2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

    Download now >>

     

  3. About Content Marketing

    Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.
    Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.

  6. Quotes about Content Marketing

    1. “ Today's data proves what we've long believed to be true: content marketing is difficult for B2B marketers to embrace due to misperceptions that it is a resource drain, but once put in place, they find it to be very effective. ”
      Richard Turcott in Study Reveals That Delivering Timely, Relevant Content Remains B2B Marketers' Biggest Challenge
    2. “ Even though B2B companies are adopting content marketing strategies at a rapid rate, there is still a lot of confusion about exactly what content curation is, how to realistically implement it and what the expected results should be. ”
      Pawan Deshpande in HiveFire CEO to Educate Marketers on Implementing Content Curation to Improve B2B Marketing and SEO
    3. “ Content curation is an exciting space for marketers today and many are looking for guidance on how to best achieve their content marketing goals. ”
      Pawan Deshpande in HiveFire CEO to Help Marketers Feed Their Content Beasts at Open Dialogue's Content Marketing Conference

  1. Content Marketing

    Comments Leave a Comment

    31-45 of 446 // « 1 2 3 4 5 6 ... 28 29 30 »

    1. Mentioned In 446 Articles

    2. INFOGRAPHIC: Using Curation to Create the Perfect Content Marketing Mix

      Explore Digital Publishing Software (Aug 29 2012) Industry Trends

      ...ctive way and with limited resources. We just released an infographic about the rise of content curation as a content marketing tactic. The visual examines how curation can be used to increase visibility, boost SEO, and ... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    3. Upcoming Webinar - Content Marketing: From Creation to Curation

      Explore Curation Insights (Aug 29 2012) Industry & Business News

      Upcoming Webinar - Content Marketing: From Creation to Curation ...e marketing solution for content curation and content marketing. Pawan has spoken at leading events including Content Marketing World, SXSW Interactive, Online Media Summit, Social Media Breakfast and multiple AMA webina... (Read Full Article)

      Mentions:   Boston   AMA   Pawan Deshpande

    4. Is Content Curation Just Organized Theft?

      Explore justinplambert.net (Aug 28 2012) Industry & Business News

      Is Content Curation Just Organized Theft? ...t least right now, I’m fairly comfortable saying that content curation is NOT a necessary ingredient in every content marketing strategy. I think it has its place, and I definitely appreciate it when I run across it. But... (Read Full Article)

      Mentions:   Digg   inbound marketing   Content Curation

    5. Killer time-saving content curation strategies

      Explore seocopywriting.com (Aug 28 2012) Curation 101

      Killer time-saving content curation strategies ...itor and content curator of ~ 3 years for the SEO Copywriting blog – particularly, the weekly (Wednesday) SEO Content Marketing Roundup – and... 2. Many individuals have asked me how I do what it is I do with content cur... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    6. Is Your Resume Content Marketing?

      Explore CMO.com (Aug 27 2012) Industry & Business News , Tips & Best Practices

      ...e bill. In “What Is Content Marketing?” the Content Marketing Institute (CMI) gives us a useful definition of content marketing: “Content marketing is a marketing technique of creating and distributing relevant and valua... (Read Full Article)

      Mentions:   Content Marketing   CMI

    7. Content Marketing through Email Newsletters

      Explore Curation Insights (Aug 22 2012) Curation 101

      Content Marketing through Email Newsletters ...you're thinking about doing content marketing through newsletters. Email newsletters are a powerful means for content marketing. They allow you to regularly broadcast and deliver content to a wide user base. However at... (Read Full Article)

      Mentions:   Content Marketing   Blog

    8. How to Create an Idea Dashboard to Track Your Favorite Content Ideas

      Explore contentmarketinginstitute.com (Aug 22 2012) Tips & Best Practices

      ... time, you’ll end up creating an additional source of information overload. Your goal is not to duplicate the Content Marketing Institute’s archives, but rather to index the articles that you will refer to often and, the... (Read Full Article)

      Mentions:   Content Marketing   Blog   CMI

    9. 10 B2B Companies That Create Exceptional Content

      Explore Internet Marketing Blog (Aug 21 2012) Case Studies , Tips & Best Practices

      10 B2B Companies That Create Exceptional Content

      Overview of a few select brands that are creating exceptional content as a part of their marketing efforts:

      ...we've compiled a starter list of B2B companies that create killer content on a regular basis to keep prospects coming back to their website and engaging with their business. Still think your company is too boring to create compelling content? You might want to think again. 

      (Read Full Article)

      Mentions:   inbound marketing   Content Marketing   Blog

    10. Curation as Part of Your Content Strategy

      Explore nextprinciples.com (Aug 21 2012) Industry & Business News

      ... people will know it’s worthy. In conclusion, content curation can be very effective as part of your overall content marketing strategy. With so many ways to share through blogs and social media, it can also be fundamen... (Read Full Article)

      Mentions:   Content Marketing   Curation

    11. Curation as Part of Your Content Strategy

      Explore nextprinciples.com (Aug 21 2012) Industry & Business News

      ... people will know it’s worthy. In conclusion, content curation can be very effective as part of your overall content marketing strategy. With so many ways to share through blogs and social media, it can also be fundamen... (Read Full Article)

      Mentions:   Content Marketing   Curation

    12. Breaking Down the Steps to Content Curation | Red Raccoon Interactive

      Explore redraccooninteractive.com (Aug 20 2012) Industry & Business News

      ...ent marketing strategy. Content Curation Compendium: 50 Comprehensive Checklists In this comprehensive guide, content marketing enthusiast Dr. Alicejane Lippner uses her expertise to break down the process of content cur... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    13. Ellis Booker - Best-Practices in Content Curation

      Explore The CMO Site (Aug 20 2012) Industry & Business News , Tips & Best Practices

      Ellis Booker - Best-Practices in Content Curation ... variety of platforms, will help with the next step, too. Encourage sharing and discussion. If a main goal of content marketing is to engage current and potential customers, don't neglect to provide a variety of ways for... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    14. Five Common Content Marketing Mistakes

      Explore CMO.com (Aug 14 2012) Industry & Business News

      ...ng it in interesting ways to engage their audiences. Research from the Content Marketing Institute shows that content marketing spending is increasing, more tactics are being employed and marketers are getting more confi... (Read Full Article)

      Mentions:   Content Marketing   CMI

    15. The 7 Cs of building a social media strategy | Articles | Home

      Explore PR Daily News (Aug 14 2012) Industry & Business News

      ...ts, you may want to consider using an application like Divvy. For the more advanced content creators, using a content marketing software platform such as Kapost should be something you consider. 5. Connection After you h... (Read Full Article)

      Mentions:   Rohit Bhargava   Forrester Research   Content Curation

    16. How curation fits into content marketing

      Explore lizwilson.me (Aug 10 2012) Industry & Business News , Tips & Best Practices

      How curation fits into content marketing ...iverse of content is good news for marketers. You are here:Home HOW-TO Curation How curation fits in to your content marketing Liz Wilson August 10, 2012 How curation fits in to your content marketing Content curation... (Read Full Article)

      Mentions:   Rohit Bhargava   Content Curation   Content Marketing

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