective content marketing strategy, curators need to be aware of what each data stream produces. For example, social m... (Read Full Article)

      Mentions:   RSS   Content Curation   Content Marketing

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