2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

    Download now >>

     

  3. About Marketing Strategy

    Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered around the key concept that customer satisfaction is the main goal.
    Marketing strategy is a method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in the market arena. Corporate strategies, corporate missions, and corporate goals. As the customer constitutes the source of a company's revenue, marketing strategy is closely linked with sales. A key component of marketing strategy is often to keep marketing in line with a company's overarching mission statement.

  6. Quotes about Marketing Strategy

    1. “ Content marketing is an increasingly popular marketing strategy, but it can be pretty time intensive—many of us struggle with how to get it all done and done well. ”
      In Content Curation: The Other Side of Content Marketing
    2. “ Content marketing has now really become a leading marketing strategy overall. ”
      Pawan Deshpande in Content marketing surging as a brand strategy, survey finds

  1. Marketing Strategy

    Comments Leave a Comment

    1-15 of 88 // 1 2 3 4 5 6 »

    1. Mentioned In 88 Articles

    2. Content Curation Strategy for Content Marketers: Part 1

      Explore Content Marketing Tool Suite (Dec 3 2012) Industry & Business News

      ... you should not share your original content on these sites – you most certainly should as part of you content-marketing strategy. We also mean more than just adding widgets to a site that pulls in RSS feeds to add extra ... (Read Full Article)

      Mentions:   RSS   Content Curation   Content Marketing

    3. Seo – Content | Confusion | Clarity

      Explore searchenginewatch.com (Nov 27 2012) Case Studies , Industry & Business News

      ... law of diminishing returns. Content marketing has always been a huge and vital important part of company and marketing strategy. It sits at the top of the marketing tree and requires a combination of skill sets and matr... (Read Full Article)

      Mentions:   New York Times   CMO   Content Marketing

    4. 5 Content Curation Ideas to Boost Your Content Marketing Strategy

      Explore blog.atomicreach.com (Nov 16 2012) Industry & Business News

      Tips on how to curate better ranging from researching and prepackaging expert tips, to starting a weekly round up post, the curating a list of popular quotes, to conduct polls, and sending newsletters.  

      What most don’t realize is that content curation has many advantages and it helps overcome one of content marketing’s biggest challenges: producing original content. Well-executed content curation can help with writer’s block and boost your overall content strategy.

      (Read Full Article)

      Mentions:   Alltop   Content Curation   Content Marketing

    5. Is Content Curation Part of Your Marketing Strategy?

      Explore bannerview.com (Oct 24 2012) Industry & Business News

      ...concept to gain further ground, either through acquisition or investments. Is content curation right for your marketing strategy? If you're like me and you've amassed a large number of trustworthy bookmarks, newsfeed and... (Read Full Article)

      Mentions:   Huffington Post   Content Curation   Curation

    6. 3 Reasons Companies Aren’t Engaging In Online Content Marketing

      Explore CMO.com (Oct 9 2012) Industry & Business News

      ...and statistics tend to go hand in hand (in hand). Read related stories, "Just 38% Of Companies Have A Content Marketing Strategy: Report" and "Speak Up! 4 Steps To B2B Content Marketing Success." ... (Read Full Article)

      Mentions:   Content Marketing   Marketing Strategy

    7. How Content Curation Can Improve Your Search Rankings

      Explore quicksprout.com (Oct 1 2012) Industry & Business News

      How Content Curation Can Improve Your Search Rankings ... sound like a fairly easy thing to do…just hire a bunch of writers and start publishing. That was the content marketing strategy that Mint.com and American Express used to drive traffic to their site. As you can imagine ... (Read Full Article)

      Mentions:   American Express   Content Curation   Content Marketing

    8. 57+ Curation Content Tools Resource

      Explore webbythoughts.com (Sep 17 2012) Industry & Business News

      57+ Curation Content Tools Resource ...e by working with keywords related to the business. This can be monitored on Twitter. * Curate for your Email Marketing Strategy. Curation of content happens also in the email. Emailing newsletters give a perfect opportu... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    9. 3 Ideas For Using Content Curation To Master "Information Overload"

      Explore Content Marketing Software (Aug 30 2012) Tips & Best Practices

      ...iently. 3. Monitor Data Sources. It may seem like a given, but in order to really engage an effective content marketing strategy, curators need to be aware of what each data stream produces. For example, social media str... (Read Full Article)

      Mentions:   RSS   Content Curation   Content Marketing

    10. 10 B2B Companies That Create Exceptional Content

      Explore Internet Marketing Blog (Aug 21 2012) Case Studies , Tips & Best Practices

      10 B2B Companies That Create Exceptional Content

      Overview of a few select brands that are creating exceptional content as a part of their marketing efforts:

      ...we've compiled a starter list of B2B companies that create killer content on a regular basis to keep prospects coming back to their website and engaging with their business. Still think your company is too boring to create compelling content? You might want to think again. 

      (Read Full Article)

      Mentions:   inbound marketing   Content Marketing   Blog

    11. 4 Fabulous Off-Site Content Marketing Solutions

      Explore Website Content Made Simple (Aug 21 2012) Industry & Business News

      4 Fabulous Off-Site Content Marketing Solutions ...Conversation Going Blogs provide an easy way to publish content. If you've just begun to develop your content marketing strategy, focusing on the right topics now will allow you to keep cross-referencing your content and... (Read Full Article)

      Mentions:   Content Marketing   Blog   Marketing Strategy

    12. Breaking Down the Steps to Content Curation | Red Raccoon Interactive

      Explore redraccooninteractive.com (Aug 20 2012) Industry & Business News

      ... traffic and generate leads. It can complement content creation and should be part of a comprehensive content marketing strategy. Content curation is being touted as a key solution to the information overload we’re all b... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    13. 3 Tricks to Gather Good Content for Social Media Marketing

      Explore weidert.com (Aug 16 2012) Industry & Business News

      ...ent is only one part of the equation. When it comes to social media marketing, a key component of any Inbound Marketing Strategy, third-party content is an important part of what you share with your followers. For social... (Read Full Article)

      Mentions:   inbound marketing   Blog   Marketing Strategy

    14. Content Curation Tips: A Simple Post Format

      Explore Websites in WordPress (Aug 8 2012) Tips & Best Practices

      Content Curation Tips: A Simple Post Format ...Press blogs and learned why we might want to consider incorporating content curation into our overall content marketing strategy. As promised, I’m back with some content curation tips for you to make getting started a li... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    15. Community Generating Benefits of Content Curation

      Explore Curation Insights (Aug 1 2012) Curation 101

      Community Generating Benefits of Content Curation ... and social media users. There are several other benefits of content curation which make it a leading content marketing strategy. You may be familair with the main benefits of content curation, but here are a few more yo... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    16. Curation is a way to simplify your prospects' decision-making process

      Explore Internet Marketing Blog (Jul 10 2012) Case Studies , Tips & Best Practices

      ...lihood to buy, and the impact of simplifying purchase decisions for consumers is 4x stronger than the favored marketing strategy of engagement. In fact, research company Corporate Executive Board (CEB) also found that a ... (Read Full Article)

      Mentions:   Blog   Marketing Strategy   Forbes

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