1. JC Penney

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    2. Content Curation, SEO Both Part of a Virtuous Cycle

      Explore Curation Insights (May 31 2012)

      ...elements of SEO in a natural way. For example, says Optify, one company to be taught a “black hat” lesson was JC Penney. Penney’s strategy consisted of getting a high number of inbound links to jcpenney.com with anchor t... (Read Full Article)

      Mentions:   JC Penney   inbound marketing   Content Curation

    3. Tips for Developing a Content Distribution Strategy

      Explore Beyond PR (Nov 1 2011)

      ...moting. Your company blog (or a guest post on another blog) can play important roles, too. (Case in point: JC Penney wisely uploaded their clever television commercial to YouTube, which I’ve embedded at the top of thi... (Read Full Article)

      Mentions:   JC Penney   Rand Fishkin   Blog

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