1. Forrester Research

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    1. Mentioned In 14 Articles

    2. Where Mobile is Going in 2013: Five Trends To Watch

      Explore blogs.imediaconnection.com (Oct 9 2012)

      ...loud. The app Internet market was recently estimated to be worth $2.2 billion, according to George F. Colony, Forrester’s Chairman and CEO, who predicted in a blog post that the market will expand by 85 percent. 2. Users... (Read Full Article)

      Mentions:   Forrester Research   Blog

    3. Content Curation vs. Thought Leadership: What’s the Difference? « B2B Marketing POSTs by Laura Ramos

      Explore B2B Marketing POSTs by Laura Ramos (Aug 27 2012) Industry & Business News , Tips & Best Practices

      Content Curation vs. Thought Leadership: What’s the Difference? « B2B Marketing POSTs by Laura Ramos ...k today to improve Marketing's standing and influence inside your firm. This blog draws on the heritage of my Forrester research. You are welcome to participate and critique, praise, extend, or correct the information an... (Read Full Article)

      Mentions:   Forrester Research   Content Curation   Curation

    4. The 7 Cs of building a social media strategy | Articles | Home

      Explore PR Daily News (Aug 14 2012) Industry & Business News

      ...on with your social media strategy, you may want to learn about the social media maturity model. According to Forrester, there are five main stages of social media maturity and adoption. For more resources, visit the aut... (Read Full Article)

      Mentions:   Rohit Bhargava   Forrester Research   Content Curation

    5. Technology Will Be Applied to Content Curation in 2012

      Explore Curation Insights (Mar 6 2012)

      ...0 percent of financial services firms, and 18 percent of business and professional services firms surveyed by Forrester Research.Gartner analyst Laura McLellan has predicted that by 2017, chief marketing officers will sp... (Read Full Article)

      Mentions:   Forrester Research   Content Curation   Content Marketing

    6. 10 Startup Trends That Will Be Huge In 2012

      Explore Business Insider (Dec 19 2011)

      ...build; today they can be developed for $50,000 in two months, according to research done earlier this year by Forrester--as well as the success of customization retailers like CafePress and Zazzle, whose maturation and m... (Read Full Article)

      Mentions:   ABC   Steve Jobs   New York

    7. The Coming Age of Curation

      Explore CRM Buyer (Jul 20 2011)

      ...ext Shiny Object.'" Karen Quintos, CMO of Dell, speaking in New York City presented the results of a study by Forrester Research that it commissioned titled, "Listening and Engaging in the Digital Marketing Age." Accordi... (Read Full Article)

      Mentions:   CRM   Forrester Research   Curation

    8. Does content curation have a place at the thought leadership table?

      Explore Thought Leadership (Jul 11 2011)

      ...sie at Hivefire. Jessie sent this in response to another definition I shared on this blog from Jeff Ernst at Forrester. This is what Jessie had to say: Thanks for sharing! We’ve got one we like to use as well from a con... (Read Full Article)

      Mentions:   Forrester Research   HiveFire   Content Curation

    9. Another great definition of thought leadership

      Explore Thought Leadership (Jul 8 2011)

      ... in the field. Here is one of the better definitions I have seen. It comes from Jeff Ernst. Jeff is with Forrester. He serves CMO & Marketing Leadership Professionals. He is an expert across all things marketing wi... (Read Full Article)

      Mentions:   Forrester Research   Thought Leadership

    10. Digital Marketing’s Midyear Reality Check | CMO.com

      Explore CMO.com (Jun 15 2011)

      ... "[Location-based services] is an area most major tech companies are investing heavily in.” Elizabeth Shaw, a Forrester analyst, told CMO.com that she also sees augmented reality slowly becoming part of the mobile equati... (Read Full Article)

      Mentions:   China   Forrester Research   Japan

    11. The Curation Economy and The 3C's of Information Commerce

      Explore Brian Solis (Apr 26 2011)

      ...r Research tracked how people adopt and use social technologies through its Technographics research. In 2010, Forrester observed that almost 70% of people using social media simply consumed content. They did not comment.... (Read Full Article)

      Mentions:   Steve Rosenbaum   Forrester Research   Curation

    12. This Week in Social Media

      Explore Apple (Dec 24 2010)

      ...on products and brands. But when it comes to social networking, not all friends are created equal. A recent Forrester study profiles the “Influentials,” the 26% of US online adults who have particular clout over friend... (Read Full Article)

      Mentions:   Starbucks   Social Media   Time Magazine

    13. Creation vs. Curation | Tech PR Gems - Topaz Partners Social Media ...

      Explore techprgems.com (Oct 1 2010)

      ...unted as content creation – like this blog post. This phenomenon is perhaps what led to the statistics in the Forrester report, indicating that social media content creation has plateaued, even though it may seem to many... (Read Full Article)

      Mentions:   New York Times   AOL   Forrester Research

    14. @Kiffets Voice » Why is Personalizing News Hard? Maybe we don't know how amazingly possible it is?

      Explore Kiffets Voice (Aug 24 2010)

      ...tatistics, a proxy question is how many people use RSS readers since RSS users select their own feeds. A 2008 Forrester report pegs RSS usage at 11%. But, much has changed since 2008. More people are reading news online... (Read Full Article)

      Mentions:   RSS   Forrester Research   Blog

    15. Innovation and the future of the ad agency | Mike Parsons

      Explore Mike Parsons (Mar 22 2010)

      ...‘what’ brands need to do but a shift towards ‘how’ to deliver it. And clients want it delivered – in a recent Forrester study, 93% of senior business executives cited innovation as a top strategic priority. The perspirat... (Read Full Article)

      Mentions:   New York   Forrester Research   London

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