2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

    Download now >>

     

  3. About Content Marketing

    Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.
    Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.

  6. Quotes about Content Marketing

    1. “ Today's data proves what we've long believed to be true: content marketing is difficult for B2B marketers to embrace due to misperceptions that it is a resource drain, but once put in place, they find it to be very effective. ”
      Richard Turcott in Study Reveals That Delivering Timely, Relevant Content Remains B2B Marketers' Biggest Challenge
    2. “ Even though B2B companies are adopting content marketing strategies at a rapid rate, there is still a lot of confusion about exactly what content curation is, how to realistically implement it and what the expected results should be. ”
      Pawan Deshpande in HiveFire CEO to Educate Marketers on Implementing Content Curation to Improve B2B Marketing and SEO
    3. “ Content curation is an exciting space for marketers today and many are looking for guidance on how to best achieve their content marketing goals. ”
      Pawan Deshpande in HiveFire CEO to Help Marketers Feed Their Content Beasts at Open Dialogue's Content Marketing Conference

  1. Content Marketing

    Comments Leave a Comment

    421-435 of 446 // « 1 2 ... 26 27 28 29 30 »

    1. Mentioned In 446 Articles

    2. Create, Curate, but Don't Pirate: 2 Pointers about Content Curation & Ethics

      Explore HiveFire on Content Curation (Aug 5 2010)

      Create, Curate, but Don't Pirate: 2 Pointers about Content Curation & Ethics ..., and what guidelines and best practices should be followed when using content curation as a part of a larger content marketing strategy. There are three main guidelines that I keep in mind as part of curation.1. Create... (Read Full Article)

      Mentions:   Pawan Deshpande   Content Curation   Content Marketing

    3. @pr2020: What Is Content Marketing? | Driven By Content (1 of 5)

      Explore Inbound Marketing Agency (Aug 2 2010)

      ...pact content marketing (8:42). Part 4: PR 20/20 president Paul Roetzer shares the importance of your brand in content marketing, how content marketing is connected to PR and who you should trust to tell your story throug... (Read Full Article)

      Mentions:   Joe Pulizzi   inbound marketing   Christy Barksdale

    4. Content Marketing ROI: 3 Ways Content Curation Optimizes the B2B Content Supply Chain Featuring @McKQuarterly

      Explore HiveFire on Content Curation (Aug 1 2010)

      ...tion proposed by McKinsey's David C. Edelman. As digital marketers continue to expand and build their current content marketing strategies around professional publishing, it is critical that these organizations continue ... (Read Full Article)

      Mentions:   Digital Marketing   ROI   Taariq Lewis

    5. @Junta42 Content Marketing blog: How Much Should Brands Pay for Content? Is the price right?

      Explore Junta42 Content Marketing blog (Jul 29 2010)

      @Junta42 Content Marketing blog: How Much Should Brands Pay for Content? Is the price right? ...ey go by what "feels" right. So what's the true cost of content marketing? Junta42 Content Marketing blog The Content Marketing Revolution * How Junta42 Works * Find a Vendor * Blog * Community * About Us * Top 42 Blogs ... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    6. Why Social Curation fails for B2B Marketing - Curation Models Part I

      Explore HiveFire on Content Curation (Jul 29 2010)

      Why Social Curation fails for B2B Marketing - Curation Models Part I ...rs are essentially playing the role of a content curator as per its definition. In the business world, many content marketing managers salivate over the idea that a swarm of users can come together and create a vibrant... (Read Full Article)

      Mentions:   Digg   Pawan Deshpande   Content Curation

    7. How to Think and Act Like a Publisher (Part Two) | B2Bbloggers.com - B2B Social Media and Content Marketing by @b2bbloggers

      Explore b2bbloggers.com (Jul 25 2010)

      ...ship (your customers and potential customers) will help you get into the mindset that is driving the shift to content marketing, web content strategy, and ongoing content creation. We are at a pivotal time in history, wh... (Read Full Article)

      Mentions:   Content Marketing   B2B marketing   Curata

    8. @Junta42 Content Marketing blog: Marketers Act Like Publishers with one exception

      Explore Junta42 Content Marketing blog (Jul 22 2010)

      @Junta42 Content Marketing blog: Marketers Act Like Publishers with one exception ...alk about being a publisher today. Who would want to be a publisher today? Junta42 Content Marketing blog The Content Marketing Revolution * How Junta42 Works * Find a Vendor * Blog * Community * About Us * Top 42 Blogs ... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    9. Content & Curation: An Epic Poem and 5-part series by @kissane

      Explore Incisive.nu (Jul 22 2010)

      ...: NEWSPAPERS: “The youngs say they’re curating things, even though they do not work in museums.” SOCIAL MEDIA/CONTENT MARKETING PEOPLE: “Content curation is the new old newness. You must pure-play some content curation t... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    10. Why content curation is the new hype for content marketing : The LEADSExplorer Blog: Lead generation – Website visitors – CRM – B2B

      Explore leadsexplorer.com (Jul 11 2010)

      ...hances are you will run out of ideas after a few months (writers block ?). Content marketing is too demanding Content marketing is the hype as it uses content as a currency to get attention of your audience or potential ... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    11. Biznology Blog by Mike Moran: Words As Cover Ups for Content Marketing's "Secret"

      Explore Mike Moran (Jul 9 2010)

      ...with a client or two along the way. Here's to keeping it simple and avoiding the great word cover up that is "content marketing." (By the way, I have once again slaughtered my "250 word" rule and I apologize. I just h... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    12. @HiveFire CEO Pawan Deshpande to Present "Missing Link" of Content Marketing

      Explore Marketwire (Jul 6 2010)

      ... khenry@v2comms.com. About HiveFire HiveFire provides easy-to-use marketing software for content curation and content marketing. HiveFire's solution, Curata, allows marketers to quickly curate content on specific issues ... (Read Full Article)

      Mentions:   Cambridge   Pawan Deshpande   Content Curation

    13. 6 Reasons why Content Curation Tools may NOT be for you

      Explore HiveFire on Content Curation (Jun 25 2010)

      ...nd organizations may NOT want to include content curation or use of content curation tools as a part of their content marketing strategy. Since content curation is a means of bolstering your content marketing strategy, ... (Read Full Article)

      Mentions:   Pawan Deshpande   Content Curation   Content Marketing

    14. @Toprank Blog | Content Marketing: Definitions of Curation & Context

      Explore Online Marketing Blog (Jun 22 2010)

      ...de the best of both. Content Marketing: Definitions of Curation & Context Lee Odden on Jun 22nd, 2010 B2B, Content Marketing, Online Marketing Share content marketing Companies are realizing the value in “brands ... (Read Full Article)

      Mentions:   RSS   Digg   Pawan Deshpande

    15. HiveFire Smelts Aggregation and Publication for B2B Marketers = Content Curation Marketing

      Explore adotas.com (Jun 21 2010)

      ...nt on specific topics relevant to potential customers. ADOTAS – “The challenge our customers struggle with is content marketing,” says HiveFire CEO Pawan Deshpande. “How do you produce and distribute content on a regular... (Read Full Article)

      Mentions:   Pawan Deshpande   Content Marketing   B2B marketing

    16. 3 nimble trends changing content and marketing - Chief Marketing ...

      Explore Chief Marketing Technologist (Jun 1 2010)

      As Facebook's Open Graph protocol is demonstrating, even just a little bit of semantic markup associated with your content can go a long way in making —your content more friendly to find, share, and curate. (Read Full Article)

      Mentions:   Content Marketing

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