2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

    Download now >>

     

  3. About inbound marketing

    Inbound marketing is a style of marketing that essentially focuses on getting found by customers. This sense is related to relationship marketing and Seth Godin's idea of permission marketing. David Meerman Scott recommends that marketers "earn their way in" (via publishing helpful information on a blog etc.) in contrast to outbound marketing where they used to have to "buy, beg, or bug their way in" (via paid advertisements, issuing press releases in the hope they get picked up by the trade press, or paying commissioned sales people, respectively).

  1. inbound marketing

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    1-15 of 37 // 1 2 3 »

    1. Mentioned In 37 Articles

    2. 4 Frequently Asked Questions About Content Curation

      Explore Digital Marketing Done Right (Nov 5 2012) Industry & Business News

      ... for that Aha! moment? Read on. Speak with digital marketers anywhere about the ins and outs of a successful inbound marketing campaign and they’ll all tell you one thing: “It all comes down to content.” Hear this refra... (Read Full Article)

      Mentions:   inbound marketing   Content Curation   Content Marketing

    3. 12 Business Blogging Shortcuts for Time-Crunched Marketers

      Explore Internet Marketing Blog (Oct 17 2012) Case Studies , Industry & Business News

      ...n point stood out among the rest: everyone we spoke with acknowledged the importance of business blogging for inbound marketing success, but many people said that, despite their best efforts, it's really hard to find eno... (Read Full Article)

      Mentions:   CMO   inbound marketing

    4. Is Content Curation Just Organized Theft?

      Explore justinplambert.net (Aug 28 2012) Industry & Business News

      Is Content Curation Just Organized Theft?

      Shedding some light and perspective on content curation.

      The first term I wanted to hit up is “content curation” since it’s one I am personally confused about sometimes.

      (Read Full Article)

      Mentions:   Digg   inbound marketing   Content Curation

    5. 10 B2B Companies That Create Exceptional Content

      Explore Internet Marketing Blog (Aug 21 2012) Case Studies , Tips & Best Practices

      10 B2B Companies That Create Exceptional Content ... One of the biggest concerns we hear from B2B companies when we explain the importance of content creation in inbound marketing is that their focus is somehow not interesting enough to sustain a blog or other creative co... (Read Full Article)

      Mentions:   inbound marketing   Content Marketing   Blog

    6. 3 Tricks to Gather Good Content for Social Media Marketing

      Explore weidert.com (Aug 16 2012) Industry & Business News

      ...nal content is only one part of the equation. When it comes to social media marketing, a key component of any Inbound Marketing Strategy, third-party content is an important part of what you share with your followers. Fo... (Read Full Article)

      Mentions:   inbound marketing   Blog   Marketing Strategy

    7. Top 5 Most Shareable Content Types

      Explore Website Content Made Simple (Jun 18 2012) Tips & Best Practices

      Top 5 Most Shareable Content Types ... Coca-Cola has embraced for its new marketing strategy dubbed "content excellence". With this emerging trend, inbound marketing is fast taking the place of traditional advertising, telemarketing and direct mail. What are... (Read Full Article)

      Mentions:   inbound marketing   Blog   Marketing Strategy

    8. Content Curation, SEO Both Part of a Virtuous Cycle

      Explore Curation Insights (May 31 2012) Industry & Business News

      ...ch enables continued content curation, which starts the cycle over again. Marta Kagan of Hubspot reports that inbound marketing costs 60 percent to 62 percent less per lead than traditional outbound marketing. Most obse... (Read Full Article)

      Mentions:   JC Penney   inbound marketing   Content Curation

    9. How Does Content Curation Provide Benefits

      Explore brassCycle (May 31 2012) Industry & Business News

      ...ion. It should be part of your inbound marketing strategy for a number of reasons. Content curation: A strong inbound marketing plan should include a blend of content creation and content curation, along with true intera... (Read Full Article)

      Mentions:   inbound marketing   Content Curation   Curation

    10. The Content Marketing Marathon: Curation and Outsourcing Can Help

      Explore Website Content Made Simple (May 9 2012)

      ... support a free-market approach, making content accessible to businesses of all sizes. Otherwise, content and inbound marketing as whole would be an elite practice reserved for only big companies with the largest budgets... (Read Full Article)

      Mentions:   ROI   inbound marketing   Content Marketing

    11. Don't Let a White Paper Be a Content "Dead End"

      Explore b2bdigital.net (Apr 26 2012)

      ..., marketers can provide paths for buyers to continue their research. Your Turn With the focus on content and inbound marketing, who do you think B2B marketers are not implementing these practices in their content? Share... (Read Full Article)

      Mentions:   At&T   Dell   SAP

    12. How a Small VC's Commitment to Content Made a BIG Difference

      Explore Internet Marketing Blog (Apr 12 2012)

      ...iters in a world where it’s never been done before, why can’t other companies do it, too? 5 Lessons From Our Inbound Marketing Journey If you’re trying to get an inbound marketing initiative off the ground, here are fi... (Read Full Article)

      Mentions:   Newt Barrett   Joe Pulizzi   inbound marketing

    13. Breaking News Can Drive Inbound Traffic, Optify Argues

      Explore Curation Insights (Mar 20 2012)

      ... are handled well, breaking news will “take care of itself,” one might argue. Breaking news presents a unique inbound marketing opportunity for business-to-business marketers, even though most B2B marketers likely believ... (Read Full Article)

      Mentions:   Japan   inbound marketing   Content Marketing

    14. How to Get Started with Content Marketing

      Explore Business 2 Community (Feb 10 2012)

      ...ur business, and you’d like to add content marketing to your existing programs so you can reap the rewards of inbound marketing. Before you begin to create content, be sure you have your target market in mind. What do th... (Read Full Article)

      Mentions:   inbound marketing   Content Curation   Content Marketing

    15. Better SEO Ranking is One Reason to Curate Content

      Explore Senay Johnson (Jan 18 2012)

      ...n relevant to your brand and customers and distributing it via online and social media. With today’s focus on inbound marketing, it is a critical part of both your brand and marketing strategy. For branding, providing re... (Read Full Article)

      Mentions:   inbound marketing   Content Curation   Curation

    16. 8 Reasons You'll Get Buried Alive Without Quality Content

      Explore Internet Marketing Blog (Jan 2 2012)

      8 Reasons You'll Get Buried Alive Without Quality Content ...rth Twitter Chat tomorrow, January 3, 3:30 PM ET. We'll discuss all things content related for your business' inbound marketing strategy and answer your burning questions on the topic. The hashtag to follow along is #Inb... (Read Full Article)

      Mentions:   URL   inbound marketing   Content Marketing

    17. 1-15 of 37 // 1 2 3 »