1. Eloqua

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    1-15 of 15

    1. Mentioned In 15 Articles

    2. Content Curation Drives Lead Generation

      Explore blog.atomicreach.com (Oct 18 2012) Case Studies

      ...ter after three years (or thirty-six months),” writes Cohen. If that isn’t convincing enough, both Kapost and Eloqua found that content marketing’s cost per lead drops 80% after the first five months. So how does content... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    3. Curate To Get You Through the Sales Funnel

      Explore blog.atomicreach.com (Oct 9 2012) Industry & Business News

      ...und that the Eloqua sales model is helpful in pairing our content marketing strategy with our sales strategy. Eloqua has managed to break down the types of content marketers should distribute for every stage of the sales... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    4. Upcoming Webinar - Content Marketing: From Creation to Curation

      Explore Curation Insights (Aug 29 2012) Industry & Business News

      Upcoming Webinar - Content Marketing: From Creation to Curation ...r @GetCurata. Joe ChernovJoe Chernov is the VP of Content Marketing for marketing automation SaaS company, Eloqua. He is responsible for imagining, creating, distributing and measuring content that increases awareness... (Read Full Article)

      Mentions:   Boston   AMA   Pawan Deshpande

    5. Content Curation vs. Thought Leadership: What’s the Difference? « B2B Marketing POSTs by Laura Ramos

      Explore B2B Marketing POSTs by Laura Ramos (Aug 27 2012) Industry & Business News , Tips & Best Practices

      Content Curation vs. Thought Leadership: What’s the Difference? « B2B Marketing POSTs by Laura Ramos ...ting Interactions by Ardath Albee + Modern B2B Marketing by the team at Marketo + It's All About Revenue from Eloqua * About this blog High tech marketers face incredible challenges building awareness, developing demand,... (Read Full Article)

      Mentions:   Forrester Research   Content Curation   Curation

    6. 10 B2B Companies That Create Exceptional Content

      Explore Internet Marketing Blog (Aug 21 2012) Case Studies , Tips & Best Practices

      10 B2B Companies That Create Exceptional Content

      Overview of a few select brands that are creating exceptional content as a part of their marketing efforts:

      ...we've compiled a starter list of B2B companies that create killer content on a regular basis to keep prospects coming back to their website and engaging with their business. Still think your company is too boring to create compelling content? You might want to think again. 

      (Read Full Article)

      Mentions:   inbound marketing   Content Marketing   Blog

    7. Content strategy: what is it that you plan to say?

      Explore michielgaasterland.com (Aug 14 2012) Industry & Business News

      ... for demand creation software) in a guest submission from Valeria Maltoni, business strategist. Check it out: Eloqua Maltoni Social Media Cartoon It sums up the way many businesses and organisations approach social media... (Read Full Article)

      Mentions:   Blog   Eloqua

    8. How Content Curation Gets Done is Really Important

      Explore The Content Marketing Software Platform (May 20 2012)

      ... for information about marketing trends and tactics. They were as likely to list companies like ExactTarget, Eloqua, SEOmoz, and Hubspot as they were media sites like Marketing Profs and the Content Marketing Institute.... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    9. Marketing Automation Requires a Content Strategy

      Explore links.eqentia.com (Apr 30 2012)

      ... on providing educational content that is easily found and shared. And don't forget to appeal to influencers. Eloqua's blog tree is one clever example of doing a list in an innovative format. (You'll find CustomerThink o... (Read Full Article)

      Mentions:   Blog   Eloqua

    10. HiveFire eBook Wins Killer Content Award :: Target-Info.com

      Explore Target (Apr 28 2012)

      ...easure and optimize content marketing strategies. In addition to HiveFire, other recipients included Hubspot, Eloqua and Rackspace. HiveFire's eBook was specifically honored for: • Successfully finding the right audience... (Read Full Article)

      Mentions:   Cambridge   Pawan Deshpande   Manhattan

    11. Expert Predictions for Content Marketing 2015

      Explore contentmarketinginstitute.com (Feb 24 2012)

      Expert Predictions for Content Marketing 2015 ...how to measure it and optimize it. Currently about 80 percent of our clients are using tools like Marketo and Eloqua, whereas in 2008 only 10 percent were. In 2008, the career path of a senior marketer was getting furthe... (Read Full Article)

      Mentions:   ABC   Asia   New York Times

    12. Build trust & boost sales by sharing golden nuggets

      Explore VisibleGains Blog (Oct 18 2011)

      ...errals. I found this trust theme particularly interesting having just read a blog by Steven Woods, CTO at Eloqua, on “Trust, Reputation, and Inside-Sales”.... (Read Full Article)

      Mentions:   Content Curation   Curation   Eloqua

    13. Prime Your B2B Marketing Mind

      Explore Business 2 Community (Oct 3 2011)

      ...the left, if they want to help their companies gain sustainable advantages. And, in case the resources that Eloqua has curated here for your continuing education aren’t enough, they’ve also included original articles f... (Read Full Article)

      Mentions:   Content Curation   Curation   B2B marketing

    14. Eloqua Releases the "Real World Marketing Syllabus"

      Explore MarketWatch (Sep 27 2011)

      ...." The Real World Market Syllabus is available for free on Eloqua's It's All About Revenue blog. About Eloqua Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Manageme... (Read Full Article)

      Mentions:   London   Cambridge   Austin

    15. Beyond Blogs and White Papers: A Recap of Pawan Deshpande’s Panel at MarketingProf’s B2B Forum

      Explore Curation Insights (Jun 17 2011)

      Beyond Blogs and White Papers: A Recap of Pawan Deshpande’s Panel at MarketingProf’s B2B Forum ... panel, “Beyond Blogs and White Papers: 7 Approaches for Compelling Content That You Haven’t Thought Of,” was Eloqua’s Vice President of Content Marketing, Joe Chernov and Becki Dilworth, vice president of digital strate... (Read Full Article)

      Mentions:   RSS   Boston   Pawan Deshpande

    16. HiveFire Ceo & Content Curation Guru Pawan Deshpande to Address MarketingProfs B2B Forum

      Explore Marketwire (Jun 7 2011)

      ...ich makes the content curation solution Curata, will join Joe Chernov, vice president of content marketing at Eloqua, and Becki Dilworth, vice president of digital strategy at Bridgeline Digital on the panel. Ann Handley... (Read Full Article)

      Mentions:   Cambridge   Pawan Deshpande   HiveFire

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