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  2. About Marketing Strategy

    Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered around the key concept that customer satisfaction is the main goal.
    Marketing strategy is a method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in the market arena. Corporate strategies, corporate missions, and corporate goals. As the customer constitutes the source of a company's revenue, marketing strategy is closely linked with sales. A key component of marketing strategy is often to keep marketing in line with a company's overarching mission statement.

  5. Quotes about Marketing Strategy

    1. “ Content marketing is an increasingly popular marketing strategy, but it can be pretty time intensive—many of us struggle with how to get it all done and done well. ”
      In Content Curation: The Other Side of Content Marketing
    2. “ Content marketing has now really become a leading marketing strategy overall. ”
      Pawan Deshpande in Content marketing surging as a brand strategy, survey finds

  1. Marketing Strategy

    Comments Leave a Comment

    16-30 of 74 // « 1 2 3 4 5 »

    1. Mentioned In 74 Articles

    2. How Big Will Content Curation Be in 2012?

      Explore contentmarketinginstitute.com (Feb 24 2012)

      How Big Will Content Curation Be in 2012? ...f original content. Take a few minutes to understand what it is and the ways it fits into content marketing strategy. Then make your own decision about its role in your company. A content curator assembles a quality ... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    3. Content Curation the Top B2B Marketing Tool?

      Explore Toronto Internet Sales and Marketing (Feb 17 2012)

      ... marketing is changing the way B2B marketers work. In fact, content marketing is now the most used marketing strategy for B2B companies. However, what about the practice of content curation (the gathering and organiz... (Read Full Article)

      Mentions:   URL   Content Curation   Content Marketing

    4. 3 Things You Need to Know About Content Curation

      Explore Hudson Creative Copy (Feb 14 2012)

      Content curation is gaining popularity as part of an integrated marketing strategy for businesses. 3 Things You Need to Know About Content Curation Posted on February 14, 2012 by Fel... (Read Full Article)

      Mentions:   Content Curation   Curation   Marketing Strategy

    5. 5 Content Marketing Mistakes

      Explore Website Content Made Simple (Jan 30 2012)

      5 Content Marketing Mistakes ..." where content and audience interests are not aligned. The keystone of marketing today is content marketing strategy. You must plan your content before you ever set fingers to keyboard because the best marketing is c... (Read Full Article)

      Mentions:   Content Marketing   Marketing Strategy   Thought Leadership

    6. Better SEO Ranking is One Reason to Curate Content

      Explore Senay Johnson (Jan 18 2012)

      ...social media. With today’s focus on inbound marketing, it is a critical part of both your brand and marketing strategy. For branding, providing relevant content sets you up as a thought leader and industry expert. It e... (Read Full Article)

      Mentions:   inbound marketing   Content Curation   Curation

    7. 8 Reasons You'll Get Buried Alive Without Quality Content

      Explore Internet Marketing Blog (Jan 2 2012)

      8 Reasons You'll Get Buried Alive Without Quality Content ...vide some reasons why quality is so important. Perhaps that way, you can truly kick-start your 2012 marketing strategy with some inspiration to get your business blogging into full swing. On last week's episode of The ... (Read Full Article)

      Mentions:   URL   inbound marketing   Content Marketing

    8. Content Curation – Auto-Blogging or Something More?

      Explore De-Seo | (Dec 27 2011)

      ...rts, quality curation constantly links back for the original origin. Using Content Curation being a Marketing Strategy Small business coach, Nathaneal Mohr, demonstrates to that content curation has become the best way... (Read Full Article)

      Mentions:   AOL   Arianna Huffington   Content Curation

    9. Top Eight Reasons B2B Marketers Use Content Curation

      Explore Marketing to Business Executives Blog (Dec 5 2011)

      ...uld consider content curation as an important marketing tactic and a key component of their content marketing strategy. Top Eight Reasons B2B Marketers Use Content Curation 12/05/2011 Marketing to Business Executives ... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    10. 7 Common B2B Content Curation Myths & The Bulletproof Answers To Answer Them!

      Explore newdesignblog.com (Nov 30 2011)

      ...nesses are starting to realize the unquestionable significance of content curation to their overall marketing strategy. If done right, content curation can create massive branding and SEO rewards for your business. Thi... (Read Full Article)

      Mentions:   MarketingSherpa   Content Curation   Curation

    11. Thanksgiving Leftovers – A Content Curation Guide for the Foodie in All of Us

      Explore Curation Insights (Nov 28 2011)

      ...l, it is no time to slow down your marketing efforts. In reality, implementing an effective content marketing strategy is not all that different from eating that sandwich filled with your favorite smorgasbord of Thanks... (Read Full Article)

      Mentions:   HiveFire   Content Curation   Content Marketing

    12. Is Content Curation Stealing or a Shrewd B2B Marketing Practice?

      Explore Business 2 Community (Nov 24 2011)

      Is Content Curation Stealing or a Shrewd B2B Marketing Practice? ... marketing is changing the way B2B marketers work. In fact, content marketing is now the most used marketing strategy for B2B companies. Many companies are starting to realize that content marketing is the future of ... (Read Full Article)

      Mentions:   URL   Content Curation   Content Marketing

    13. Simplify Your Content Marketing Strategy

      Explore Curation Insights (Nov 23 2011)

      ...really succeed with content marketing and beat the competition, you need a simple and sound content marketing strategy. Marketers need to plan for what content should be created, how and when it will be delivered, and ... (Read Full Article)

      Mentions:   Content Marketing   Marketing Strategy

    14. Curation As A Content Marketing Strategy

      Explore Business 2 Community (Nov 13 2011)

      In the last several months, curation has become the biggest buzz-word in content marketing. Though bloggers have been doing it for years in one fashion or. (Read Full Article)

      Mentions:   Content Marketing   Curation   Marketing Strategy

    15. What Makes A Great Curator Great? How To Distinguish High-Value Curation From Generic Republishing

      Explore Professional Online Publishing (Nov 3 2011)

      What Makes A Great Curator Great? How To Distinguish High-Value Curation From Generic Republishing ...ve means to build a strong relationship with a niche audience of passionate people to engage, not a marketing strategy that caters to gain a broad audience of readers by virtue of quantity and breadth. 4. The key ele... (Read Full Article)

      Mentions:   Robin Good   Pawan Deshpande   Content Curation

    16. Simplify Your Content Marketing Strategy

      Explore Curation Insights (Oct 31 2011)

      ...really succeed with content marketing and beat the competition, you need a simple and sound content marketing strategy. Marketers need to plan for what content should be created, how and when it will be delivered, an... (Read Full Article)

      Mentions:   Content Marketing   Marketing Strategy

    17. 16-30 of 74 // « 1 2 3 4 5 »