2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

    Download now >>

     

  3. About Content Marketing

    Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.
    Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.

  6. Quotes about Content Marketing

    1. “ Today's data proves what we've long believed to be true: content marketing is difficult for B2B marketers to embrace due to misperceptions that it is a resource drain, but once put in place, they find it to be very effective. ”
      Richard Turcott in Study Reveals That Delivering Timely, Relevant Content Remains B2B Marketers' Biggest Challenge
    2. “ Even though B2B companies are adopting content marketing strategies at a rapid rate, there is still a lot of confusion about exactly what content curation is, how to realistically implement it and what the expected results should be. ”
      Pawan Deshpande in HiveFire CEO to Educate Marketers on Implementing Content Curation to Improve B2B Marketing and SEO
    3. “ Content curation is an exciting space for marketers today and many are looking for guidance on how to best achieve their content marketing goals. ”
      Pawan Deshpande in HiveFire CEO to Help Marketers Feed Their Content Beasts at Open Dialogue's Content Marketing Conference

  1. Content Marketing

    Comments Leave a Comment

    391-405 of 446 // « 1 2 ... 24 25 26 27 28 29 30 »

    1. Mentioned In 446 Articles

    2. Content Curation Needs The Human Touch For Lead Generation

      Explore demandgenreport.com (Nov 24 2010)

      ...rt list” first. Owen McDonald is Vice President of Client Strategy for Demand Creation Specialists (DCS), the content marketing division of G3 Communications, which also publishes The DemandGen Report. Owen is the primar... (Read Full Article)

      Mentions:   Brian Solis   Content Curation   Content Marketing

    3. Junta42 Content Marketing blog: Are Brands Ready to Be Media ...

      Explore Junta42 Content Marketing blog (Nov 18 2010)

      Junta42 Content Marketing blog: Are Brands Ready to Be Media ... ...ve been working to replicate the content creation models of companies ... Junta42 Content Marketing blog The Content Marketing Revolution * How Junta42 Works * Find a Vendor * Blog * Community * About Us * Top 42 Blogs ... (Read Full Article)

      Mentions:   American Express   Penton Media   Content Marketing

    4. The Mathematics of Content Marketing

      Explore contentmarketinginstitute.com (Nov 17 2010)

      The Mathematics of Content Marketing ... ... The Mathematics of Content Marketing By Stephanie Tilton | Published: November 17, 2010 When it comes to content marketing, producing enough content to engage prospects throughout the buying cycle ranks high on the ... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    5. 3 Thoughts on the Future of Online Marketing

      Explore Ad Sense Profit Machine (Nov 17 2010)

      ...oming year: Content Marketing – This area has been popularized in the past year by people like Joe Pulizzi of Content Marketing Institute and brands are indeed adopting a publisher model of marketing through content. Con... (Read Full Article)

      Mentions:   Rohit Bhargava   IBM   David Meerman Scott

    6. b2b prospects | Content Connection Blog :: Demand Creation Specialists

      Explore Custom Content Creation (Nov 11 2010)

      ...Content Curation Needs the Human Touch for Lead Generation ... phrases in b2b content marketing and lead generation circles is “content curation. ... They've been cataloging tons of precious content like museum... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    7. What's driving the content marketing evolution?

      Explore iMedia Connection (Nov 4 2010)

      One way online marketing is doing so is through content curation. So, what is a content curator? Rohit Bhargava defines the content curator as someone "who ...www.imediaconnection.com/content/27901.asp (Read Full Article)

      Mentions:   Rohit Bhargava   Content Curation   Content Marketing

    8. HiveFire CEO to Educate Marketers on Implementing Content Curation to Improve B2B Marketing and SEO

      Explore Marketwire (Nov 2 2010)

      ...will be leading a course, "Content Curation," that will provide marketers with tips and tricks for making B2B content marketing more feasible through the process of identifying, organizing and sharing timely and relevant... (Read Full Article)

      Mentions:   Marketwire   Cambridge   Pawan Deshpande

    9. B2B Marketers Share Content Woes

      Explore adotas.com (Oct 29 2010)

      ...arketers by HiveFire — developers of Curata, a content aggregating curator aimed at B2B companies — regarding content marketing, did 44% admit they do not have corporate or industry blog? Believe it or not, 36% of that g... (Read Full Article)

      Mentions:   HiveFire   Content Marketing   Blog

    10. Study Reveals That Delivering Timely, Relevant Content Remains B2B Marketers' Biggest Challenge

      Explore Marketwire (Oct 28 2010)

      ...ompany, today released results from its first annual B2B marketing research study. According to the findings, content marketing remains a significant hurdle for B2B marketers, yet those who are able to develop and employ... (Read Full Article)

      Mentions:   Marketwire   Cambridge   CMO

    11. Study Reveals That Delivering Timely, Relevant Content Remains B2B Marketers ...

      Explore Marketwire (Oct 28 2010)

      ...ompany, today released results from its first annual B2B marketing research study. According to the findings, content marketing remains a significant hurdle for B2B marketers, yet those who are able to develop and employ... (Read Full Article)

      Mentions:   Marketwire   Cambridge   CMO

    12. 8 Rules for Using the New B2B PR Stage | Marx Communications

      Explore marxcommunications.com (Oct 13 2010)

      ...est way to promote yourself is to create content. The buzzword these days in B2B PR and marketing circles is content marketing. And while a colossal amount has been written about it thanks to the great folks at Junta42,... (Read Full Article)

      Mentions:   Content Marketing   Blog

    13. HiveFire Advances Future of Marketing With Upcoming User Conference and FutureM Participation

      Explore HiveFire on Content Curation (Sep 30 2010)

      ... achievements. About HiveFire, Inc.HiveFire provides easy-to-use marketing solution for content curation and content marketing. HiveFire's product, Curata, allows marketers to quickly curate content on specific issues o... (Read Full Article)

      Mentions:   Cambridge   Pawan Deshpande   HiveFire

    14. Content Mobility: The Key to Content Migration | Content Marketing

      Explore contentmarketinginstitute.com (Sep 27 2010)

      Content Mobility: The Key to Content Migration | Content Marketing ...As your content marketing effort gears up, chances are you’re going to be producing a lot more content. Content Marketing Institute « 3 Strategies for Changing Your Company Culture To Support Content Marketing Cont... (Read Full Article)

      Mentions:   CMS   Content Marketing

    15. The Scrappy Marketer: Wheat vs. Chaff: Content Curation Ideas

      Explore Angie Pedersen's The Blog of ME (Sep 24 2010)

      This quote hit home:"...humans face a problem our species has never confronted before: We have too much information. Our challenge has shifted from finding what we need to filtering out what we don't. Today, curation is nearly as important as creation." (Read Full Article)

      Mentions:   Joe Pulizzi   Content Curation   Content Marketing

    16. @Junta42 Content Marketing blog: 4 Content Curation Ideas to Implement Now

      Explore Junta42 Content Marketing blog (Sep 22 2010)

      @Junta42 Content Marketing blog: 4 Content Curation Ideas to Implement Now ...u stuck on how exactly to do this? If so, here are some ideas to chew on. Junta42 Content Marketing blog The Content Marketing Revolution * How Junta42 Works * Find a Vendor * Blog * Community * About Us * Top 42 Blogs ... (Read Full Article)

      Mentions:   American Express   Paul Gillin   Content Curation

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