2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

    Download now >>

     

  3. About CRM

    Customer relationship management (CRM) is a customer-centric business strategy with the goal of maximizing profitability, revenue, and customer satisfaction. Technologies that support this business purpose include the capture, storage and analysis of customer, vendor, partner, and internal process information. Functions that support this business purpose include sales, marketing, customer service, training, professional development, performance management, human resource development, and compensation. Technology to support CRM initiatives must be integrated as part of an overall customer-centric strategy. Many CRM initiatives have failed because implementation was limited to software installation without alignment to a customer-centric strategy.

  6. Quotes about CRM

    1. “ A Facebook promotion is only as good as the information that it feeds back to the sales, CRM, marketing or senior management executives who can turn it into a business gain. ”
      In Why You Need A Strategy for Social Media

  1. CRM

    Comments Leave a Comment

    1-5 of 5

    1. Mentioned In 5 Articles

    2. 10 Rules of Lead Generation

      Explore LEADership by Louis Foong (Apr 19 2012)

      10 Rules of Lead Generation ...ad generation results. 5. Make technology work for you; not the other way around. Sales automation tools and CRM systems are meant to simplify lead generation. It’s common, however, to see organizations and individuals ... (Read Full Article)

      Mentions:   CRM   Content Curation   Content Marketing

    3. Developing a Social Search Strategy – Content Is King

      Explore Serve4Impact (Aug 14 2011)

      ...cial Media and Beyond | Scoop.it Posted: 2011/08/14 by fredzimny in Because i like to share again and again, CRM, Enterprise 2.0, Social Media, Web 2.0 and Information Technology,, Front Office and Customer Service Oper... (Read Full Article)

      Mentions:   Social Media   CRM   Content Curation

    4. The Coming Age of Curation

      Explore CRM Buyer (Jul 20 2011)

      ...volution. It's a communications revolution -- no, a transparency revolution. So, as I see it, the opposite of CRM, anti-CRM perhaps, is a lack of transparency in a vendor's dealings with its customers. Transparency doesn... (Read Full Article)

      Mentions:   CRM   Forrester Research   Curation

    5. B2B Social Media: Breaking Through the 5 Barriers to Success

      Explore B2B Marketing and Sales Effectiveness (Feb 8 2011)

      ...r using a powerful backend for management of marketing data. This includes leveraging marketing automation or CRM solutions to transfer data into useful statistics. 4. Creating a winning reader experience – Building the ... (Read Full Article)

      Mentions:   ROI   CRM   Content Curation

    6. Why You Need A Strategy for Social Media

      Explore Market research & statistics (Feb 10 2010)

      ...hould be avoided. “A Facebook promotion is only as good as the information that it feeds back to the sales, CRM, marketing or senior management executives who can turn it into a business gain,” said Mr. Verna. “Fiv... (Read Full Article)

      Mentions:   CRM   PowerPoint   Brian Solis

    7. 1-5 of 5