1. Lee Odden

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    1. Mentioned In 15 Articles

    2. How to Feed the Social Media Content Beast? Layers

      Explore ClickZ (Oct 8 2012) Industry & Business News

      ...Lee Odden shares a few tips on how to create sufficient content for your marketing programs using a framework he calls "layers". He shares a few ways to do this, among which is curation: Doing more with less i... (Read Full Article)

      Mentions:   Lee Odden   Content Curation   Curation

    3. Words That Begin With Other Folks #4

      Explore justinplambert.net (Sep 29 2012)

      ...ight for me. And, in turn, for my clients. Check it out and see if it hits you the same way. I’m a big fan of Lee Odden’s writing. He digs deep like Brian Solis without flying over my head like Solis sometimes can. In th... (Read Full Article)

      Mentions:   David Meerman Scott   Brian Solis   Chris Brogan

    4. 8 Ideas for Feeding Your Content Beast

      Explore contentmarketinginstitute.com (Jul 18 2012) Industry & Business News , Industry Trends

      8 Ideas for Feeding Your Content Beast ...log posts and articles together with tweets, photos, or videos. As an example, following a webinar I did with Lee Odden, I quickly created a webinar recap post from the tweets of attendees. Similarly, following last year... (Read Full Article)

      Mentions:   London   Pawan Deshpande   Lee Odden

    5. 5 Compelling Reasons To Curate And Repurpose Your Content

      Explore Website Content Made Simple (Jul 6 2012) Tips & Best Practices

      5 Compelling Reasons To Curate And Repurpose Your Content ...er base. Efficiency One piece of content can become the hub for a whole range of other content pieces in what Lee Odden calls the hub and spoke model of content creation. Your hub may be an 8-page white paper that spawns... (Read Full Article)

      Mentions:   Lee Odden   Content Marketing   Curation

    6. 'Optimize': A Practical Guide to Content Marketing

      Explore ClickZ (Apr 27 2012)

      'Optimize': A Practical Guide to Content Marketing ... a marketer's job description: content marketing. For marketers looking for best practices, Internet marketer Lee Odden's new book, "Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, an... (Read Full Article)

      Mentions:   Social Media   Lee Odden   Content Marketing

    7. 7 Content Curation Techniques

      Explore YouTube (Apr 5 2012)

      ...Barbra Gago curated more than 7 ideas that she presented at Content Marketing World...help from Michele Linn, Lee Odden and others. ... (Read Full Article)

      Mentions:   Lee Odden   Content Curation   Content Marketing

    8. 6 Leaders in Content Marketing

      Explore Curation Insights (Oct 19 2011)

      ...bout digital marketing, advertising and media, as well as a biweekly column in iMediaConnection. Lee Odden. Lee Odden is the CEO of TopRank Online Marketing, a digital marketing and public relations firm. He began work... (Read Full Article)

      Mentions:   Guardian   Social Media   Time Magazine

    9. Content Curation Techniques - Content Marketing World 2011 ...

      Explore YouTube (Sep 12 2011)

      ...Barbra Gago curated more than 7 ideas that she presented at Content Marketing World...help from Michele Linn, Lee Odden and others. ... (Read Full Article)

      Mentions:   Lee Odden   Content Curation   Content Marketing

    10. 10 Things I Learned at Content Marketing World

      Explore Curation Insights (Sep 9 2011)

      ...illustrate and communicate that story. Content IS storytelling.6. SOCIAL MEDIA LONGTAILOr word of mouth or as Lee Odden of TopRank Marketing refers to it, the Hub & Spoke model. It’s something we do every day when we sha... (Read Full Article)

      Mentions:   David Meerman Scott   HiveFire   TopRank

    11. Content Curation: A rose by any other name (Part Ii) | EnVeritas Group

      Explore Web Content Marketing (May 23 2011)

      ...reators fully understand just how much hard work and time it takes to become trusted, authoritative sources. Lee Odden pointed out in his blog that big companies, too, are coming to realize the Herculean demands of prov... (Read Full Article)

      Mentions:   HiveFire   Lee Odden   Content Curation

    12. Content Creation Curation & Seo curated by Content Creation ...

      Explore Pearltrees (May 18 2011)

      ...Realities - Webinar Recap Areas of Interest: Marketing, Newspapers, Science, Search, Social Media On Tuesday, Lee Odden from Top Rank Marketing and I presented a webinar entitled "The Myths and Realities of Content Curat... (Read Full Article)

      Mentions:   ABC   American Marketing Association   Lee Odden

    13. CW Bulletin Related Resources

      Explore iabc.com (May 5 2011)

      ...t the various ways organizations can curate content. ::Content Marketing: Definitions of curation and context Lee Odden Several experts provide their definitions of content curation and offer suggestions for how this str... (Read Full Article)

      Mentions:   Lee Odden   Joe Pulizzi   Content Curation

    14. My Highlights from SES London (Pt 2): Content Marketing ...

      Explore screamingfrog.co.uk (Mar 10 2011)

      ...reat opening session on an Introduction to PPC by Guy Levine, next up was Content Marketing Optimisation with Lee Odden. This session was rammed to the brim with many people having to sit on the floor around the room as ... (Read Full Article)

      Mentions:   London   TopRank   Lee Odden

    15. Why Content Curation Could be the Best Marketing Idea in 2011

      Explore b2binbound.com (Jan 5 2011)

      Why Content Curation Could be the Best Marketing Idea in 2011 ...perspectives on the definition of content curation from a number of marketers and strategists as assembled by Lee Odden of Top Rank Online Marketing in his post titled Content Marketing: Definitions of Curation & Context... (Read Full Article)

      Mentions:   Steve Rosenbaum   Rohit Bhargava   American Marketing Association

    16. Content Curation & SEO: Myths and Realities - Webinar Recap

      Explore Curation Insights (Nov 12 2010)

      ...="margin-left: 10px; padding: 3px; width: 370px; border: 1px solid rgb(227, 229, 230);"> Send On Tuesday, Lee Odden from Top Rank Marketing and I presented a webinar entitled "The Myths and Realities of Content Curat... (Read Full Article)

      Mentions:   American Marketing Association   AMA   Lee Odden

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